Branding Snappy, by Charlie Waite. We are excited to spotlight one of our newest branding and User Interface projects for a product called Snappy.
Snappy is a new Help Desk web application being developed by the amazing folks over at UserScape (the creators of HelpSpot). Ian Landsman and his team approached us to help bring their idea of a lightweight and speedy Help Desk to life. Throughout the process we’ve found that the UserScape team is a design firm’s ideal client. Not only are they amazing people that understand the design process, but they are also open to any and all ideas, no matter how ridiculous (see: Snappy underwear). Concept & Direction When UserScape first approached us, Snappy was named Snap Reply. We also explored concepts that touched on the “reply” aspect of the name.
The Mark The first round of explorations for the mark covered a lot of ground. The breakthrough really happened during a follow-up meeting where we were reviewing digital sketches. Typography Color Final Product Stand by for robot takeover… The psychology of logo design. The psychology of logo design is one of the most oversimplified aspects behind the process of creating a logo.
It’s usually associated exclusively with the choice of colors but is actually much more than that. While “logo design” refers to the activity of creating a logo, and the term “logo” is used to refer to any symbol created for the purpose of identification, the “psychology of logo design” is the study of any meaning that can be seen in a logo other than the meaning of identification. In this article, I’ll cover the essence of the topic, bring my own personal perspective to the discussion and hopefully help to create a captivating debate around the subject.
Defining psychology in the logo design process Before proceeding any further we must take a step back and understand the precise meaning of “psychology” in the logo design process. Bearing that in mind during the design process, will help you gain at least to some level, control of what this extra meaning is going to be.
What makes a good logo designer? As strange as this may sound for some, not every designer is a good logo designer.
I’ve met many highly talented designers who are terrible at designing logos. Actually, some of the best designers I know are so aware of that, that they even prefer to not take on this type of project. The process of creating a logo, at least on a professional level, can easily become a long series of complex tasks that don’t necessarily have anything to do with designing, and to be successful in doing that the designer needs to have a quite peculiar mix of skills. If you are a designer looking to specialize in the identity industry, this article will help you identify your strong and weak points. If you are an entrepreneur looking to educate yourself before hiring a logo designer, this article will help you understand part of the complexity behind the process of creating a custom logo for your business. What makes a good logo? So what makes a logo, a good logo?
Be good at research. Logo Of The Day - Logo Design Inspiration, Gallery & Award Scheme!