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Viral marketing is an idea that spreads-- and an idea that while it is spreading actually helps market your business or cause. Two kinds of viral marketing: The original classic sort in which the marketing is the product and which a self-amplifying cycle occurs. Hotmail, for example, or YouTube. The more people use them, the more people see them. The more people see them, the more people use them. The product or service must be something that improves once more people use it.
In our discussions about what will happen in the digital marketing industry during the next 12 months, one overarching trend emerged: The basic rules of brand building are just as important for innovations in the digital space as they are for traditional forms of communication. Using new technology won't in itself bring success; your digital communications still need to be creative, engaging and relevant if they are to cut it during the second decade of this century. Here are the first five of our top 10 trends for 2010. (We'll post the next five here tomorrow.)
Jeffrey Grau, Senior Analyst Mobile Commerce’s Time Has Arrived It is eye-catching when a consultancy revises a market forecast upward in the midst of an economic downturn.
Some novel research on the social networking phenomenon has turned up a slightly surprising result: The most influential spreaders of news aren't necessarily those with the greatest number of online friends or followers.
Thought I’d share some of the ideas that’s been inspiring me the last couple of days. I’ve added some context to each quote so to show why and/or how I find them valuable and important. As always, most slides are available under CC-license on flickr . 1.
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. You’ve most likely had an e-mail newsletter for your company for much longer than you’ve had a presence on social media sites. But now that you do both, the two can go hand-in-hand, with e-mail creating an opportunity to extend your presence on social media sites, and social media sites providing a way to get more e-mail subscribers.
Does someone marketing in today's digital culture need a pricey MBA? Once considered the zenith of accomplishment in business, the relevance of the MBA degree has come under question. Clues as to why the criticism might stick could be found at the recent Kellogg Business School Marketing Conference . Event organizers took a classic approach, offering scant Wi-fi and burying the Twitter hashtag in the event brochure. Still, there were important lessons worth learning.