Adaptive Semantics Inc. The Marketer’s Guide to Tumblr Unless you’ve been sleeping under a rock for the last year, you more than likely have heard about the micro-blogging platform called Tumblr. The reason you’ve heard of it is simply because of its staggering rise to stardom. By November 2011, Tumblr had grown by 900% in less than a year…passing up its competitor WordPress. If you haven’t by now, you need to be looking at how to effectively add Tumblr to your marketing efforts. Let’s get started. Creating A Strategic Plan For Tumblr If you are a marketer, then it’s probably second nature for you to sit down with your team to create a marketing plan for any new venture like Tumblr. If not, then here are a few questions you need to ask yourself: Why do you want to create a Tumblr blog? Creating A Great Tumblr Name After the marketing plan, your next step is to create a great Tumblr presence by coming up with a great name. But what makes a great Tumblr name? Create A Customer-Friendly Tumblr Blog Coca-Cola The TODAY Show Focus On A Very-Tight Niche
Wakoopa - Tracking & Understanding Real Time Search - Social Mention Social Media Marketing Actualités sur le groupe Maybe it’s because you’re in marketing. Maybe it’s because you’re from the younger generation assumed to be digital natives. Or maybe it’s because you’re already experimenting with social media and your success has been noticed. For whatever reason, The Powers That Be have chosen you to write your company’s social media plan. Where do you start? Here are some ideas on the main topics you need to cover in creating an impressive, yet realistic social media plan that garners executive buy-in and a clearer path to success. 1. Start your social media plan with some startling statistics and pithy quotes about the huge shift away from traditional publishing towards social media. If you wrote this plan two years ago, you would have leaned on the endorsement of old media with quotes like this: “Consumers are flocking to blogs, social-networking sites and virtual worlds. But now you can tell the big opportunity of social media by just relying on social media’s accomplishments. 2. 3. 4. 5. 6. 7. 8.
IBM Sentiment Analysis A technique to detect favorable and unfavorable opinions toward specific subjects (such as organizations and their products) within large numbers of documents offers enormous opportunities for various applications. It would provide powerful functionality for competitive analysis, marketing analysis, and detection of unfavorable rumors for risk management. Our sentiment analysis approach is to extract sentiments associated with polarities of positive or negative for specific subjects from a document, instead of classifying the whole document into positive or negative. The essential issues in sentiment analysis are to identify how sentiments are expressed in texts and whether the expressions indicate positive (favorable) or negative (unfavorable) opinions toward the subject. In order to improve the accuracy of the sentiment analysis, it is important to properly identify the semantic relationships between the sentiment expressions and the subject.
Google Analytics Blog: What’s happening on your site right now? The web is getting faster, and not just the speed of the pages, but also the speed of change. Before, it was fine to build a website and modify it only when new products were launched. All of us avid Analytics users know that’s just not good enough. We need to be constantly on the lookout for problems and opportunities. Currently, Google Analytics does a great job analyzing past performance. Measuring social media impact One way that I like to use these reports is to measure the immediate impact of social media. For example, last week we posted about the latest episode of Web Analytics TV and also tweeted about the post. Campaign measurement Another way I’m using Real-Time is to make sure campaign tracking is correctly implemented before launching a campaign. Accessing Real-Time You’ll find the Real-Time reports only in the new version of Google Analytics. We just turned the reports on for a number of you, and over the coming weeks, everyone will have access to Real-Time.
Real-Time Sentiment Analysis To ensure greater customer satisfaction, you must first understand how your customers feel about your company. And it’s all in the details. HP Autonomy delivers next-generation sentiment analysis—granular, specific, and accurate—performed on all types of content, including social media. With HP IDOL, you can determine the degree to which a sentiment is positive, negative, or neutral for the entire content set or a segment of the content. In addition, administrators can also apply multiple tagging functions and specific threshold cut-offs to determine the sensitivity of sentiment analysis. IDOL uses both linguistic analysis and a statistical, pattern-based approach to derive sentiment. Understand sentiment at a granular level: IDOL can detect sentiment at a sub-sentence level so that if a sentence consists of mixed feelings (e.g., Loved the service but didn’t care for the food), you can extract each concept and its associated sentiment.
ZoomSphere - Global social statistics Mind Mapping - Create Mind Maps online with MindMeister How to Automate Your Social Activities Are you looking to simplify management of your social activities? If so, then Ifttt is for you. Don’t be put off by Ifttt’s crazy name. This is one handy tool that you should definitely know about. Ifttt stands for “If this, then that,” which is a very basic way of explaining the site’s whole premise. With very little effort on your part, Ifttt will connect your online accounts and services to create triggered events. Ifttt lets us common people work with scary Internet codes like APIs without ever knowing it. So for example, you might set an RSS feed of local news to trigger an event any time your hometown is mentioned. Each recipe can be searched, shared and used by anyone on Ifttt. Personally, I believe Ifttt is incredibly useful if you use it right. Here are some examples of how Ifttt does do the drudgework for you and saves you time and energy. Share Everywhere If you manage multiple social media accounts, you’ll appreciate the ease of linking them together. Manage Social Media
R by example: mining Twitter for consumer attitudes towards airlines