7 conseils pour créer un bon call-to-action (appel à l'action) Les points essentiels pour un titre vraiment percutant. 25 Rules And Formulas For Writing Irresistible Headlines. There is an art to writing post headlines and bloggers have to learn this art in order to better attract visitors.
Your potential visitors are busy people. You are competing to get their attention and a share of their valuable time, and you compete against many other things. Their work, their family and friends, their social network, their interests, all the other media and websites and many more factors. To attract visitors and draw them in you must write powerful, relevant and eye-catching headlines for your posts. Your headlines must be sharp, they must make people curious and prompt them to click on your link no matter the distractions and the competing choices in their news feeds.
Spend time and write more than one headline Some bloggers feel that it is difficult to explain what their post is about in a few words. Many writers would spend majority of their time on the body of content itself and then just create a last-minute headline to finish it off before publishing. 15 Things To Do Before Publishing A New Post. Great content is the key ingredient of a successful site and a successful content marketing campaign.
The big question is figuring out how to create all the great content. Most of the times you just don’t know the potential of a piece of content. You can work on something that you feel very good about, you can spend a lot of time on making it the best that you can do, but then you publish it and nothing happens. Sometimes on the other hand you might just get a quick idea, put something together fairly quickly, maybe even in one go, publish and it does so well that it breaks your traffic records. It is difficult to predict viral potential of content but to give yourself a better chance of achieving your goals you can definitely be more structured and focused when preparing to publish your content. Things to check before publishing your post Here’s a checklist that I go through when publishing a piece of content.
Have I created an attractive headline? Écriture. ET SI ON PASSAIT UTILEMENT DU BRAND CONTENT A LA BRAND CULTURE. Notre rendez-vous dominical #JourDuPenseur est consacré cette semaine au prochain livre actuellement sous presse de mon ami Daniel Bô en collaboration avec Matthieu Guével, intitulé « Brand Culture – Développer le potentiel culturel des marques ».
Un livre que j’ai trouvé particulièrement intéressant et de nature à faire avancer utilement la réflexion sur la construction et le management des marques, qui, vous ne l’ignorez probablement pas, est un de mes sujets de prédilection (voir mon post « Et si la valeur des marques dépendait de leur bonne activation ? » ). Le nouveau livre de Daniel Bo, préfacé par Jean-Marie Dru (qui est lui-même un passionné de culture d’entreprise, qu’il aborde dans plusieurs de ses ouvrages), paraitra dans le courant du mois d’avril, et je remercie Daniel de me l’avoir envoyé en avant-première, ce qui me permet de vous en parler dès maintenant.
Daniel Bô, diplômé d’HEC, est le fondateur et PDG de l’institut d’études QualiQuanti depuis 1990.