background preloader

Tools

Facebook Twitter

5 Essential & Easy Social Media Metrics You Should Be Measuring Right Now. So your company is now officially participating in social media.

5 Essential & Easy Social Media Metrics You Should Be Measuring Right Now

You’ve set up a Twitter account, a Facebook page, even a few Pinterest boards. You respond to customer questions, follow fans, post important news, and thank your advocates for their support. 6 Steps to The Ultimate Social Contact Center. Social customer service is a great new opportunity to drive satisfaction, loyalty, and differentiation.

6 Steps to The Ultimate Social Contact Center

Most organizations strive to adopt social media into their contact center, but few get it right. Social media support is now adopted by more than 85% of organizations according to a recent 2011 TSIA social media survey, up from under 40% in 2007. However, only 14% describe their programs as “mature.” The 8 Google Analytics Features Every Site MUST Have Enabled. I’m going to lay it to you straight: Google Analytics doesn’t offer any value out of the box.

The 8 Google Analytics Features Every Site MUST Have Enabled

In fact, it’s costing you money because you spend WAY too much time looking at metrics that don’t matter. But there’s a way to fix this. Below, you’ll find the 8 critical features that will help you get every possible insight out of Google Analytics. You’ll know whether or not your site is worth the effort, how to protect yourself from corrupted data, and how to evaluate all of your marketing efforts. How to Track Social Media Traffic With Google Analytics. Free SEO Software Tool & Text Browser, Search Engine Optimization Tools - SEO Browser. AdWords : Générateur de mots clés. Ping-o-Matic! How To Do Keyword Research - The Beginners Guide to SEO. It all begins with words typed into a search box.

How To Do Keyword Research - The Beginners Guide to SEO

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market's keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. It's not always about getting visitors to your site, but about getting the right kind of visitors.

The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking. Jing, screenshot and screencast software from TechSmith. 20 Days to a High-Quality, Highly-Engaged Twitter Following (in just 20 minutes a day) I said it during the 2010 Successful Web App Metrics Event and I’ll say it again…I’d rather have 100 highly engaged followers than 100,000 unengaged followers.

20 Days to a High-Quality, Highly-Engaged Twitter Following (in just 20 minutes a day)

The more engaged the follower, the more likely they are going to exchange value with you…whether by subscribing to your blog or actually paying you money for your product or service. But how do you get that quality following without buying followers or simply following 1,000 people and hoping they follow you (which is a terrible strategy)? Well, you can have this sort of following in just 20 days, only spending 20 minutes a day, and by engaging in the following activities. Let’s start from the beginning. Day 1 – Create A Short, Unique Name.

Want More Social Shares? Don't Ignore These 3 Things. The Golden Triad of Search Marketing - And How To Leverage It For Massive Success! John Doerr of KPCB calls it “SoLoMo“.

The Golden Triad of Search Marketing - And How To Leverage It For Massive Success!

Others call it by different names. I see it as the holy grail of our digital marketing future. I’m talking about Social – Local – Mobile SEO/search marketing… the exciting golden triangle of unification and synergy created by billions of people armed with mobile computing devices who are seeking and finding instant gratification, wherever they are and wherever they go. The business case for this evolution is clear. The writing is on the wall. Mobile SEO that is focused locally and integrated socially will drive relevant, quality traffic that converts far better than any other option – and the volume of this traffic is set to grow exponentially in coming years.

How to Automate Your Social Activities. R by example: mining Twitter for consumer attitudes towards airlines. 93,054 views Featured in: Technology, Technology A quick tutorial for the Boston Predictive Analytics MeetUp to demonstrate the use of R in the context of text mining Twitter.

R by example: mining Twitter for consumer attitudes towards airlines

We implement a very crude algorithm for sentiment analysis but still get ... A quick tutorial for the Boston Predictive Analytics MeetUp to demonstrate the use of R in the context of text mining Twitter. Google Analytics Blog: What’s happening on your site right now? The web is getting faster, and not just the speed of the pages, but also the speed of change.

Google Analytics Blog: What’s happening on your site right now?

Before, it was fine to build a website and modify it only when new products were launched. All of us avid Analytics users know that’s just not good enough. We need to be constantly on the lookout for problems and opportunities. Currently, Google Analytics does a great job analyzing past performance. ProjName_FBCover_inst.gif (1004×419)

Social Media Marketing Actualités sur le groupe. Real Time Search - Social Mention. TweetFeel Twitter Sentiment - Twitter Search with Feelings about anything popular. Twitter Sentiment - A Sentiment Analysis Tool. The Marketer’s Guide to Tumblr. What Makes Someone Leave A Website? The Infographic. Mind Mapping - Create Mind Maps online with MindMeister. Real Time Search - Social Mention.