Communities: to build or not to build | Daemon Group Blog. Posted on 20. Mar, 2010 by Lachlan Hibbert-Wells in Social Media Last week the Daemon Digital team attended ad:tech Sydney, a two day conference covering all things digital including advertising, PR, communications, eCommerce and everything in between. The speakers represented both agencies and brands who shared case studies, ideas and experiences that delivered conflicting results, once again proving that any marketer hoping for a cookie cutter approach to their digital strategy will be sorely disappointed.
A quick browse through industry blogs and you’ll find one of the more contested issues concerns community development – to build or not to build. Nicole Lesson, Manager Online Customer Experience, Qantas Airways Nicole went head to head with two agency directors in the first day session “How can marketers take more responsibility for their digital strategy”. Monty Hamilton, Head of Online, UBank Head to head by Mandi Bateson and Katy Daniells. Video interview from the Frocomm 3rd Annual New Media Summit « M. Photo Gallery - Piano Room launch - Free SunHerald images | smh. Tech Sydney 2010 - The Event For Digital Marketing!