How to do Funnel Marketing. What’s the first thought you have after you read a really great book?
(PS Here are the 18 books that changed my life…) What is it? …Rubs hands together while I use my mind reading skills…. You go look for other books by that author. Why do you think I have bought 5 of Seth Godin’s books? Point being is that if people like your stuff they want more. At the exact moment your customer is interacting with or just found your biz, they are MOST excited! So you want to funnel them into other FUN experiences with you instead of letting them go. They WANT IT. Create a funnel marketing plan (or marketing sales funnel) to connect them to other fun activities (and beneficial to you). Let me show you a real example so that you can use this in your business! While at Mint.com, people signed up to find out when we would launch: (Click here to check out the other original landing pages for Mint) Imagine what a visitor is thinking: “Damn this is tight. The customer leaves with an online version of “blue balls.” 1.
Improve Sales With a Marketing Plan. Are you serious about growing your business?
Then it's time to ditch your old "catch as catch can" marketing approach and put together a plan that you can manage along with the daily operations of your business. Too many entrepreneurs focus on marketing only during the slow times and, as a result, put their businesses on an economic roller coaster where it's always feast or famine. A well-planned marketing program helps you build sales year-round and is easier to manage because it removes the stress and anxiety of having to play catch-up every few months to jump-start sales. Choose Your TacticsThe best marketing programs reach prospects with a smart mix of tactics. When it comes to marketing, being a Johnny-one-note is a bad idea because a single tactic is rarely sufficient to move prospects through the sales cycle.
Most every small business has three types of prospects: cold, warm and hot. 1. 2. 3. 4. 5. How to Create a Marketing Plan. Firms that are successful in marketing invariably start with a marketing plan.
Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet monthly. Leave a tab for putting in monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan.
The plan should cover one year. You should allow yourself a couple of months to write the plan, even if it's only a few pages long. Who should see your plan? You can't do a marketing plan without getting many people involved. What's the relationship between your marketing plan and your business plan or vision statement? A marketing plan, on the other hand, is plump with meaning. The Macintosh Marketing Campaign. Beyond 1984 The "1984" commercial is the best-known part of Apple's effort to market the Macintosh.
Directed by Ridley Scott (whose movies Alien and Blade Runner were already science-fiction classics), broadcast only once (except for one earlier broadcast, and endless repeats), the commercial is still instantly recognizable. (See it on the Chiat/Day Web site.) (still from Gartner Group report) But the rest of the Macintosh marketing campaign, though less clearly-remembered, may have been more influential over the long run. High-Tech Marketing Before Macintosh The personal computer industry in the 1970s and early 1980s catered mainly to hobbyists and "early adopters" (people who were willing to take on the challenge of learning about computers in order to realize major productivity gains at work); consumer marketing was virtually unheard-of.
(advertisement for mouse, c. 1980) This in turn affected high-tech journalism. Suggested Path Through the Documents (Steve Jobs) (Apple publicity photo) Marketing Plan Template: Exactly What To Include.