Write Your First Email Line Like a Tweet to Grab Interest. BBC News - Facebook hits 500m user milestone. Google Invests $4.25M in Crowdsourced Online Ad Marketplace Trada. Back in May, we mentioned that Boulder startup Trada - a crowdsourced solution for creating keyword-based pay-per-click (PPC) ad campaigns - had introduced support for Microsoft's Bing search engine.
Today, Trada is getting a huge leg-up from Bing's competition as Google Ventures has invested over $4 million, leading the company's latest round of funding. Joining Google in the Series C round is Foundry Group, whose $1.5M investment mark's the Bouler firms third investment with Trada. "We're really happy to have another significant venture firm taking a position in the crowdsourcing ecosystem. "- Neil Robertson Trada allows small businesses and large ad agencies to run search marketing campaigns across Google, Yahoo! "We're growing very quickly and we're very happy with the uptake," Trada founder and CEO Neil Robertson told ReadWriteWeb. New Cash, New Goals The $5.75 million C round brings Trada's total fundraising to just under $8 million. The Google Bump Photo by Flickr user horiavalan. Online Video Distribution, Analytics and Advertising Platform.
The unintended consequences of Facebook. 21 July 2010Last updated at 14:39 By Finlo Rohrer BBC News, Washington Facebook has become a fact of life for millions Facebook is celebrating its 500-millionth user, but the social media application has had wide consequences, even for those who have never signed on.
Pre-Facebook, the very phrase "social media consultant" would have produced only blank stares from the typical layman. A Look Back at the Last 5 Years in Social Media. In honor of Mashable's five-year anniversary, this series is supported by IDG.
Customers are talking about your brand and products — find out what they are saying with IDG Social Scout. Five years ago, YouTube was just getting started, MySpace was the most popular website in the U.S., and Facebook was still limited to college and high school students. Mobile was mostly an after-thought, as we were still more than a year away from the introduction of the iPhone and the idea of an app store. And “widgets” were just starting to emerge as a way to integrate third-party apps on a website (Newsweek would declare 2007 to be “year of the widget” in a late 2006 article). 10 Tips for Corporate Blogging. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
In a world where small businesses with corporate blogs receive 55 percent more traffic than small businesses that don't blog, companies should be taking note on how to improve their blogs, attract more readers and get more results. But still, a lot of companies with corporate blogs seem to be bogged down in uniformed policies and simply aren't thinking outside the box. Afraid to take on colorful personalities or step a bit outside of their company's happenings, many corporate blogs employ an official tone announcing the play-by-play updates of company news. Why QR Codes Are Poised to Hit the Mainstream. The QR code, or quick response code, is simply a two-dimensional bar code that came into being in 1994 and found a large audience in Japan.
Stateside, however, QR codes — while clever for tying real-world objects to online content — have always remained on the outskirts of public awareness. Nonetheless, we've seen QR codes employed for creative purposes. The Detroit Red Wings interactive programs and the giant QR codes in Times Square come to mind. 11 Ways to Speed Up WordPress. WordPress is inherently fast, and that's why so many professional bloggers call it their choice platform. Like many new bloggers, I used to think that until I had enough traffic to make a difference, I'd worry about the bandwidth and site speed later. But that's not thinking ahead considering that today social media can drive an overwhelming amount of traffic in a very short period of time; you don't want to get caught with a crashed site. Access Hulu from Outside the U.S. Without a Proxy Server. BBC News - Is Twitter a force for good? BBC News - Hampshire workmen paint white lines around dead badger. Official Google Webmaster Central Blog: Introducing Rich Snippets.
WordPress › Google XML Sitemaps WordPress Plugins. WordPress › SEO Smart Links WordPress Plugins. WordPress › Contextual Related Posts WordPress Plugins. WordPress › All in One SEO Pack WordPress Plugins. Freestyle and Square, Two Free Social Media Icon Sets - Speckyboy Design Magazine. A Collection of Printable Web Browser Sketching and Wireframe Templates - Speckyboy Design Magazine. New Beatles Pictures RevealedPictures - CBS News. Coca-Cola Scam Hits Facebook [WARNING] How To Optimize Your Site With GZIP Compression. Whiteboard Friday - 7 Ways to Take Advantage of Google's Site Speed Algorithm (Pop-Up Video Style)
Wordpress SEO Guideline. Old Spice: The Archetype Of a Successful Social Media Campaign. "I'm setting the example, and it's going to be puzzled over and studied and followed, from now on.
" - John Doe, Seven. Although Wieden + Kennedy had a very different aim than the homicidal "John Doe" character from David Fincher's thriller Seven, this is probably what the advertising agency behind Old Spice's latest marketing campaign must be thinking right now. The campaign, in which the "Old Spice guy" — as actor Isaiah Mustafa, who starred in most of Old Spice's recent commercials, has come to be known as on the Internet — ended today.
In his final tweet and video, Mustafa says, "like all great things this too must end. " And then he catches a giant fish that falls from nowhere. The team behind this amazingly well-run campaign managed to engage half of the Internet, and provoke almost unequivocally positive results from social media sites such as Reddit and Twitter. Everything was run perfectly. Lee Scott - Canada. Google Begins Phasing Out YouTube Accounts. Lee Scott - Canada. BBC News - Search engine Bing gains market share. BBC News - 'Virtual human' Milo comes out to play at TED in Oxford. Study: 43% of Online Americans Addicted to Social Networking - The Steve Rubel Stream. Why is Fresh Content so Important? Use the Swiss Cheese Method to Schedule Freelance Work. Is Apple Mulling Over A Possible iPhone 4 Recall? In light of what has become a PR nightmare over the faulty reception issues of Apple’s iPhone 4, could the tech giant be considering a recall?
PR experts say it’d better. In a recent Cult of Mac post, PR experts outline the dangers of Apple continuing to skirt the recent accusations of a bad antenna design, especially after yesterday’s news of Consumer Reports magazine claiming it is unable to recommend the iPhone 4 after recent tests found too many faults with the phone’s hardware. “Apple will be forced to do a recall of this product,” Matthew Seeger, an expert in crisis communication, told Cult of Mac. “It’s critically important. The brand image is the most important thing Apple has. (More on Techland: Apple’s Hits And Misses So Far) Last night, The Unofficial Apple Weblog took note of a string of deleted forum threads on Apple’s web site, all pointing to the decision reached by Consumer Reports. Australian drunk survives attempt to ride crocodile.
13 July 2010Last updated at 06:43 ET Michael Newman explains why he tried to ride the crocodile.
Groundswell. Integrating Social Tech with Your Web Properties. Man Sues Facebook for 84% of Ownership. Could 84% of Facebook soon fall into the hands of a web designer (later wood pellet distributor) called Paul Ceglia?
It's unlikely, but to prevent it, Facebook will have to disprove Ceglia's claims in court. According to the lawsuit (embedded below), filed in the Supreme Court in New York's Allegany County last month, Paul Ceglia signed a contract with Facebook in April 2003 to design and develop thefacebook.com (Facebook's original name).
Ceglia claims that, according to the contract, he was to be given a $1,000 fee and a 50% stake in Facebook for services rendered, with a further 1% stake for each day until the site was finished, which was on February 4, 2004. Add it all up, and Ceglia claims he should be the owner of 84% of Facebook. Facebook assets frozen. Bond 23 Gets The Axe. By scott tunstall - As a huge James Bond fan, this news depresses the hell out of me.
According to the Mirror, the newest chapter in the spy series has been shut down due to MGM’s ongoing financial woes. The studio, which has been home to 007 since the beginning, is drowning in debt and in need of a life preserver. Sadly, no one is coming to their rescue. The as of yet untitled Bond 23 was to be directed by Sam Mendes, but it’s likely he’ll pursue other projects since the flick is in limbo.
So, for now, the franchise is dead. MoD lifts lid on unmanned combat plane prototype. 12 July 2010Last updated at 15:24 By Daniel Emery BBC Technology reporter The concept plane is due to begin flight trials in 2011 The Ministry of Defence has unveiled its prototype unmanned combat air vehicle (UCAV). Taranis is a concept design for a long-range strike plane that has taken over three million man hours to produce. UK games market down 16% but is this just a blip? I was on holiday last week so missed the Alan Wake/Blur/Split Second disappointing sales story.
The figures quoted were from the US but it seems like the UK is suffering a similar trend, with overall games market sales down 16% - or 180m UKP - year on year. Hardware has seen the biggest fall with sales down 32% to £256m. Software sales have fallen 10% to £533m. Bad news then? On the surface yes, especially when you consider the generally high quality of games we have seen in the first half of the year. 75+ Social Media Resources for Artists and Designers. Once a foreign concept, digital art can now be seen in galleries, shops, and even the cover of the New Yorker. While artists have had access to computer-based tools for years, we've also collected some resources for portable platforms including the iPhone and Android devices that have opened up a whole new suite of powerful, portable tools. HOW TO: Optimize Your Site for Search Engine Marketing. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
For millions of websites, publishers, and online businesses, search is still the king. While social media may have the media's attention and Twitter and Facebook are garnering a lot of the hype, search still trumps them when it comes to driving traffic and being discovered by potential new customers. Because of the importance of search traffic to online business, there is an entire industry dedicated to improving websites' visibility in search engine results: Search Engine Marketing (SEM). SEM is a complex topic that focuses on search engine optimization (SEO), but also includes the use of paid advertising and contextual advertisements in order to bring a website's articles or product pages to the top of search engine result pages (SERPs).
Defining SEM Making Your Website SEM-Optimized 1. 2. Find the Best Broadcast Channel for a Stronger Wi-Fi Connection. Five Best WYSIWYG HTML Editors. A Beginner's Guide to Overclocking Your Intel Processor. Is Apple Planning to Offer Streaming TV Episodes?