Google. Disruptive technology. Sustaining innovations are typically innovations in technology, whereas disruptive innovations cause changes to markets.
For example, the automobile was a revolutionary technological innovation, but it was not a disruptive innovation, because early automobiles were expensive luxury items that did not disrupt the market for horse-drawn vehicles. The market for transportation essentially remained intact until the debut of the lower priced Ford Model T in 1908. The mass-produced automobile was a disruptive innovation, because it changed the transportation market. The Innovator's Dilemma. The Innovator's Dilemma When New Technologies Cause Great Firms to Fail By Clayton M.
Christensen. Clay Christensen on Steve Jobs & the trouble with venture capital. How much wisdom can one glean from a 20-minute chat with Professor Clay Christensen?
I would say — if one keeps his mouth shut and asks the right questions — a lot. Here are notable highlights from my chat with the famous Harvard Business School professor, founder of the Innosight Institute and author of such best selling books as The Innovator’s Dilemma and Disrupting Class.