Discover the big SEO dos and don'ts. Over the past decade year, I've worked as a developer, designer and search marketer. In my day-to-day role as CTO of SEOgadget, I spend my time working alongside the search agency side of the business, creating tools, educating the team on technology and design trends, and push for greater inventiveness and innovation in the content we produce as part of our clients' marketing campaigns.
However, I'm aware of the reputation that the industry has, of producing content purely for links and rankings rather than to give amazing experiences to engage users. It shouldn't have to be like this though. Too many people think the best way to market their businesses is to buy the worst quality links from the lowest traffic sites on the web. So what's the industry doing about it, and where does it go from here? How did it come to this? Over the years, we've seen SEOs engage in a variety of tactics, some more effective than others, in an attempt to game the engines. A better way Bringing it all together. Cern. The Story of Send.
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