background preloader

A Scientific Guide to Hashtags: How Many, Which Ones, and Where

A Scientific Guide to Hashtags: How Many, Which Ones, and Where
This post originally published on April 8, 2014. We’ve updated it here with new info, screenshots, and audio. Have you ever found yourself explaining how to use hashtags to someone whose only connection with the word is as a telephone button? Internet language has evolved considerably over the past few years as social media has taken off. Hashtags are a huge part of this evolution. What once was a telephone button is now a social media phenomenon. When they ask, I tell them that hashtags are a pound sign immediately followed by a keyword. Hashtags also have the potential to be truly valuable. Research says you should be using hashtags If you’re looking for a completely cut-and-dry ruling on the topic of hashtags, then here it is: You should be using hashtags. The proliferation of hashtags is truly incredible. The widespread acceptance of hashtags should give you plenty of reason to consider using them. Hashtags on Twitter Apparently so. The reason? Hashtags on Instagram Hashtags on Facebook

https://blog.bufferapp.com/a-scientific-guide-to-hashtags-which-ones-work-when-and-how-many

Related:  Market / GrowthBloggingInstagram

Ex-Googler: 3 AdWords Questions I Answered Most Often Working at Google had its perks. I can’t think of many companies where where you can eat a free lunch, get a free massage and practice your backswing in a private golf simulator all before your 1:00pm client phone call. Now, this is going to sound a little dorky, but the greatest perk Google offered me was the chance to work directly with thousands of advertisers in every shape, size and skill set you could imagine. I was asked every AdWords question, in every variation, every week for about two years.

How to Get Your First 1,000 Followers on Twitter, Facebook You’re taking the dive into a new social network, or you’re itching to grow your existing profile. You’ve got a social media strategy in place and a plan in mind. You’re raring to go. Why Fake Followers On Instagram Are A HUGE Problem. Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters! Partnering with top Instagrammers is one of the best ways brands can increase visibility and gain access to large and/or untapped audiences. However, a new trend of social media stars purchasing fake followers on Instagram to make their accounts seem more popular or influential than they actually are (i.e. manipulating their "vanity metrics" to exaggerate how many people will actually see their posts and/or the sponsored content they publish) is becoming a big problem for brands. To ensure campaign success and help companies avoid falling victim to this scourge of fraudulent fans, we've outlined everything brands need to know about fake followers on Instagram, including how to identify them and steps businesses can take to find the right social media influencer for their Instagram marketing collaborations. Marketing On Instagram With Top Influencers

Giving a fuck is your best marketing strategy Giving a fuck is your best marketing strategy 5000. Approximately the estimated number of ads an average person will see per day. This is 1.8Millions ads a year. It is a lot. How to Set Social Media Goals How do you know when spaghetti is ready to eat? Throw a noodle against a wall and see if it sticks. It’s a super simple hack for Italian dinner night. It’s not such a great metaphor for social media goal-setting.

3 Best Tips On How To Use Instagram For Marketing Once considered a niche social media network, Instagram has shattered both user and brand expectations over the course of the past five years. According to AdWeek, Instagram and its parent, Facebook, are likely to control up to 65% of the social media budgets of most brands in 2016, which equates to approximately $16.3 billion. The real surprise here, though, is that it’s not Facebook that’s driving these numbers up -- it's Instagram. Engagement on the platform continues to be a major part of Instagram's appeal when compared to marketing on other social platforms. When stacked up against Facebook, Twitter, Pinterest, Google+, and LinkedIn, Instagram continues to be the clear industry leader (see 2015 Forrester research here).

Discovering Which Sites Your Target Audience Visits [Estimated read time: 8 minutes] Identifying your target market is only one-fifth of the battle. If you want to win the proverbial war, you have to know your audience inside and out. How to Optimize Your Content Marketing Strategy for More Leads Are your email servers as busy as these envelope-stuffing machines or could you use a few more leads? Image source. Is your content marketing strategy working for your business, or would you like to generate more leads? Where do you start? How do you find the best ideas? Elliot Shmukler, former product manager of LinkedIn, pioneered the idea that all optimization tactics stem from one of three basic levers:

Related: