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The Clip Report

The Clip Report
The Clip Report: An eBook on the Future of Media In the early 1990s when I began my career in PR there were clip reports. These were physical books that contained press clips. It seems downright archaic now but that’s how I learned about the press - by cutting, pasting up and photocopying clippings. My fascination with the media never abated. Today my role is to form insights into how the entire overlapped media landscape - the pros, social channels, and corporate content - is rapidly evolving and to help Edelman clients turn these learnings into actionable strategies.

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Digital keys open door to 21st century marketing Who is equipped for 21st century marketing well enough to control how their brand is represented online? Marketing Week and Google held a roundtable discussion with leading marketing experts to uncover how ready the industry is for a digital future. MW: Should digital marketing be treated as a separate subtopic of marketing or is the future about marketing in a digital world? Marc Sands: We’ve thought about this a lot at The Guardian and have been through every model imaginable. If you took a trajectory of the past ten years, digital was separate. It was impossible to operate in an integrated sense.

LinkedIn Finally Opens Platform: The Good & Bad News Two years and a month after announcing that it would launch a more professional-looking developer platform than the wildly successful one at Facebook, LinkedIn today finally opened up a series of application programming interfaces for other companies to build on top of. Make no mistake about it, though - there's some good news and there's some bad news. LinkedIn holds an incredibly useful body of data about its users - not just because of the relatively high net worth it brags about its users having but because employment information is a very useful way to put a person in context on the web. That data is now available for an ecosystem of other developers to incorporate; TweetDeck, Posterous, Ribbit and several other applications already have. The Good News

louisgray.com: Shyftr Introduces Extremely Versatile RSS Filteri A year into the service's head to head fight with Google Reader and others to make an advanced RSS reader, the Shyftr team has essentially thrown in the towel on their first plan, changing course to let you filter your own content and receive specific news you want to see, with less of that you don't. Their new RSS filter tool, which debuted today, lets you create any number of filters, by author, by title, or by keywords, from a wide number of preselected blogs, or those you add yourself, and roll your own RSS feeds. Today, when you subscribe to an RSS feed, it's essentially an all or nothing bet. By subscribing to my site, for instance, you are going to get every article I write about Apple even if you love Windows. You are going to get additional posts by the other writers on the site.

Social Network Statistics inShare0 Source: Shutterstock Social Networks are among the most powerful examples of socialized media. They create a dynamic ecosystem that incubates and nurtures relationships between people and the content they create and share. As these communities permeate and reshape our lifestyle and how we communicate with one another, we’re involuntarily forcing advertisers and marketers to rapidly evolve how they vie for our attention. Facebook, MySpace, Twitter, Yelp, and other online communities transformed the regimen and practice of marketing “at” people into an opportunity to engage and interact with us – on our terms.

Five Ways Startups Are Tapping Into LinkedIn’s API This morning, professional social network LinkedIn announced that it is opening up its API for developers to build applications around the platform. While LinkedIn has partnered with Twitter, Microsoft, IBM, Research In Motion and others, this will be the first time startups can tap into the platform. While LinkedIn is releasing 11 different APIs, they fall into three distinct categories. First, developers will be able to let users easily access their information, profiles, connections and messages via oAuth login. Ricky Gervais on the Death of Print Newspapers — Big Th With rendition switcher Question: Will you mourn the death of print newspapers?Ricky Gervais: No. When’s that going to happen?

367 US Hospitals Now Use Social Media A total of 367 hospitals in the US now use one or more social media tools to reach patients and other stakeholders, according to the most recent analysis from Ed Bennett, a hospital website manager who maintains a site devoted to social media use by hospitals. Bennett's periodically updated tally, which is available in spreadsheet format on his website, shows that this social media use by hospitals and medical centers around the country further breaks down to encompass 186 YouTube channels, 190 Facebook pages, 267 Twitter accounts and 35 blogs. Bennett also reported that the use of YouTube and Twitter has grown dramatically over the past several years, though it has tapered off somewhat in the past few months. Social Media Influences Patients Studies from Manhattan Research found that online search plays a large role in health-information seeking, and that three-fourths of US nurses recommend health-related websites to patients.

Social Software Resource Wiki Dachis Group Collaboratory A big part of our work here at Dachis Group is to maintain an understanding of what sort of tools and platforms are available to our customers that can support their Social Business Design initiatives. We provide a comprehensive set of technology research services including: software landscape mapping, feature analysis, security analysis, vendor analysis and tool selection. We also develop alliances with vendors who we find we are recommending regularly, and finally, we are often engaged to manage the implementation of these tools directly. Through all of this, we have assembled a list of tools that we believe are relevant to Social Business Design initiatives. We thought it would be a good idea to share some high level results in the Dachis Group Social Software Resource Wiki to provide a resource for those exploring social technology tools and to ask for help in making it a better resource.

One Model for a New World Economy If the Industrial-Era economic system is, in fact, on its last legs, it would be useful to think through some of the possible post-capitalism models that might emerge. I don't think we have enough early indicators to create a solid vision, so anything we talk about will have to be something of a thought experiment. What kinds of constraints would we face? What kinds of demands? Consider the following, then, at best a scenario sketch. My first day with Google Wave inShare0 I got the same feeling as Jevon when I saw the first screenshots and read about Google Wave at ReadWriteWeb and elsewhere. I am not sure if that feeling has completely gone after having used it for an impressive whole day, or if it has just changed a little. I usually try to stay away from reviewing products and tools, but this time I have made an exception.

Chrome extensions site now open for uploads Google has opened up its gallery for developers to share Chrome extensions, a step that soon should make it easier for people to customize the open-source browser. Aaron Boodman, a leader of the Chrome extensions effort, announced the move on a mailing list posting Monday, and programmer and "gallery master" Lei Zheng shared details in a blog post. So far, only uploads are permitted. Google plans to let some testers use the gallery to download extensions, too "in the next few days," Zheng said. "We are making the upload flow available early to make sure that developers have the time to publish their extensions ahead of our full launch." Extensions, a major asset of the Firefox browser and the headline feature of the upcoming Chrome 4 beta , let people modify the browser more to their liking.

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