⊿ Point. {R} Glossary. ◢ Keyword: C. ◥ University. {q} PhD. {tr} Training. ⚫ UK. ↂ EndNote. ☢️ UoA. ☢️ Textual. ☢️ Semiotics. ☢️ {PM} Network. ☢️ Narrative. ☢️ Multivariate. ☢️ Ideological. ☢️ Genre. ☢️ Discourse. ☢️ Data Analysis. ☢️ CBA. ☢️ Content A' ☢️ Archival A' ☢️ Universe. ☢️ Textual. ☝️ Weerakkody. ✊ La (2004) ☝️ [BS] Heigham. Content analysis. Research method for studying documents and communication artifacts Content analysis is the study of documents and communication artifacts, which might be texts of various formats, pictures, audio or video.
Social scientists use content analysis to examine patterns in communication in a replicable and systematic manner.[1] One of the key advantages of using content analysis to analyse social phenomena is their non-invasive nature, in contrast to simulating social experiences or collecting survey answers. Computers are increasingly used in content analysis to automate the labeling (or coding) of documents. Simple computational techniques can provide descriptive data such as word frequencies and document lengths. Machine learning classifiers can greatly increase the number of texts that can be labeled, but the scientific utility of doing so is a matter of debate. Goals[edit] Content analysis is best understood as a broad family of techniques. Which data are analyzed? Codebooks[edit] Uses[edit]