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Promotion

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"Promotion" as in tactical management of anything that can help to directly or indirectly promote sales

Housepizza.jpg (JPEG-afbeelding, 500x375 pixels) ValuableMe - a free quiz to discover your online value. Pantone Names Emerald as Color of The Year for 2013. It’s what gave the capital city of Oz its signature tint, Elizabeth Taylor her sparkle and Roman emperor Nero improved eyesight. And now, the shade that reportedly experienced its heyday during the 1980s is making a comeback, thanks in part to color corporation Pantone.

Every year, Pantone polls designers and brands about colors they’re featuring to aid in its decision for what hue will tinge the next 12 months. For 2013, the company has bestowed the distinction of Color of the Year on the shade its database identifies as 17-5641: Emerald Green. (MORE: Oscar de la Renta Gets Boost from Fashion’s Newest ‘It’ Girl) “Green is the most abundant hue in nature — the human eye sees more green than any other color in the spectrum,” Leatrice Eiseman, executive director of the Pantone Color Institute, said in a press release. The firm characterized emerald as “vivid, verdant” and “promoting balance and harmony,” according to the release.

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