SEO: The Free Beginner’s Guide From Moz. Welcome to your SEO learning journey! You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! Combine this information with some practice and you are well on your way to becoming a savvy SEO. The basics of search engine optimization Ever heard of Maslow's hierarchy of needs?
Here's what it looks like: Digital Tourism Marketing Trends 2015 | eTourism Summit. How to Budget :: What’s a good PPC cost benchmark :: Top Trends in Buying Digital Media ETS: How should a small-to-medium DMO marketer approach their budgeting? JC: It’s a difficult question to answer as it really varies based on the circumstances and goals of the destination. At large we recommend around 15-20% of the budget go to search, 8-10% go to social including FBX, 5% email/enews, 3-5% video which can include rich media, 12% content/native ads, 45% display and 5-7% mobile/tablet.
ETS: Besides Google, Facebook, Twitter, in which platforms should a DMO invest their energies? JC: We want to be clear there is a difference in paid advertising opportunities and building content via social platforms. Beyond what you mentioned, we believe there is a value in Pinterest, Google + and YouTube in terms of building content for destinations. JC: I assume you mean bid price? ETS: There’s a lot of buzz around Native Advertising.
Note: MMGY is a sponsor of this year’s www.etourismsummit.com. Find Your Hedgehog & You'll Find Your Purpose. Image via Iamsteveo.wordpress.com Research has shown that creatives aren’t often given the opportunity to lead because there’s an unconscious bias against them. People associate creativity with nonconformity and unconventionality. And when they think about an effective leader, they think about someone who brings order. Obviously if you believe that a leader’s role is to bring order, you wouldn’t want a creative to lead. (Of course, this has nothing to do with whether creatives actually can lead, it’s just a bias many of us have.) What’s interesting is that these qualities which have typically biased folks against creatives as leaders — that they’re unconventional, unorthodox, and full of un-tested new ideas about the way things should be done — are actually turning into assets when we look at today’s work and business landscape and how it’s evolving.
I recently spoke with design guru John Maeda about why makers make great leaders for our new 99U book Make Your Mark: Sustainable SEO Methods. It is getting harder to correctly rank in search engine because Google keeps changing the goal-posts, and now they have released the Google Hummingbird update the search engine is supposed to evolve of its own accord. That is why - I'm sharing an infographic about sustainable search marketing tactics that will make you get better Google algorithm-proof results from SEO in 2014, plus a list which scarcely features any tools that are 100 percent dedicated to the Google PageRank. This is because the Google PageRank may not be with us for much longer. Here is a list of the top 10 tools for SEO workers and webmasters that can help them accomplish various SEO tasks. 1 - Google AnalyticsThis is one of the most famous SEO tools and appears at the top because it does what most other analytic tools do, but it does it for free.
It has had a lot of criticism for incorrect or blurred results (as has the Google keyword tool), but it is just as precise as any other tool. Google Takes Another Bite Out of SEO: First Links and Now Keywords. January 28, 2013 Google Takes Another Bite Out of SEO: First Links and Now Keywords By David Anderson in Featured For search engine marketers — and the companies who depend on them — things just got a little tougher. SEO companies, most still reeling from the impact of Google’s Panda and Penguin updates, aren’t going to like what the CEO of LinkSmart reported in Forbes on Jan. 22. It’s not just links that are taking a hit from Google — now keywords are in trouble too, according to Pete Sheinbaum, who was the CEO of Daily Candy before taking the helm at LinkSmart.
Google put an end to the easy acquisition of links, which for more than a decade had been essential to search engine rankings. Links remain important, but their overall value has diminished. Google Shields Search Results Data And now, Sheinbaum says in Forbes, keywords are also losing their importance in marketing. Google isn’t discounting keywords as it did links. What happened? New Strategies Needed 1. 2. 3. Bottom Line. Understanding your Keyword Planner statistics and traffic estimates - AdWords Help. How to Unlock Your 'Not Provided' Keywords in Google Analytics.
Update: – After you’re done reading this post, be sure to check out Four More Ways to Crack the Keyword (not provided) Code by Sean Ellis. Google Analytics is a fantastic resource for any website owner. From small hobby sites to government organizations, Google Analytics is a goldmine of useful information about visitor trends and behavior. However, there is one area where Google Analytics frustrates its users: the organic search terms report. An increasing number of results in this part of Analytics are listed as ‘not provided’ – not much use when you’re trying to find out what people are searching for.
Note: the ‘not provided’ is lifted for paid search results. It’s just the organic search results that are often hidden from view. Why Is Data Hidden and ‘Not Provided’? In October 2011, Google changed the way it harvests data from search to protect users’ privacy. Referral data includes some useful information such as the keywords used to perform that search. Method 3: Examine AdWords Data. Nine steps to choosing keywords for Google AdWords. Well-chosen keywords and phrases will ensure that your pay-per-click ad is found by the right people looking for products and services just like yours 1. Understand what makes a good keyword or phrase Keywords and phrases should be highly specific and relevant to your business.
Google rewards relevance. It’s not just about paying to get to the top of the list. So your keywords should tie in directly with your ad copy and your website. When someone types your keywords into Google, they should be looking for a business exactly like yours. 2. Put yourself in your customers’ shoes. 3. Your keywords and phrases should be closely linked to the wording in your pay-per-click advert and that in turn should match exactly the words and phrases you use on your website and on your landing page. 4. Avoid using terms or words that are too general. 5. Your customers may use different terms for your product or service. 6. To get ideas for keywords and expand your list, you can use Google Keywords Tool. Google Tags and How To Use Them To Enhance Your Local Business Listing | Internet Marketing Agency Massachusetts | Online Marketing Consultants MA. Posted by Darryl Delong Google Tags Example Google Tags is a new feature from Google for local businesses that already have a free business listing with Google Places.
Along with every business listing you can add a link to your website, choose categories of services provided, include hours of operation, upload photos, and add a video about your business (see our post Improve Google Places Ranking With These 5 Optimization Tips). Now you can even add a special coupon for new customers. Below is a screenshot example of what a Google Tag looks like. Google Tags also appear on Google Maps and mobile searches and are clearly marked as a “sponsored” result. Creating a Google Tag takes only minutes and can show up in Google’s search results within hours. If you decide to use a Google Tag we recommend continuously tracking your results and then deciding based on performance, whether it’s worth continuing.
Tags: google, google maps, google places, google tag, google tags, what are google tags. Improve Your Google Places Ranking | Internet Marketing Agency Massachusetts | Online Marketing Consultants MA. Posted by Darryl Delong If your business is already listed with Google Places, or you’re planning to do it, these 5 optimization tips will help boost your local listing ranking on Google. #1 – Make sure each available field is completed when adding your listing to Google Places.
Leave no field blank. There are around 20 fields available when completing a Google Places listing. I recommend taking the extra time needed to input information in each field, as neglecting any of the available fields can have a negative impact on your Google rank. The more complete the listing. the better your rank will be for targeted keyword phrases. #2 – Select each category option available and relevant to your business listing. Google requires at least one category be selected from the list provided, but allows as many as five. I will caution however, not to stuff your “write-in” categories with multiple keyword phrases. . #3 – Up to 10 images can be added with your business listing; use all 10. Keyword Planner has replaced Keyword Tool. Keyword Planner has replaced Keyword Tool.