ADDED: New Thursday Afternoon Kick-Off Keynote at #BlogHer15 Featuring #womenslives and #BlackLivesMatter. We're less than three weeks out, but the announcements are still rolling in fast and furious. Today I'm am proud to announce we have added a NEW Thursday afternoon Kick-off Keynote for #BlogHer15:Experts Among Us from 5-6 PM, July 16, right before the Evening at the Expo. UPDATED TO ADD: Breaking news that a second #BlackLivesMatter co-founder, Opal Tometi, will be joining her co-founder Patrisse Cullors for this conversation with Vanessa De Luca.
This keynote will have two segments: an important project, searing rally cry and cultural touchstone; and some inspiring women leaders including philanthropist Melinda Gates, #BlackLivesMatter Co-founder Patrisse Cullors, Essence Magazine Editor-in-Chief Vanessa De Luca, Public Radio International (PRI) CEO Alisa Miller, and my own BlogHer Co-founder and SheKnows Media Chief Community Officer, Lisa Stone. Alisa and Lisa will report on the impact of our joint initiative, #womenslives. Driving Better Business Decisions with Social Media Research and the Internet of Things. Few weeks ago, I had the fortune to participate in the Inaugural ‘Internet of Things World Forum’ that took place in Barcelona and attended by more than 800 delegates. The Internet of Things (IoT) entails a world where physical objects such as machines, devices or sensors behind cars, trains, utility meters, home appliances or medical devices, are seamlessly integrated into IP networks and where they can connect and communicate with users, social and environmental contexts and thus become active participants in business processes.
Having been involved in this area for almost a decade, I have to say that this forum was quite remarkable for a couple of reasons. While previously, the topic tended to attract mostly academic delegates, they only represented a tiny minority there; instead, the audience comprised predominantly of business executives from every major industry sector including manufacturing, retail, energy, transport, construction and financial services.
President Barack Obama LIVE via Video at BlogHer '12! Today we are honored to announce that President Barack Obama will address the BlogHer '12 audience at 4:30PM Thursday, August 2, via live video feed. We will gather in the Grand Ballroom at the New York Hilton to hear from the president live, and understand why he has chosen to make this rare conference appearance. We will be recording the video and posting it as soon as we can post-appearance. All conference passes, from day passes to party and/or expo passes to full passes will be granted admission to this special event. [And you can still register here.] As an non-partisan organization, BlogHer issued invitations to both the Republican and Democratic campaigns, and both presidential candidates specifically, to speak at the conference and publish on BlogHer.com.
In addition to President Obama's appearance, both campaigns have representatives speaking at the main conference August 3-4. (Image: © Allen Eyestone/Palm Beach Post/MCT/ZUMAPRESS.com) To register for the conference, go here. Bit.ly | Basic | a simple URL shortener.
Socialmeida. Information aesthetics - Information Visualization & Visual. Adverblog - interactive marketing and other great advertising id. Tools and Metrics You Need to Measure and Monitor Social Media S. If you want to be able to track the success of a social media campaign (and for that matter any online marketing campaign) you have to benchmark and measure against something. If you want to start a social media campaign tomorrow then you need to make sure you have the tools and metrics to measure, today. You can't just use a tool that gives you a snapshot of your overall social media presence, you need something with numbers that you can compare and benchmark against.
This is what corporations and executives are looking for. Keep in mind that there plenty of other things to measure that don't have a specific quantifiable number, however the focus of this post is just on quantifiable metrics and the tools to measure those metrics. First thing's first, outline all of your goals and expectations and make sure you understand them. Once you have that down you can open up an excel spreadsheet and start benchmarking. The Tool Google Analytics This is an absolute must. What you should measure. The Social Media MBA Blog by Karl Long. Citizen Marketer 2.1. Twitterfeed.com : feed your blog to twitter - post RSS to twitte.