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According to a new study released by social media management company Vitrue , Facebook Fans are valued at $3.60 a piece in earned media for big brands. When scaled to Fan Pages with one million Fans, that equates to $3.6 million annually — and Vitrue says that this is just the tip of the iceberg. As more brands and companies start to make real investments in social media, having a handle on what kind of value various platforms can offer becomes extremely important.
Facebook Fans Valued at $3.60 Each [STATS]
More Absurd Social Media Analysis - The Value Of A Fan
I wrote the other week that the idea of time normalization in social media is a fallacy. But it goes further than just time being a fallacy. The marketing industry is obsessed with looking for normalizations everywhere .core
Report: Top 100 Beverage Manufacturers Analysis - Global (PMS01793) from ReportBuyer.com
Profiles of 50 major appliance manufacturers worldwide - Market Research Kitchen, Bathroom, Appliances Report by CSIL
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2011 Trends
Using Google to Tell Real Science from Fads | Mind Matters
Most hot ideas and discoveries fade with time. But some scientific papers are genuine breakthroughs, whose importance only increases as the decades pass. This one , published in Science last week, which describes a database of words from millions of books digitized by Google—4 percent of all books ever printed—could be one of the big ones. It's a fabulous source of ideas and evidence for theories about society, and it's fabulously democratic. Google offers a handy analyzer, the Ngram Viewer , which anyone can use to test an idea. A case in point: Yesterday, the social psychologist Rob Kurzban argued that the tool can distinguish between genuine scientific theories and intellectual fads.Your Internet of Things and Smart Systems
I’ve seen the number 4.6 billion pop up a few times lately. Any ideas? It’s the approximate number of mobile phones globally which is about 69% of the worlds population. It’s the explosion of phones, particularly smart phones that are internet addressable, that is pushing the limits of the internet itself .Google, GE & Others Prototype Wireless Mote to Connect Any Device to Smart Grid
Research Scout
Bereits im dritten Jahr in Folge scheint monatlichen Konjunkturbefragungen wie dem ifo-Geschäftsklima oder dem Index der Einkaufsmanager (PMI) nach einer deutlichen Belebung um die Jahreswende im Frühjahr die Puste auszugehen. Wir erwarten in unserem jüngsten weltwirtschaftlichen Ausblick erst in Q3 einen leichten Anstieg des EWU-BIP und haben unsere Prognose für den Jahresdurchschnitt 2013 auf -0,6% reduziert (2014 +1,0%). Unsere vergleichsweise vorsichtige Wachstumsprognose für Deutschland (+0,3% und +1,5% in 2014) haben wir allerdings nicht nach unten angepasst. [weiter]Publications: Future Internet
The 2nd Annual Internet of Things Europe 2010: A Roadmap for Europe | Agenda
Tuesday June 1, 2010 Morning Morning Coffee and Registration Session 1: Keynote Presentationsdoing business on facebook » Facebook vs. Twitter – Social Media Nutzung im Vergleich
In der vergangenen Woche haben wir uns mit dem Profil eines durchschnittlichen deutschen Social Media Users beschäftigt. Jetzt gehen wir etwas mehr ins Detail und vergleichen die Aktivitäten der Nutzer auf Facebook und Twitter. Der Aufbau der beiden Netzwerke ist in letzter Zeit immer näher zusammen gerückt.Foursquare Hits 2 Million Check-ins, 25K New Users Daily
Foursquare CEO Dennis Crowley, who ironically got lost on his way to Le Web, just broke some stats about the company on stage at the conference. Crowley said that despite the fact that many people have the perception that Foursquare is at 200 hires, the company is actually just about to hit 40 employees whereas a year ago it was just four people. These new hires have joined to accomodate recent growth: Foursquare hit over 5 million users last week and is at 2 million check-ins and 25K new users a day, Crowley confirmed onstage.Today at LeWeb ’10 in Paris, France, our own Michael Arrington took the stage to talk with Google’s Marissa Mayer . Mayer recently took a new job within Google. Technically, she’s now the head of consumer products for the company. So what’s she working on? Well, as we’ve all heard, location is a big part of it.

