Marketing
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Get Ready As Corporate Sites and Social Networks Start To Connec
Problem Situation: Users are bombarded with brands trying to entice them to sign up and registered to a variety of websites, and new technologies are going to make registration pages are a dying breed , Opportunities: To increase the changes that users will interact with brands, they will easiest way for them to engage by allowing users to interact with their existing identities on social networks. Potential Solutions: Tools that aggregate the conversation, brands may lean on Gigya’s Socialize whose aim is to easily manage the complicated APIs and authentication of identies from 3rd party social networks.
5 Simple Twitter Listening Tips Every Marketer Should Know
During my career as a Web strategy consultant I've often had people ask me, "How do I do social media?" Unfortunately the answer isn't simple. But the first step is the same as if you developing any other marketing strategy: know your market. To "know your market" in the old days you needed a $15,000 qualitative market research study that would then need to be quantified for the likes of senior management.
Seth's Blog: What is viral marketing?
Viral marketing is an idea that spreads-- and an idea that while it is spreading actually helps market your business or cause. Two kinds of viral marketing: The original classic sort in which the marketing is the product and which a self-amplifying cycle occurs. Hotmail, for example, or YouTube. The more people use them, the more people see them. The more people see them, the more people use them. The product or service must be something that improves once more people use it.In our discussions about what will happen in the digital marketing industry during the next 12 months, one overarching trend emerged: The basic rules of brand building are just as important for innovations in the digital space as they are for traditional forms of communication. Using new technology won't in itself bring success; your digital communications still need to be creative, engaging and relevant if they are to cut it during the second decade of this century. Here are the first five of our top 10 trends for 2010. (We'll post the next five here tomorrow.)
Where Digital Marketing Is Heading in 2010 (Part 1) - Advertisin
It is eye-catching when a consultancy revises a market forecast upward in the midst of an economic downturn. That is exactly what ABI Research did with its forecast of mobile sales of physical goods in North America. In January 2009 it projected m-commerce sales would reach $544 million this year, up 57% over 2008—impressive in its own right.
Weighs In on 2010 Trends: E-Commerce & Mobile - eMarketer
Some novel research on the social networking phenomenon has turned up a slightly surprising result: The most influential spreaders of news aren't necessarily those with the greatest number of online friends or followers. The research is coming from a study made at Boston University, and it's all about k-shell decomposition in social networks--but more on that later. Until this research, lots of thinkers have concentrated on the idea that the people with the most connections (the highest "degree centricity" if you're talking in network analysis terms) hold the keys to spreading new information best through a social network. This jibes with the common-sense thinking you'd probably develop yourself if you took the time to try and work out how, say, gossip spreads through the office water cooler grapevine. And at one level, it is true: If you have very few people connected to you in a social network, it may take more "leaps" between other people for your news to gain a wider audience.
Twitter Marketing
While I’ve been to Belgium the past week for the fine Fusion Marketing Experience , I decided to take a day trip to Paris yesterday since it was only 2 hours away by train. As you may know, I do a bit of traveling. The quality of the experience, memories and the stories you get to tell after visiting other countries are usually the most meaningful. Sure “stuff” is fun to get, but how often do you think “I met too many cool people” vs.
Online Marketing Blog
A collection of ten inspiring ideas
Thought I’d share some of the ideas that’s been inspiring me the last couple of days. I’ve added some context to each quote so to show why and/or how I find them valuable and important. 1. “The inescapable conclusion is that anyone who thinks advertising is the key to sustainable online businesses in any field other than search should think again” – John NaughtonEmail Marketing
At the moment though, most marketers aren’t connecting the dots. According to a recent study published by eMarketer , 48% of marketers include “forward to a friend” features in their e-mails, but only 13% include features that make it easy to share content on social networks. Here’s a look at how to close the gap, and why it’s so important that you do.
Marketing: Today's Digital Culture
Does someone marketing in today's digital culture need a pricey MBA? Once considered the zenith of accomplishment in business, the relevance of the MBA degree has come under question. Clues as to why the criticism might stick could be found at the recent Kellogg Business School Marketing Conference . Event organizers took a classic approach, offering scant Wi-fi and burying the Twitter hashtag in the event brochure. Still, there were important lessons worth learning.