Get Ready As Corporate Sites and Social Networks Start To Connec
5 Simple Twitter Listening Tips Every Marketer Should Know During my career as a Web strategy consultant I've often had people ask me, "How do I do social media?" Unfortunately the answer isn't simple. But the first step is the same as if you developing any other marketing strategy: know your market. To "know your market" in the old days you needed a $15,000 qualitative market research study that would then need to be quantified for the likes of senior management. 5 Simple Twitter Listening Tips Every Marketer Should Know
Seth's Blog: What is viral marketing? Seth's Blog: What is viral marketing? Viral marketing is an idea that spreads--and an idea that while it is spreading actually helps market your business or cause. Two kinds of viral marketing: The original classic sort in which the marketing is the product and which a self-amplifying cycle occurs. Hotmail, for example, or YouTube. The more people use them, the more people see them. The more people see them, the more people use them. The product or service must be something that improves once more people use it.
Where Digital Marketing Is Heading in 2010 (Part 1) - Advertisin
Jeffrey Grau, Senior Analyst Mobile Commerce’s Time Has Arrived It is eye-catching when a consultancy revises a market forecast upward in the midst of an economic downturn. Weighs In on 2010 Trends: E-Commerce & Mobile Weighs In on 2010 Trends: E-Commerce & Mobile
Some novel research on the social networking phenomenon has turned up a slightly surprising result: The most influential spreaders of news aren't necessarily those with the greatest number of online friends or followers. The research is coming from a study made at Boston University, and it's all about k-shell decomposition in social networks--but more on that later. Until this research, lots of thinkers have concentrated on the idea that the people with the most connections (the highest "degree centricity" if you're talking in network analysis terms) hold the keys to spreading new information best through a social network. This jibes with the common-sense thinking you'd probably develop yourself if you took the time to try and work out how, say, gossip spreads through the office water cooler grapevine. And at one level, it is true: If you have very few people connected to you in a social network, it may take more "leaps" between other people for your news to gain a wider audience. Twitter Marketing Twitter Marketing
The internet has redefined communities. My grandparents, who are in their 80s and 90s, still consider a community the people they see pulling out of their driveway, or those they run into at the grocery store on a weekly basis. To them, a community is the physical people around them that share a similar lifestyle to their own. They also don’t own a computer.

Online Marketing Blog

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A collection of ten inspiring ideas A collection of ten inspiring ideas Thought I’d share some of the ideas that’s been inspiring me the last couple of days. I’ve added some context to each quote so to show why and/or how I find them valuable and important. As always, most slides are available under CC-license on flickr. Update: Please add your voice to the stream and name your favorite idea/quote, and why, as a comment at the end of the post.
Email Marketing This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. You’ve most likely had an e-mail newsletter for your company for much longer than you’ve had a presence on social media sites. But now that you do both, the two can go hand-in-hand, with e-mail creating an opportunity to extend your presence on social media sites, and social media sites providing a way to get more e-mail subscribers. Email Marketing

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Answers that Marketers Need Our research helps marketers answer three essential questions: how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them. Empowered with this intelligence, our customers confidently make decisions about strategies, tactics and budgets. Research Topics »Why eMarketer » The Fastest Path to Insight Market research & statistics: Internet marketing, advertising &
Marketing: Today's Digital Culture Marketing: Today's Digital Culture Does someone marketing in today's digital culture need a pricey MBA? Once considered the zenith of accomplishment in business, the relevance of the MBA degree has come under question. Clues as to why the criticism might stick could be found at the recent Kellogg Business School Marketing Conference. Event organizers took a classic approach, offering scant Wi-fi and burying the Twitter hashtag in the event brochure. Still, there were important lessons worth learning.