Thing. Water. Photo. Idea. Idea. Idea. Idea. 10 Tips for Designing Logos That Don’t Suck. Please Note: This article was originally published in August, 2012. Occasionally we re-publish articles that we feel are still relevant, and interesting for our readers. 1. Use a Visual Double Entendre Some of my favorite logos in the world utilize a technique that I like to call a visual double entendre, which is an overly fancy way to say that it has two pictures wrapped into one through clever interpretation of a concept or idea. The WinePlace logo below is a perfect example. This logo takes on the shape of a thumbtack, which suggests “location” or “place,” but it also clearly looks like an upside down wine glass. Logo designs that use this technique come off as clever and memorable.
In the past, I put together a post of fifty fantastically clever logos like the one below. 2. One of the most important considerations for logo design is the color palette. Sometimes you’re pegged to the colors of a brand, but other times you’ll have the freedom to explore. 3. 4. 5. 6. 7. 8. 9. 10. 10 Common Mistakes In Logo Design. With the power of the Web, and more eyes watching than ever, it’s important for a business to communicate its unique message clearly. The easiest way to recognize a company and distinguish it from others is by its logo. Below, we go through 10 common logo design mistakes that you should avoid if you want to create a successful and professional logo. 1. Designed By An Amateur Avoid websites that promote ridiculously cheap logo packages.
You get what you pay for. A professional business should look professional. Here are the most common reasons why many logos look amateurish: The business owner wanted to save money by designing the logo quickly themselves.A friend or relative who claims to know a little about graphic design does it as a favor.The wrong people are commissioned. All of the above can result in disastrous outcomes. Here are the advantages of hiring an established and professional logo designer: 2. Focusing on current logo trends is like putting a sell-by date on a logo. 3. 4. 5. The ultimate guide to logo design: 30 expert tips | Graphic design. Great logo design requires a complex mixture of design skills, creative theory and skilful application.
Any designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time. Exclusive offer: Save 15% on Adobe Creative Cloud now Of course, logo design is just one small sub-set of branding, but the logo or brand mark remains the centrepiece of most branding schemes. We've spoken to branding professionals about the intricacies of good logo creation, and what qualifies as a great logo. So here are 25 pro logo design tips to help you improve your branding work – from the research phase, through the different stages of logo design craft, and finally the application of the mark. Logo design research and strategy Before pen hits paper on any new logo design project, thorough research is essential. 01.
Before you even start working up a logo design concept, ensure you research your target market thoroughly. 02. Why are we here? 03. 04. 05. Brian Honigman: The Psychology of Color in Logo Design (INFOGRAPHIC) When designing a logo for your business, it's important to take into account the way people interpret color. It's the right time to ask, what kind of emotion do I want my brand to convey? This infographic from Logo Company, a logo design firm, helps clearly illustrate what emotions are invoked by certain colors using the logos from top brands as an example.
Psychologists have studied how people are affected by colors for years and found a strong correlation between colors and emotional responses, further driving home the point that choosing the right color is crucial in determining how your brand is viewed. For example, restaurants like McDonalds, Pizza Hut, KFC, Wendy's and Popeyes use red in their logos to stimulate hunger. Black, white, silver and gold are often used in the logos of luxury brands like Chanel, Prada, Michael Kors and others to enhance the feeling of sophistication.
What colors do you associate with certain emotions?