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4 Digital Marketing Strategies: An Airbnb Case Study - Search Engine Journal. Planning a vacation?

4 Digital Marketing Strategies: An Airbnb Case Study - Search Engine Journal

If you are searching for a place to stay in Google, you will likely come across Airbnb. This is the story of a fresh, new peer-to-peer vacation rental website that spread their marketplace service throughout the world via creativity. How Uber Took Over Portland: Release the Lobbyists! Charlie Hales, the mayor of Portland, Ore., was running a zoning hearing last December when he missed a call on his cell from David Plouffe, the campaign mastermind behind Barack Obama’s ascent.

How Uber Took Over Portland: Release the Lobbyists!

Although Hales had never met him, Plouffe left a voice mail that had an air of charming familiarity, reminiscing about the 2008 rally when 75,000 Obama supporters thronged Portland’s waterfront. “Sure love your city,” Plouffe gushed. “I’m now working for Uber and would love to talk.” Stop Saying Uber Is Part Of The Sharing Economy. The sharing economy is a fast-growing phenomenon.

Stop Saying Uber Is Part Of The Sharing Economy

People increasingly share their home, car, clothing or tools on Internet platforms such as Airbnb, Relayrides, and Peerby. Along with its rapid growth, however, the sharing economy has also come under fire. This criticism focuses in particular on the new taxi service UberX (or UberPOP in Europe) that enables anyone to work as an "amateur driver. " Consumers benefit from lower prices, but regular taxi drivers point to unfair competition and uninsured passengers. This controversy attracts plenty of attention to the new industry, but the real question is: why do we think UberX is even really part of the sharing economy? The controversy makes clear that it is ambiguous where the sharing economy begins and where it ends.

This is Uber's playbook for sabotaging Lyft. Uber is arming teams of independent contractors with burner phones and credit cards as part of its sophisticated effort to undermine Lyft and other competitors.

This is Uber's playbook for sabotaging Lyft

Interviews with current and former contractors, along with internal documents obtained by The Verge, outline the company’s evolving methods. Will Boris Johnson make us give up Uber? Image copyright Getty Images What's the future for Uber?

Will Boris Johnson make us give up Uber?

As the controversial car-sharing service becomes increasingly popular with consumers, regulators seem to be busy putting up roadblocks. So will that put the brakes on the company's expansion? U.S. Judge Gives Uber Drivers Class Action Status. A U.S. judge said on Tuesday Uber drivers are entitled to class action status in litigation over whether they are independent contractors or employees, part of a case that could have wide implications for the sharing economy.

U.S. Judge Gives Uber Drivers Class Action Status

Three drivers sued Uber in a federal court in San Francisco, contending they are employees and entitled to reimbursement for expenses, including gas and vehicle maintenance. The drivers currently pay those costs themselves. Uber's Desperate Fight to Avoid a Massive Class Action Suit. Silicon Valley behemoth Uber is no stranger to court battles.

Uber's Desperate Fight to Avoid a Massive Class Action Suit

Still, this week saw the tech giant face one of its biggest courtroom confrontations yet: Trying to convince a judge to block a lawsuit from proceeding to class-action status. On Thursday, the company with a whopping $51 billion valuation, went before US District Judge Edward Chen for a hearing in which the judge pondered whether he would grant class-action status to the suit, which seeks mileage and tip reimbursement for 160,000 Uber drivers in California. The hearing comes as on-demand companies like Uber, Lyft and Postmates surge in popularity and reach, creating a vast pool of cheap, flexible labor. According to the nonprofit Freelancers Union, 53 million Americans now work as freelance contractors. Uber France executives to go on trial over UberPop. Uber to tackle urban ridesharing, launches UberPop in Paris. Uber announced today via their blog that they will launch on February 5th UberPop, an urban ridesharing service that will undercut UberX prices by nearly 50%.

Uber to tackle urban ridesharing, launches UberPop in Paris

The offer, which will allow individuals to register their car on Uber and transport other individuals, comes just days after the 15-Minute law was confirmed by the French Government, forcing UberX & Uber drivers (licenses professionals) to wait 15 minutes before picking up passengers. This offer will circumvent the law and leverage Uber’s existing network in Paris. In its home city of San Francisco, Uber has been met with heavy competition by services like Lyft, whose pink mustached cars have become synonymous with urban ridesharing.

Uber et AirBnB ou l'économie du partage en trompe-l'oeil. En route vers l'Uber. UberPop n’est pas de l’économie du partage.

En route vers l'Uber

Bien au contraire, c’est de l’économie du chacun pour sa gueule à l’ère de la débrouille. C’est aussi une évolution logique du travail et, j'ai bien peur, inéluctable vu l'état d'esprit et l'état politique. Face à un chômage de masse, à l’impuissance des gouvernements, à leur manque de courage et d’imagination à changer de paradigme, chacun s’en sort comme il peut avec la certitude de ne pouvoir compter que sur soi-même. Je ne défends pas les chauffeurs de taxi pour ce qu'ils sont, mais pour ce qu'ils symbolisent dans ce conflit. J’ai précisé ici que je ne prends que très rarement le taxi, pas assez pour me faire une opinion définitive sur la qualité du service dont à vrai dire je me fous, préférant au final circuler à pied ou en vélo.

Mettons à part la technologie. Councils threaten home owners with $1 million fine for renting rooms. Sydney's planning controls have yet to catch up with new accomodation services offered by companies such as Airbnb.

Councils threaten home owners with $1 million fine for renting rooms

Photo: Bloomberg Sydney property owners are being threatened with fines of more than $1 million for renting out rooms in their homes through short-term accommodation sites such as Airbnb. Others, like Newtown resident Lynn Stanton, have been instructed to apply to become bed and breakfasts – a process which may include expensive upgrades like fitting commercial kitchens – as councils grapple with how to regulate a growing online economy that connects home owners with holidaymakers.

Ms Stanton, who is working with the City of Sydney to get her application approved, said the council even requested to see a copy of her breakfast menu. How to make a fortune without ‘doing’ anything: The Uber, Airbnb story. Uber is much in the news recently, for mostly the wrong reasons. One of its senior executives threatened to investigate journalists who wrote negative things about the taxi service platform.

An Uber passenger was allegedly attacked by a driver. And an Uber-affiliated driver ran over a pedestrian in San Francisco. And the company’s CEO has been accused of fostering a frat boy culture. What Hotel Operators Really Think Of Airbnb. In January, when Airbnb CEO Brian Chesky learned that Marriott International, one of the largest hotel groups in the world, planned to add 30,000 rooms to its property portfolio in the coming year, he defiantly boasted, "We will add that in the next 2 weeks.

" The explosive growth of Airbnb, the online service which enables hosts to rent out their homes or spare bedrooms, highlights how much of a threat the startup has become to the traditional hotel companies, which are now trying to figure out ways to compete in the sharing economy. At the current rate of expansion, Airbnb, which boasts 550,000 listings in 192 countries, will soon surpass the InterContinental Hotels Group and Hilton Worldwide as the world's largest hotel chain. Airbnb and Uber Face Some Harsh Realities. Airbnb and Uber are maturing startups both facing some hard realities as they grow.

While they have found a loyal and happy user base, they are facing tough resistance from not just the taxi and hotel industries they are disrupting, but also political and social resistance from quarters they probably never imagined when they started their businesses. In Europe and the US we are beginning to see a backlash against the sharing economy idea. For Uber, this means fighting the existing taxi industry and its government backers. The prevailing argument is that Uber drivers aren’t regulated like taxis and it creates an unfair advantage. Why Uber And Airbnb Might Be In Big Trouble. Don't buy the 'sharing economy' hype: Airbnb and Uber are facilitating rip-offs. The "sharing economy" – typified by companies like Airbnb or Uber, both of which now have market capitalizations in the billions – is the latest fashion craze among business writers.

But in their exuberance over the next big thing, many boosters have overlooked the reality that this new business model is largely based on evading regulations and breaking the law. Airbnb, Uber proving a hit as Australians turn to 'sharing economy' to make extra money. Updated In the wake of the global financial crisis, many Australians have had to find more creative ways of both making and saving money. Thanks to an explosion in peer-to-peer platforms like Airbnb, which allows people to rent their homes and bedrooms to others, individuals are realising there is value in everything they already own. At the same time, a new generation of tech-savvy consumers is increasingly opting to rent – rather than buy – goods like bicycles and clothing in order to cut down on spending.

While advocates of the so-called "sharing economy" believe the trend will ultimately transform the way we do business, critics argue entire industries are being unfairly undermined. Uber driver: Christopher Port. Sharing the misery: 2014 was a rough year for Uber, Airbnb, and on-demand apps. Uber reaches 4x surge pricing as Sydney faces hostage lockdown. As a major hostage operation plays out in the centre of Sydney, Uber briefly reached record surge pricing for rides in the CBD, before changing tack and offering free rides for passengers trying to leave the city. Update: After widespread concern on social media today, Uber Sydney has announced rides would be free for passengers leaving the CBD at this time.

Update: Uber is also in the process of refunding customers who were charged for using the service during this period. The Difference Between Uber and Airbnb. Uber and Airbnb have a lot in common: They are the tech startup darlings of the moment, they are valued in the tens of billions of dollars and make significant revenue, they connect the convenience of the Internet to the online world, they are unpopular all over the world with incumbents and regulators and they exist by virtue of the non-employees who do the real work of renting their homes and driving their cars. Social Capital: The Secret Behind Airbnb and Uber. This is Uber's playbook for sabotaging Lyft. What Airbnb Gets About Culture that Uber Doesn’t. The moment I learned just how far Uber will go to silence journalists and attack women. By Sarah Lacy On November 17, 2014. Uber's Top New York Executive Is Being Investigated After Using Uber's 'God View' Tool To Track A Journalist's Location.

Uber’s data-sucking Android app is dangerously close to malware [updated]