Retail Ecommerce Trends for 2013 And Beyond. Web Design Manchester - Digital Agency - SEO Agency. Tag "E-Commerce" on Smashing UX Design. Product findability is key to any e-commerce business — after all, if customers can’t find a product, they can’t buy it.
Therefore, at Baymard Institute, we invested eight months conducting a large-scale usability research study on the product-finding experience. We set out to explore how users navigate, find and select products on e-commerce websites, using the home page and category navigation. The one-on-one usability testing was conducted following the “think aloud” protocol, and we tested the following websites: Amazon, Best Buy, Blue Nile, Chemist Direct, Drugstore.com, eBags, GILT, GoOutdoors, H&M, IKEA, Macy’s, Newegg, Pixmania, Pottery Barn, REI, Tesco, Toys’R’Us, The Entertainer, and Zappos. 15 Common Mistakes in E-Commerce Design. Advertisement Selling online can open up huge new markets for many businesses.
When your store can be open 24/7 and you can reach a global market without the costs of mailings and call centers, it can be a huge boon to your business. But there are plenty of things to consider when designing an ecommerce site. It’s not as simple as throwing up some shopping cart software and plopping products into a database. 6 Common Ecommerce Mistakes. Ecommerce businesses can be founded by massive corporations or by families working out of a garage.
It provides a relatively level field for everyone to compete. 12 Website Personalization and Recommendations Software Tools. These website personalisation tools enable you to segment visitors and then deliver personalised messages within containers as with the classic Amazon personalized recommendations – read their published methodology from this fascinating whitepaper from back in 2003.
I originally wrote this post in 2010 when there were fewer options. The five most important factors for improving Ecommerce conversion and sales? [infographic] Over the last four years we have completed research with thousands of digital marketers in collaboration with Econsultancy reviewing what they are doing to improve their website conversion.
![The five most important factors for improving Ecommerce conversion and sales? [infographic]](http://cdn.pearltrees.com/s/pic/th/conversion-infographic-42343529)
4 simple Ecommerce merchandising approaches. Ecommerce is often considered completely separately from offline retail due to the logistics of both channels.
A practical guide to website personalisation. In this post I hope to give a practical guide to website personalisation, to show you how to improve customer engagement and increase your conversion rates.
Apart from the well-known Amazon example, many other types of business are now seeing the benefits of personalisation. easyJet increased their conversion rate enormously through personalisation. During the easyJet January sale 2012, they delivered a personalised home page to each of their 2.5 million customers and converted five sales per second. (They used the Sitecore Customer Engagement Platform). John Lewis said that their personalised site was a key factor in increasing Christmas sales by 27.9%. Setting goals for your digital marketing.
Do your set of goals for online marketing cover all the bases?
A good set of digital marketing goals covers a range of different measures to help set, review and control performance across all digital marketing activities. The 5Ss of digital marketing is a good, simple starting point to help check you're covering the whole of digital marketing, not just sales! PR Smith, my co-author on Emarketing Excellence developed the 5Ss of digital marketing around 2000, and although basic, it's still used by many planning their digital marketing strategy. 10 brilliant examples of responsive design in ecommerce. There is no longer a debate over whether online retailers need a mobile site, as consumer demand dictates that brands need to optimised for small screens.
Effective ecommerce: Tackling the checkout challenge. Over a third of shoppers increased the amount of online shopping they did over the last year, so it is more important than ever for retailers to provide an outstanding ecommerce experience.
When an online shopper clicks ‘checkout’ they generally have the intention to buy, yet drop-off rates at this final stage can be high with three in five abandoning their baskets. Consumers aren’t afraid to go elsewhere if they encounter issues at any stage in the checkout process though, so it’s vital for retailers to get it right. The checkout process offers a unique opportunity to add value and build brand advocacy, yet many retailers are underperforming in this area and seriously impacting their revenues. Eight different ways of using product videos in ecommerce.
In order to improve conversion rates and limit the number of returns, ecommerce sites need to provide customers with as much information as possible about the products on offer. While this can be achieved through the use of copywriting, images and user reviews, videos are potentially the most effective way of demonstrating a product to the customer. I recently blogged six examples of retailers that used product videos to improve conversion rates, and we’ve also looked at best practice tips for product pages.
Personalisation and tablets will dominate changes to ecommerce in 2013. Social influence: the next step for ecommerce? It comes as no surprise that social influence impacts upon sales both online and offline. Ecommerce success, especially in the business consumer area, is determined in part whether the consumer trusts a seller and product they can’t see or touch. Retailers understand this importance, which has been outlined within the recent IT in Retail 2013 report. The report analysed the IT strategies of 150 top UK retailers, which represents sales of £203bn and 70% of the UK market.
It’s now been the second consecutive year where ecommerce has taken over spending on store systems.
E Commerce Email Marketing. Internet Retailing » Online shopping helping the high street fight back. Open all hours: the future of the high street. The current gloom on the high street would have us believe that the future is bleak for physical stores, but retailers are using lateral thinking and innovative digital ideas to create shopping outlets fit for the 21st century. 83% of online shoppers need support to complete a purchase: stats. Online shoppers expect to receive assistance within five minutes, otherwise will either head elsewhere or abandon a purchase altogether. This stat comes from LivePerson's Connecting with Consumers report, which is based on a survey of more than 5,700 online consumers from the UK, USA, Australia, France, Germany and Italy. The report contains some interesting stats. The high street and ecommerce: friends, foes or something in-between?
How ASOS, Sky and Schuh use live chat to personalise online shopping. Live chat is still a relatively new customer service channel, though it’s proving to be an increasingly popular method of communicating with brands. Add to basket buttons: examples and best practices.