background preloader

Blogging

Facebook Twitter

Social Media Resources

Landing Page Best Practices You Should Still Test For Yourself. Wouldn't it be nice if people in your industry did some A/B tests, talked about or published their results, and then you could just replicate their tactics and get the same results? Think of how much bandwidth it would save you and your team! But unfortunately, just because something works for other companies doesn't mean it'll work for you. While best practices can give you a great jumping-off point, if you really want your business to be successful, you've got to put these best practices to the test. Your company is different, your sample size is different, your audience is different, and there's conflicting data floating around out there about landing pages -- so the only way for you to find out what works best for you is to test.

Below are some of the parts of your landing pages you should still test for yourself. (And if you don't know how to run A/B tests on your landing pages, you can click here to learn how.) Navigation vs. Images and Video Social Proof Button Color Button Copy. Click-Through Landing Pages Archives - Unbounce. Marie Forleo B-School Cost & The Evolution Of B-School (A Review) - Nathalie Lussier. If you’re reading this post it’s because you want to know what Marie Forleo B-School cost. I totally get it, and I’m going to tell you what the price of the program is, along with a quick trip down memory lane and the evolution of B-School over the past few years. The reason I’m starting with a Marie Forleo B-School review is that I often have clients and readers who look at someone like me or Marie, and compare themselves. It’s easy to look at someone’s polished website and videos, like the ones from B-School, and say… “Oh, I’ll never be able to get there!”

Or worse, to compare yourself and think that it’s not worth starting down this entrepreneurship path because you’re not coming out of the gate super polished. As you’ll see, Marie and her team have evolved a whole lot over the past few years, and the brand has changed quite a bit too. So it’s totally okay to start with where you are right now, and grow your own brand and business over time! The bottom line? P.S. P.P.S. Send Images to Your RSS Feed from WordPress. In my last post on RSS emails, I mentioned that there are issues with sending blog posts by email, specifically with what happens with your images. At this point, we can upload pretty large images to our websites, and the images will look great, regardless of what size screen our reader is using, especially since our websites are responsive and mobile friendly (if they’re not, why not?).

However, email clients are much less forgiving, some more so than others, so when it comes time to send images to the RSS feed, there are some pitfalls lurking. For example, if you put galleries in your posts, those small thumbnail images are what is usually sent to the RSS feed, because that’s what’s in your content. This is true of the native WordPress galleries, and used to be true for NextGen (I haven’t used it in years, so I don’t know about that one at this point). I believe that Envira gets around this by sending just the first image of the gallery to the RSS feed, full size, which is better.

BloggingforBusyPeople-v2.4-LM.pdf. The Ultimate Guide to Creating an Expert Roundup Post That Gets 1000s of Shares. I bet you’ve done it. Seen a blog post that received thousands of shares, and thought: “One day, that will be me.” Or more likely, “Boy, I wish that could be me.” But what’s the secret behind those super popular posts? What’s the writer doing that you’re not? After all, your content is just as good or better, but your results are embarrassing in comparison. You just can’t seem to figure out the whole “viral” thing. Here’s the part you’re missing. Certain types of content are more likely to be shared than others.

Sure, quality is important. And one type in particular is almost guaranteed to catch fire on social media… The expert roundup. Case Study: The Incredible Power of an Expert Roundup Post In March of last year, I published this roundup asking bloggers their best tip for promoting blog content. Over 40 different experts gave their views on the topic, and the resulting post quickly became my most successful ever: Why Every Blogger Should Publish an Expert Roundup (Including You!) Think about it. All Facebook Image Dimensions: Timeline, Posts, Ads [Infographic] How to Catapult Yourself from Diddly Squat to a Booming Online Career. *Sigh* Soul-destroying, isn’t it? You look at popular bloggers. With thousands of Twitter followers. Hundreds of blog comments. And digital products selling like hot cakes. At premium prices too. Webinar? New infographic? And then … You look at your own online presence. Does it make you feel down?

Does earning a living online feel impossible? In October 2012, I felt the same way.I’d just quit my job. I had no blog, no audience, no clients, and virtually no social media presence. My plan was to take a year off to find my feet and recover from a near-burnout. But things didn’t quite work out… That Lazy Sabbatical Never Happened Before quitting, I had struggled to cope with the increasing pressures of my marketing job. While I walked in the office with a smile painted on my face, I had lost my sense of fun. My boss told me to toughen up.

And I felt like a failure. Deciding to quit my job and set up my own business wasn’t a dream come true – it was an emergency measure. Want to know how I did it?

eBooks

Dashboard | The Red Bistro. Design an Ebook Cover In Photoshop Using Action. EmailShare 16EmailShare Hello friends, After a long time, I am back with another Photoshop Tutorial , we will be creating an Ebook cover Using Photoshop Ebook Cover action. Well its not an advance Tutorial, but you can design cool looking ebook cover. Bloggers and Internet Marketers often need ebook cover for their Products. So I decide ti show a basic tutorial on How to Design an Ebook Cover in Photoshop. Recommended: Design Professional Book cover #1. . #2. . #3. . #4. Do these setting in the Gradient Overlay panel #5. . #6. . #7. Some Text in the spine Area #8. . #9. Some Close look ups. Hope you enjoyed designing an Ebook Cover In Photoshop. Inbox - lizayling - Gmail. Design Ebook Covers: Tools, Tutorials & Photoshop Actions.

If you are going to publish your first ebook (or have plans to do so), good for you. Self-publishing ebooks is opening up a lot of doors for many an aspiring author, trying to make a name in the genre of their choice. One of the biggest problems these writers will face is discoverability of their work. You first need to get people to notice your ebook before they would be interested to get a copy. Aside from the marketing and promotional work you can pour into getting your book out there, there is also the need for a great ebook cover design. Fortunately there are plenty of tutorials to help you get started. We also have plenty of tools and Photoshop actions to help you create 3D ebook cover images for both hardcover and paperback. Make your work stand out from the crowd with a little help from Photoshop. Recommended Reading: Beginner’s Guide To Book Cover Design Here are the shortcuts for your quick reference: Ebook Cover Design Tools 3D Box Shot Maker. 3D-Box Maker.

MyEcoverMaker. Design an Ebook Cover In Photoshop Using Action. Design Ebook Covers: Tools, Tutorials & Photoshop Actions. If you are going to publish your first ebook (or have plans to do so), good for you. Self-publishing ebooks is opening up a lot of doors for many an aspiring author, trying to make a name in the genre of their choice. One of the biggest problems these writers will face is discoverability of their work. You first need to get people to notice your ebook before they would be interested to get a copy. Aside from the marketing and promotional work you can pour into getting your book out there, there is also the need for a great ebook cover design. Fortunately there are plenty of tutorials to help you get started. Recommended Reading: Beginner’s Guide To Book Cover Design Here are the shortcuts for your quick reference: Ebook Cover Design Tools If you don’t have Photoshop, or want a quick and easy way to create a 3D ebook cover image, here are four tools that will do most of the work for you. 3D Box Shot Maker. 3D-Box Maker.

Free Ebook Cover Creator. MyEcoverMaker. Ebook Cover Design Tutorials. The Bond Appetit Podcast with Ronsley Vaz| Uniting people through food |Fixing your relationship with food |Learn to be superhu by Ronsley Vaz: Chief Food Sharer focusing on fixing your relationship with food. A Scientific Guide to Hashtags: How Many, Which Ones, and Where. This post originally published on April 8, 2014. We’ve updated it here with new info, screenshots, and a special episode of the Buffer podcast – The Science of Social Media. Have you ever found yourself explaining how to use hashtags to someone whose only connection with the word is as a telephone button?

Internet language has evolved considerably over the past few years as social media has taken off. Hashtags are a huge part of this evolution. What once was a telephone button is now a social media phenomenon. No wonder people are curious. When they ask, I tell them that hashtags are a pound sign immediately followed by a keyword. Hashtags also have the potential to be truly valuable.

Interested in listening to this post in the podcast format? How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS Research says you should be using hashtags If you’re looking for a completely cut-and-dry ruling on the topic of hashtags, then here it is: You should be using hashtags. Apparently so. How to Get Your First 1,000 Followers on Twitter, Facebook.

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! You’re taking the dive into a new social network, or you’re itching to grow your existing profile. You’ve got a social media strategy in place and a plan in mind. You’re raring to go. What would be one of the most encouraging signs when you’re first starting off? So how do new social media accounts do it? Follower count is one of those metrics that has tons of meaning – both for the confidence of the social media manager and for the distribution of the content you share. [Interested in listening to this post in podcast format? How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS Quick tips: The best general strategies for growing your audience If you’re looking to build your profile and add new followers, here are some of the standard best practices.

How to Set Social Media Goals. How do you know when spaghetti is ready to eat? Throw a noodle against a wall and see if it sticks. It’s a super simple hack for Italian dinner night. It’s not such a great metaphor for social media goal-setting. That being said, I have participated in more than my fair share of spaghetti strategy sessions, often times contributing to the “see what sticks” mentality with my suggested goals. It’s an area I’d be keen to improve. Have you ever felt a bit unsure when coming up with goals for your social media marketing? I’d love to share what I’ve learned and what I’m trying. Social Media Goals: How to Find an Intriguing Metric An intriguing metric—even the name sounds like we’re headed down the right path! An intriguing metric is unique in how it can directly relate to growth. Here’s the test that we use at Buffer, thanks to some awesome advice from KISSmetrics cofounder Hiten Shah. We view our metrics as fitting into one of four buckets: Should your goal be a target number or a growth rate?

1. How to Optimize Your Content Marketing Strategy for More Leads. Are your email servers as busy as these envelope-stuffing machines or could you use a few more leads? Image source. Is your content marketing strategy working for your business, or would you like to generate more leads? Where do you start? How do you find the best ideas? Elliot Shmukler, former product manager of LinkedIn, pioneered the idea that all optimization tactics stem from one of three basic levers: Increased exposure (e.g., more people see your website)Reduced friction (e.g., Amazon’s one-click checkout)Increased incentive (e.g., buy one, get one free) This theory is the driving force behind all popular growth hacks, and it provides a solid framework for coming up with tactics to apply to any area of your business – including your content marketing.

Here’s how optimizing for Shmukler’s three levers can help you craft a solid content marketing strategy that generates more leads. Part I: Increase Exposure You can’t convert blog visitors into leads if no one is visiting your blog. Installing Google Analytics on Genesis theme on WordPress. How to Install Google Analytics to WordPress in 5 Minutes. By Chelsea Adams | Monday, April 14, 2014 If you can copy and paste text, you can install Google Analytics to WordPress. All you need is an established self-hosted WordPress.org website or blog, a Google Analytics account, and five minutes or less. Note: You can only install Google Analytics on self-hosted WordPress.org sites and blogs. WordPress-hosted WordPress.com blogs won’t let you alter your header file or otherwise make low-level changes to your website infrastructure. If you first need help setting up WordPress or your Google Analytics account, check out these videos on lynda.com: • Google Analytics Fundamentals: Setting up an account (members only) • Installing and Running WordPress: Shared hosting (members only) It’s just 11 easy steps To add Google Analytics to your WordPress website, all you need to do is add a snippet of code to the header file of your WordPress website.

Follow these 11 steps: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Paste your Google Analytics ga.js code between > and. 11. The Good, The Bad, and The Ugly of SEO. Matthew Capala is the author of “Away with the Average,” an NYU Professor, and Founder of SearchDecoder.com. This adapted excerpt comes from Matthew’s latest book, “SEO Like I’m 5.“ “80 percent of success is showing up,” Woody Allen famously said about life. Marketing in 2014 is not much different. You need to show up when consumers search for your product or service on Google, when you are spoken about on social media, or when you receive a review or a comment.

Why? 80 percent of consumers search for a product/service before purchasing it70 percent read online reviews before making purchase decisions68 percent of consumers begin their decision-making while searching for a keywordWebsites that blog regularly receive 55 percent more traffic and over 80 percent more leads compared to websites that don’tOver 70 percent of search clicks are organic You don’t need a litany of statistics to know that showing up on the Internet reaps big profits. Do you show up? Here is what Stephen C. Pat Flynn on Entrepreneurial Inspiration and His Profitable Content Strategy - Rainmaker Platform. In 2008, Pat Flynn was happily employed by an architectural firm. And then, like a lot of people in 2008, just like that … out of a job. It was the best thing that ever happened to him. Since that point, Pat has built a business that supports his family through blogging and podcasting.

And he’s just getting started. Rather than some “Master of the Universe” type, Pat shares with you that (like most of us in this industry) he was initially scared and winging it. Listen in to Pat’s story and the specific steps he took to go from broke and unknown to running his own new media business. In this 42-minute episode Pat Flynn and I discuss: His primary (and very simple) content strategyWhy getting laid off was the best thing that happened to himThe critical role of mindset in business (online or off)The podcast that inspired him to start upWhy he started a second, 5 day-a-week podcastHow much he makes from each of his podcastsThe real power of a podcast-centered content strategy Social: Link:

The Quick and Dirty Guide to Creating Your "Bribe to Subscribe" in Record Time. The State of Food Blogging Survey Results.

Food Blogging

The State of Food Blogging Survey Results. 50 Successful Blogs That Prove You Don’t Have to “Blog About Blogging” To Create A Winner.