19% of women in the U.S. now on Pinterest: report. While men in the U.K. may have a special place in their hearts for Pinterest, the third most popular social network in the United States is widely considered to be a hangout for women.
Brands seem to be on board with this notion. The US Army, for instance, turned to Pinterest when it wanted to reach a female audience online. Pinterest / Home. Jane Wang (janew) on Pinterest.