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Publicitat Interactiva

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We are your #1 fan. Hola Tiguan - Nuevo Volkswagen Tiguan.  Twitter Campaigns. Archive | Twitter Campaigns Heineken: ‘ShareTheSofa’ Case Study Video Heineken’s #ShareTheSofa is the world’s first real-time football show designed specifically for the second screen, aired during the Champions League, and aimed at engaging global fans by creating sharable reactions and perfect moments on social channels.

 Twitter Campaigns

Each #ShareTheSofa experience played out over the 90 minute matches featuring football stars hanging out on a sofa with [...] Continue reading... Ajax Social Wipes: A Tool To Clean Up Your Feed If you’ve ever tried to get rid of all the old pages and boring brands you’ve ‘liked’ on Facebook, or spam you’ve accumulated on Twitter, then Colgate’s social tool for their new “Ajax Spray N’ Wipes” product, called “Ajax Social Wipes” does exactly that, by instantly aggregating all of the pages you’ve ‘liked’ on Facebook, [...]

Continue reading... Starbucks: Tweet a Coffee Sometimes it’s the simple ideas that are the most effective and I love this one from Starbucks. Heineken - "The Jonah Lomu Machine" - Rothco : AdForum.com. Thalys - "Sounds of the City" - Rosapark : AdForum.com. 20 years of democracy in South Africa. KLM: A dream of streams. British Airways - #lookup in Piccadilly Circus. Coca-Cola Small World Machines - Bringing India & Pakistan Together. Coca-Cola Happiness Machine - Sweden. Invisible Vending Machine #ShareaCoke. La Senza presents The Cup Size Choir. FIVE MINUTES - Interactive Short.

Consumer Lab - Consumer Lab is a center for marketing research and innovation and also a training platform for business people and academics. “Prometheus” Información, tráiler y una magistral campaña viral. Blog Freaksociety – Javi Cano. – Inmersos como estamos estos días en esa fiebre vengadora que se extiende por el planeta sin aparente control (si queréis leer mi crítica de “Los Vengadores”, pinchar este enlace de nuestro blog hermano Hablando de cómics), nos metemos hoy de lleno con “Prometheus”, otra cinta que tendría que estar “supuestamente” entre las llamadas este año para hacer eso tan necesario para una película de gran presupuesto, llamado arrasar en taquilla.

“Prometheus” Información, tráiler y una magistral campaña viral

Campaigns. ONLY because we can. Adidas - Nitrocharge your game. Norton. Quien Es Fermin. The Timeline of Mobile Marketing  Don’t think mobile marketing has arrived yet?

The Timeline of Mobile Marketing 

Think again. A new infographic chalk-full of staggeringly impressive stats that document the timeline of mobile marketing’s growth clearly illustrates the powerfully effective channel mobile has become for marketers. Just two years ago, mobile marketing was a $14 billion industry. In two more years, retailers and marketers will spend $19.8 billion on mobile marketing (up from $6.7 billion last year). Combining data from such rich information sources as eMarketer and Nielsen, Top Marketing Schools has just released the following eye-opening visual that sets the record straight on mobile marketing’s monumental evolution so far. Google patenta sistema de seguimiento ocular para medir respuestas a la publicidad. Recientemente, a Google se le concedió una patente intelectual en Estados Unidos que describe un sistema llamado "Gaze tracking system", el que sirve para hacer seguimiento ocular a los usuarios y reunir datos de hacia dónde se está mirando para sacar conclusiones en torno a la absorción de publicidad, ya sea en medios digitales o en carteles de la vida real y medios impresos.

Google patenta sistema de seguimiento ocular para medir respuestas a la publicidad

Y es que sería necesario colocar un dispositivo físico cerca del ojo de la persona para saber hacia dónde apunta su mirada, muy al estilo de lo visto en las gafas de realidad aumentada Google Glass, las que perfectamente podrían integrar la tecnología necesaria para realizar aquello. El sistema no sólo permite saber si se vislumbra o no la publicidad, sino que también mide la respuesta emocional del usuario cuando mira el aviso a través de la dilatación de su pupila, entregando aún mayor información a los avisadores interesados en esta clase de información. Link: The Verge. The Future of Advertising: 'Pay-Per-Gaze' Is Just the Beginning. Advertising is going to change more in the next 20 years than it has in the last 100.

The Future of Advertising: 'Pay-Per-Gaze' Is Just the Beginning

If you need proof of that, just look at the patent Google was granted Thursday for a Google Glass-based ad system. Dubbed "pay-per-gaze," the content would charge advertisers for the number of times someone literally looked at their ad. The concept is buried pages deep in a patent for a "gaze tracking technique ... implemented with a head-mounted gaze-tracking device that communicates with a server. " It would likely make money hand over fist, and is clearly the main future-focused impetus for the patent. But it's far from the only one. What is this head-mounted gaze-tracking device of which they speak? So to recap: the world's largest search engine was just granted a patent for the most sticky form of advertising possible — ads that literally flash in front of your eyes.

In other words, Google Glass is going to bring a whole new meaning to "made you look. " Photoshop Live - Street Retouch Prank. NSFW. A hunter shoots a bear! Www.griss.org/curriculums/aymerich/publicaciones/aeic_aymerich.pdf. Exposició publicitat interactiva. Tipologia. Internet | Mòbils | Televisió | Publicitat exterior Us presentem diferents tipologies de publicitat interactiva, classificades per mitjans i amb exemples de campanyes concretes.

Exposició publicitat interactiva. Tipologia

No es tracta d'una classificació sistemàtica, tasca quasi impossible, donat que freqüentment en una mateixa campanya es fa ús de diferents tècniques i mitjans. Www.maecei.es/pdf/n17/articulos/A2_La_publicidad_interactiva_en_Espana-inversion_y_analisis_del_entorno_publicitario.pdf. Un ejemplo de promoción transmedia de una pizzería. The Knot Interactive RedBand Trailer. Guerilla Marketing innovative ideas. Interactive TV Advertising - Cablevision to Try Internet Ad Techniques in October. THE HOBBIT: AN UNEXPECTED JOURNEY. Publicidad Interactiva.