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Symbyoz - Keep Up With Your Friends. Easily Publish Gorgeous Magazines. Welcome to Facebook - Log In, Sign Up or Learn More. New research shows Facebook impacting behaviors in formative years. My friend Mark Schaefer wrote a provocative piece in this very space yesterday about why Facebook will become the most dangerous company on earth. Perhaps he underestimated the problem. One of Mark’s central observations — that a public company must find ways to grow, and Facebook’s only path to do that is through you and me — was particularly insightful and, for some, alarming.
I’ve been studying Facebook for five years as a researcher, and after seeing our most recent data on social media behaviors I can tell you this: It’s scarier than you think. In data that my company (Edison Research) just released yesterday, we found that 54% of all Americans age 12 and over have a personal profile on Facebook. Not so fast. First of all, it is important to know this: in the same report, we show the percentage of Americans 12+ who have a personal profile on any social network as 56%, and no other network is even remotely close to Facebook. There are two important stories here. What do you think? Twitter. Ted’s Twitter Follow-Back Policy. I’m going to share the policy I’ve been following since my first Tweet in April 2009. It works well for me. You can adopt this policy for yourself or not, as you wish. Ready? It’s really straightforward. There, that’s my policy. Here’s why: For whatever odd reason, Twitter limits how many people a person follows.
The friend who introduced me to Twitter explained that automatically following back is the ethic of the medium. In this way, Twitter is pretty much the opposite of Facebook and LinkedIn, where everyone’s always asking, “Do I know you?” Much more importantly (to me), here’s why I follow everyone back: Indeed, I’m grateful every single time a person compliments me by following me.
On that last point, following back is consistent with my status as a customer service author and leader. I know some of you will find these to be strong words, especially that last part. Now, it’s time for the caveats: I use a client ( Tweetdeck ) to manage my Twitter stream. Tweepi is great. Twitter attacks the source, sues ‘most aggressive’ spammers and spam tool builders in federal court.
Twitter has today announced that it has brought suit in a federal court in San Francisco against 5 of the ‘most aggressive’ spammers and tool builders who facilitiate distributing spam on its service. This morning, we filed suit in federal court in San Francisco against five of the most aggressive tool providers and spammers. With this suit, we’re going straight to the source.
By shutting down tool providers, we will prevent other spammers from having these services at their disposal. Further, we hope the suit acts as a deterrent to other spammers, demonstrating the strength of our commitment to keep them off Twitter. Twitter also says that it isn’t stopping there, launching a new anti-spam measure against @mention spam earlier this week. The suit, Wired says, names 5 offenders: TweetAttacks, TweetAdder, TweetBuddy, James Lucero and Garland Harris. If you’re a regular Twitter user then you know exactly how bad the problem can be at times. 8 Twitter Powerhouses you Must Follow: They actually communicate with the little guy.