ConnecTV. Connect. Zeebox trial questions value of viewing companion. Zeebox may be attracting a lot of attention as a viewing companion, not least from Sky, having invested a reported £10 million for a 10% stake in the company, which employs 30 staff.
However, the results of the first trial of the second screen application with another broadcast partner seem to suggest that just fifty users posted an average of two messages each over the two month run. Broadcast magazine reports that despite close collaboration with Channel 4 for a trial with the eight-episode series Desperate Scousewives only 100 of the 80,000 associated Twitter updates were through Zeebox. Our own research suggests that there were around 3,000 tweets with the hashtag #scousewives, half of them around the final episode of the desperate series. That in itself is hardly evidence of a high level of audience engagement. There are clearly those that wish to interact with television in this way.
Mediaweek reports that the Sky Media sales house will sell sponsored mentions and links. IntoNOW. Miso Homepage. GetGlue: Check-in to tv, movies and music. Sky apps to go social with Zeebox integration. Netflix?
What Netflix? Says Sky as it announces a partnership with Zeebox that it hopes will see Sky customers getting social as they watch TV using the Sky mobile apps. Sky is set to be the only TV platform in the UK to offer Zeebox integration in its bespoke mobile apps (including Sky+ and Sky Go), with the new 'augmented' features set to hit Sky's apps during the first half of this year. You may recall Zeebox from its launch last year – it's a social app that allows you to see what your friends are watching, find out more about TV shows that are on, chat as you watch the gogglebox and even buy products featured in programmes and adverts.
Sensible It's a partnership that certainly makes sense for Sky, as Emma Lloyd, Sky's director of emerging products, explains, "We know that millions of our customers have smartphones and tablets and regularly use them to engage with Sky on mobile devices, so [the integration of Zeebox] is a natural next step for us. " The new way to watch television.