INNOVATION AVALANCHE. The INTERNET OF CARING THINGS means connected objects that serve consumers' most important needs: physical and mental wellbeing, safety, security, oversight of loved ones, and more. You're probably already familiar with the innovations that have blazed an early CARING trail. The Nest smart thermostat*, NIKE fuelband and Fitbit, for example. But now, as consumer demand and technological capacity converge, the INTERNET OF CARING THINGS will evolve in exciting new directions. Check out the examples below – divided into five categories of CARING – for a glimpse of these... * Indeed, just after we first wrote about the INTERNET OF CARING THINGS in December 2013, Google placed a USD 3.2 billion bet on it with their purchase of Nest Labs. Tools for interactive marketing. Les différents formats d’emails, aujourd’hui et demain « EmailGarage. Ll est de notoriété publique que l’email est à l’heure actuelle le moyen de communication le plus rentable dans le monde.
Comme décrit par Arkantos Consulting dans son dernier article, il existe à l’heure actuelle plusieurs formats d’emails. Alors comment choisir? Jeanniey Mullen, chief marketing officer chez Zinio, prévoit qu’en 2009, plus de 60% des emails ne seront plus lus via un outil de messagerie électronique classique. Mullen explique que l’évolution de l’email marketing s’étend à d’autres canaux numériques comme les dispositifs de téléphonie mobile, les ordinateurs de poche et les flux RSS pour n’en citer que quelques uns. Nous pouvons aujourd’hui parler de 3 types de messages électroniques prédominants : - Les emails promotionnels - Les newsletters - Les services SMS Malgré le fait que chaque moyen délivre une information différente, chaque format possède un objectif différent, son ensemble de procédures ainsi que ses spécificités pratiques.
En Conclusion Benoit Carlier Like this: Forrester Technographics Benchmark Survey: Gen Y a Generation Apart. But what sets Gen Y apart is its technology use, a generational analysis of the survey results, “The State Of Consumers And Technology: Benchmark 2008,” found. Gen Y spends more time online – for leisure or work – than watching TV; 72% of Gen Y mobile phone owners send or receive text messages; 42% of online Gen Yers watch internet video at least monthly.
In contrast, Gen X, which comprises 29-42-year-olds (or 63 million US adults) uses technology when it intersects with a personal need or fulfills a desire, according to Forrester. For example, 32% of Gen X households own an HDTV, and 29% have a DVR. In the past three months, 69% of online Gen Xers shopped online and 65% banked online, higher percentages than any other generation. Gen X is also ramping up its internet and mobile activities, including reading blogs (21% of online Gen Xers do it at least monthly, up from 15% in 2007) and texting (61% of Gen X mobile subscribers do it today, up from 49% in 2007). Forrester-technographics-benchmark-survey-overview.jpg. Consumer Attitudes to Local Search Reveal Problems and Opportunities for Brands A study from ConstantContact last year found that 1 in 2 small businesses failed to ever update their online listings, and that an equal share have seen inaccurate listings for their businesses online.
Now, new research [download page] from Placeable reveals the extent of the damage inaccurate listings can have on a brand: some 73% […] Read more » African-Americans and Hispanics Combine For One-Fifth of Estimated National Discretionary Spending Together, African-Americans (9%) and Hispanics (11.3%) combined to account for one-fifth of national discretionary spending during the Fall of 2013, according to new data from Experian Marketing Services’s Fall 2013 National Consumer Study. That represents a substantial gain from recent years, as they had not exceeded a combined 18% of the estimate during either of […] Read more » 2013 Rich Media Ad Benchmarks, by Vertical Read more » Read more »
Fhhi-europe-consumer-internet-influence-vs-tv-print-radio.jpg. Consumer Attitudes to Local Search Reveal Problems and Opportunities for Brands A study from ConstantContact last year found that 1 in 2 small businesses failed to ever update their online listings, and that an equal share have seen inaccurate listings for their businesses online. Now, new research [download page] from Placeable reveals the extent of the damage inaccurate listings can have on a brand: some 73% […] Read more » African-Americans and Hispanics Combine For One-Fifth of Estimated National Discretionary Spending Together, African-Americans (9%) and Hispanics (11.3%) combined to account for one-fifth of national discretionary spending during the Fall of 2013, according to new data from Experian Marketing Services’s Fall 2013 National Consumer Study.
That represents a substantial gain from recent years, as they had not exceeded a combined 18% of the estimate during either of […] Read more » 2013 Rich Media Ad Benchmarks, by Vertical Read more » Read more » Among Mobile Marketing Techniques, Text Messaging Most Often Responded to. Some 70% of consumers who have responded to a mobile marketing offer say they’ve responded to a marketing text message – compared with 41% who’ve responded to a survey and 30% to email offers – according to the Direct Marketing Association (DMA). Some 24% of mobile phone users surveyed online reported having responded to mobile marketing, DMA’s first-ever quantitative research related to mobile marketing found. Among the other findings: One-third (33%) of the group that did not respond to any mobile marketing (76%) reported that they had never received an offer; lack of interest and cost of airtime was cited as the leading reasons by those who haven’t responded to mobile offers.
“These findings suggest that mobile marketing will continue growing into a multibillion-dollar industry as more mobile phone users are enticed by falling prices to purchase data plans and broadband enabled devices,” said Edward T. Topics: Email, Household Income, Online, Retail & E-Commerce, Youth & Gen X.