Custom Folding Carton Printing - Retail Packaging Supplies and Commercial Printers ular Boxes. 13 Thoughts on the branding of sustainability. Introduction – It’s not easy!
With consumers, retailers and Mother Earth all pressing for change, lacking a sustainability plan is no longer an option for any decent brand. But from here the choices become more complex and difficult. There are no magic solutions, and even doing the “right” thing can have bad consequences (as the recent food miles debate over organic produce highlights). While much hot air’s expended on manifestos and plans, many of us will be familiar with that sinking feeling as good intentions lose traction in the face of capital expenditure (capex) and other challenges, and bold plans mutate into compromised solutions. This piece is not about the practicalities of more sustainable packaging, but instead focuses on the implications for powerful branding that sustainability initiatives can offer. 1. In the past eco brands could get away with less-than-beautiful branding, secure in the belief that their devotees were more interested in content than style.
2DS - Official Website at Nintendo. Distant Village Packaging. 72 Sustainable Packaging Designs - From Flexible Eco Packaging to Leafy Lighthearted Branding. Incorporating eco-friendly features into a product is a great way to help out the environment, and these sustainable packaging designs are showcasing that inventive eco branding can make a significantly bold impact.
The packaging of a product is often the best way to visually engage and attract potential consumers, and by infusing eco-friendly methods into the design, retailers are able to creatively distinguish themselves apart from other less eco conscious brands. Showcasing that sustainable materials and eco designs doesn't have to mean sacrificing style or overall appearance, these unique packaging examples will definitely have environmental enthusiasts satisfied by all the unique green touches.
The Sins of Greenwashing: Home and Family Edition. Greenwashing. How does sustainability challenge luxury packaging? As consumers are becoming more environmentally aware and are seeking out more sustainable lifestyle choices, there is increasing public and industry pressure on luxury brand owners to reduce the environmental impact of packaging.
These implications have meant many luxury packaging companies have obtained Sustainable Packaging Coalition status, and use more environmentally friendly materials such as paperboard, rather than plastics. However, is there such a thing as responsible luxury, or does that defeat the point of products designed to be extravagant and superior? Smithers Pira explores the potential obstacles involved with sustainability for the luxury packaging industry, and how these are being overcome.
Why does the idea of "responsible luxury" pose a problem? Prestige brands and their customers are often more concerned about the look rather than the eco-friendliness of packaging. Innocent - little tasty drinks. Our 250ml smoothie bottle is special.
It’s fully recyclable and it also contains recycled plastic. We’ve been pioneering the use of food grade recycled plastic ever since 2003 when we first introduced 25% post consumer recycled content (rPET) to our bottles. We then took it all the way to 100% recycled plastic in 2007. We had to temporarily reduce the content down to 35% in 2011, because the quality of the recycled plastic we were using had declined to an unacceptable level: we want our packaging to be sustainable, but we also want our smoothies to look their best.
Sustainable Packaging Coalition. Celery Design Collaborative. The Sins of Greenwashing: Home and Family Edition. A claim suggesting that a product is ‘green’ based on a narrow set of attributes without attention to other important environmental issues.
Paper, for example, is not necessarily environmentally-preferable just because it comes from a sustainably-harvested forest. Other important environmental issues in the paper-making process, such as greenhouse gas emissions, or chlorine use in bleaching may be equally important. An environmental claim that cannot be substantiated by easily accessible supporting information or by a reliable third-party certification. Common examples are facial tissues or toilet tissue products that claim various percentages of post-consumer recycled content without providing evidence. A claim that is so poorly defined or broad that its real meaning is likely to be misunderstood by the consumer. A product that, through either words or images, gives the impression of third-party endorsement where no such endorsement exists; fake labels, in other words.
Sustainability - Ethics in Graphic Design. Sustainable practices for graphic designers include a wide range of issues.
When creating traditional print materials the toxicity of ink and paper and the sheer quantity of paper produced need to be considered. In addition to these factors there are other phases of the life cycle of products that need to be examined. To really determine the sustainability or carbon footprint of a product, one needs to follow it through its entire life cycle. Questions need to be raised about how much fuel is being used for shipping, what the final end product is, how long the life cycle is, and how long before the product ends up as waste. In Green Graphic Design author Brian Dougherty asks graphic designers to start at the end of the process instead of the beginning. In Cradle to Cradle: Remaking the Way We Make Things authors William McDonough and Michael Braungart make a similar case for how sustainable practices need to be implemented.
Sustainable Innovation, Sustainable Design, Eco-innovation. Design Sustainably.