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NSFW. A hunter shoots a bear!

NSFW. A hunter shoots a bear!

http://www.youtube.com/watch?v=4ba1BqJ4S2M

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The Future of Advertising: 'Pay-Per-Gaze' Is Just the Beginning Advertising is going to change more in the next 20 years than it has in the last 100. If you need proof of that, just look at the patent Google was granted Thursday for a Google Glass-based ad system. Dubbed "pay-per-gaze," the content would charge advertisers for the number of times someone literally looked at their ad. The concept is buried pages deep in a patent for a "gaze tracking technique ... implemented with a head-mounted gaze-tracking device that communicates with a server."

10 Excellent Examples of Guerrilla Marketing Campaigns [VIDEOS] Guerrilla marketing "works because it's simple to understand, easy to implement and outrageously inexpensive," says Jay Conrad Levinson, the man who coined the phrase. Consumers have grown immune to big budget advertising, but marketers that expend a bit of time and effort — rather than piles of money — can generate effective results with inexpensive, small-scale stunts. Take a look through our gallery of guerrilla and street marketing examples, where promotions costing no more than a few dollars can have a big impact on the consumers. Let us know which you think are the most effective in the comments below. More Marketing Resources from Mashable: - Following the Money in the Social Media Advertising Boom- How Social Media Marketers Can Convert Attention Into Action- The Future of Ad Agencies and Social Media- How Small Businesses Will Use Social Media in the Future- How Coca-Cola Created Its “Happiness Machine” [INTERVIEW]

12 Standard Screen Patterns 2010 Update- 15 patterns and 80 new examples By Theresa Neil As Bill mentioned in an earlier post, we don’t want to limit this blog to just the principles and patterns found in the book. joaoa on Vodpod - Videos about web 2.0, digitalism, social networking Or join with email Or Join with Email By joining, you agree to our Terms of Use and Privacy Policy. Or Sign in with email Forgot your password?

Sony Introduces New E-Readers On Wednesday Sony will introduce a new line of e-readers and applications for iPhones and Android phones. The Sony Reader Touch Sony has updated each of its three e-readers. The Reader Pocket Edition, with its 5-inch screen, weighs less than many of its competitors. The Reader Touch Edition has a 6-inch screen and the Reader Daily Edition is the biggest of the bunch at 7 inches. “Consistently the No. 1 thing we heard was it needs to feel like a book, so you just forget that you have a device in your hand,” said Steve Haber, president of Sony’s digital reading division.

The Timeline of Mobile Marketing  Don’t think mobile marketing has arrived yet? Think again. A new infographic chalk-full of staggeringly impressive stats that document the timeline of mobile marketing’s growth clearly illustrates the powerfully effective channel mobile has become for marketers. 10 Incredible Interactive YouTube Videos Like a 21st century version of the choose-your-own-adventure books, interactive YouTube videos can up the engagement factor by letting the viewer decide the course of the action, or just play around with the content. With Tippex seeing success with its A Hunter Shoots a Bear campaign, and Samsung and Rogers also testing the interactive video waters lately, we expect to see more creative campaigns from companies in 2011. Meanwhile, we've found 10 top interactive YouTube experiences, from both businesses and individuals, that incorporate gameplay, quizzes and just plain old fashioned entertainment for your viewing pleasure. So, prepare to engage with the gallery below and let us know your thoughts on this potentially exciting medium.

Social Marketing Doesn’t Have to Suck Last month we bemoaned the way some marketers offer cash or other rewards in return for lying to one’s friends, while other dodgy companies sell bundles of 10,000 Twitter followers to help a particular brand look well loved, among other funny business. However, the ongoing collision of marketing and social networks doesn’t necessarily have to involve trickery or deception. Picture this: You’re sitting next to the pool at a Vegas resort, when you decide to tweet a picture of where you are to your friends at their fluorescent-lit day jobs, just to, you know, assault their sanity.

Amazing Stories of Openness (Open Ed Conference 2009) Alan Levine • cogdogblog.com • cogdogblog@gmail.com Open Education Conference Vancouver August 12, 2009 cogdogblog.com/stuff/opened09 While the Open Education movement focuses on institutional issues, a large ocean exists of powerful individual accomplishments simply from tapping into content that is open for sharing and re-use.

iPhone, BlackBerry, not Android are top Twitter mobile clients Twitter has realized that mobile is the place to be and has been pushing out mobile clients to all the major platforms over the course of this year. Twitter launched its Twitter for BlackBerry app as a private beta in February and rolled out the official app in July. Unlike the other mobile platforms which were developed by Twitter independently (Android) or via acquisition (iPhone), the Twitter for BlackBerry app was developed in conjunction with RIM. Soon there after, Twitter took on the Android powerhouses of Twydroid and Seesmic when it launched the official Twitter for Android back in April of this year. Last but not least, it acquired Tweetie and rolled out the official Twitter for iPhone in May. With official apps in place on Android, iPhone, and BlackBerry, Twitter has been able to track mobile client usage on these three major platforms.

 Twitter Campaigns Archive | Twitter Campaigns Heineken: ‘ShareTheSofa’ Case Study Video Heineken’s #ShareTheSofa is the world’s first real-time football show designed specifically for the second screen, aired during the Champions League, and aimed at engaging global fans by creating sharable reactions and perfect moments on social channels. Each #ShareTheSofa experience played out over the 90 minute matches featuring football stars hanging out on a sofa with [...]

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