Get Ready As Corporate Sites and Social Networks Start To Connec. 5 Simple Twitter Listening Tips Every Marketer Should Know. During my career as a Web strategy consultant I've often had people ask me, "How do I do social media?
" Unfortunately the answer isn't simple. But the first step is the same as if you developing any other marketing strategy: know your market. To "know your market" in the old days you needed a $15,000 qualitative market research study that would then need to be quantified for the likes of senior management. The customer research effort was time consuming and expensive. Luckily the Web offers many ways to gather information on a topic and the conversation around that particular topic or product, in real-time. If you're just starting out using the Web as a research and analysis tool to find out about your customers' needs and wants and have never used a search service to do this, a great place to start is Twitter Search as it is instantly gratifying! Search Your Product, Service or Topic Using Twitter Search.
Seth's Blog: What is viral marketing? Viral marketing is an idea that spreads--and an idea that while it is spreading actually helps market your business or cause.
Two kinds of viral marketing: The original classic sort in which the marketing is the product and which a self-amplifying cycle occurs. Hotmail, for example, or YouTube. The more people use them, the more people see them. The more people see them, the more people use them. Where Digital Marketing Is Heading in 2010 (Part 1) - Advertisin. Weighs In on 2010 Trends: E-Commerce & Mobile. Jeffrey Grau, Senior Analyst Mobile Commerce’s Time Has Arrived It is eye-catching when a consultancy revises a market forecast upward in the midst of an economic downturn.
That is exactly what ABI Research did with its forecast of mobile sales of physical goods in North America. In January 2009 it projected m-commerce sales would reach $544 million this year, up 57% over 2008—impressive in its own right. But in late October, ABI upped its forecast, saying sales would top $750 million in 2009, a whopping 117% annual growth rate. Whereas consumers once limited their mobile phone purchases to downloadable ringtones and games, today they are using their devices to buy books, apparel and other items associated with online shopping on a PC. Retailers Grapple with Measuring Social Commerce A number of major retailers have established a presence on social media platforms such as Facebook and Twitter.
Noah Elkin, Senior Analyst. Twitter Marketing. Some novel research on the social networking phenomenon has turned up a slightly surprising result: The most influential spreaders of news aren't necessarily those with the greatest number of online friends or followers.
The research is coming from a study made at Boston University, and it's all about k-shell decomposition in social networks--but more on that later. Until this research, lots of thinkers have concentrated on the idea that the people with the most connections (the highest "degree centricity" if you're talking in network analysis terms) hold the keys to spreading new information best through a social network. This jibes with the common-sense thinking you'd probably develop yourself if you took the time to try and work out how, say, gossip spreads through the office water cooler grapevine. Online Marketing Blog. A collection of ten inspiring ideas. Thought I’d share some of the ideas that’s been inspiring me the last couple of days.
I’ve added some context to each quote so to show why and/or how I find them valuable and important. As always, most slides are available under CC-license on flickr. Update: Please add your voice to the stream and name your favorite idea/quote, and why, as a comment at the end of the post. Thank you. 1. Context: The business and marketing opportunity online is enormous, but only a small niche of it is related to the traditional advertising currency. Email Marketing. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
You’ve most likely had an e-mail newsletter for your company for much longer than you’ve had a presence on social media sites. But now that you do both, the two can go hand-in-hand, with e-mail creating an opportunity to extend your presence on social media sites, and social media sites providing a way to get more e-mail subscribers. At the moment though, most marketers aren’t connecting the dots. According to a recent study published by eMarketer, 48% of marketers include “forward to a friend” features in their e-mails, but only 13% include features that make it easy to share content on social networks. Online Event Planning. Market research & statistics: Internet marketing, advertising &. Online Marketing and Social Media. Marketing: Today's Digital Culture. Does someone marketing in today's digital culture need a pricey MBA?
Once considered the zenith of accomplishment in business, the relevance of the MBA degree has come under question. Clues as to why the criticism might stick could be found at the recent Kellogg Business School Marketing Conference. Event organizers took a classic approach, offering scant Wi-fi and burying the Twitter hashtag in the event brochure. Still, there were important lessons worth learning. Here are just a few things I learned: 1. What are they buying? 2. 3. 4. 5. 6.