How To Drive Conversion By Tweaking Your Page Descriptions. One often-overlooked aspect of your website can have big impact on your search traffic: the page description. ... April 06, 2011 One often-overlooked aspect of your website can have big impact on your search traffic: the page description. This element of your website's HTML code is one of the Meta tags that don't actually show up when a visitor lands on a Web page. However, the Meta description does appear when a page on your site shows up in search results. "They are extremely important," says Zeke Camusio, founder of The Outsourcing Company, an Internet marketing agency, because, when searching, "people scan through them quickly and click on the one that looks the best. " Compare these examples of good and not-so-good page descriptions, delivered in search results when we searched Google for "architect. " "Architect and designer Eric Corey Freed specializes in organic and environmental design.
" "Thank you for your interest in BAR Architects. Seen around the Web SEO-neutral Don't guess.
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