background preloader

Our 7 Tenets of Future Storyworlds

Our 7 Tenets of Future Storyworlds
At the European Broadcast Union (EBU) TV Summit in Copenhagen last week, Transmedia Storyteller Ltd founder and CEO, Robert Pratten, presented our vision for future storyworlds: PERVASIVE – Available on any device, anywhere and at any time. Blurs real world and fictional world. PERSISTENT – Story evolves even if you’re not engaging with it. Aggregate audience activity and real-world environmental factors shape story development in real time. PARTICIPATORY – Allows audience to interact with story characters, locations, things and each other. The full presentation focused on TV’s role in a much broader non-linear entertainment ecosystem with these seven tenets of future storyworlds applying equally well to any entertainment and news business.

La invención de Morel - ES - Lostpedia La invención de Morel es una novela escrita en 1940 por el argentino Adolfo Bioy Casares. Se trata probablemente de su obra más famosa, constituyendo un ejemplo clásico de la ciencia ficción en idioma español. En el prólogo de la obra, Jorge Luis Borges expresa sobre su trama que no le parece "una imprecisión o una hipérbole calificarla de perfecta". Se trata de un fugitivo, condenado a cadena perpetua, que arriba a una isla desierta en algún lugar del Pacífico Sur, donde tambien hay presencia de un extraño virus. Mientras está en la isla, llega un grupo de turistas de los cuales empieza a desconfiar cuando se enamora de una mujer del grupo a la que intenta incesantemente declararle su amor. Pero un fenómeno inexplicable se lo impide. En el capitulo cuatro ("Eggtown") de la cuarta temporada de Lost encontramos a Sawyer leyendo el libro "La invención de Morel", de Adolfo Bioy Casares.

Clothes, Books Said Most Popular US Purchases on Mobile Devices by MarketingCharts staff 1 in 5 Shop on Overseas Sites; Security Fears Prevalent Data from WorldPay’s “Global Online Shopper Report” indicates that 22% of the US respondents shop on overseas websites, although they do have concerns about doing so. 59% of the respondents have concerns about online shopping security, with 18% having experienced online fraud. According to a survey released in November 2011 by Motricity, security and usability concerns were the top mobile shopping deterrents, each cited by 32% of the respondents. Other Findings: About the Data: The WorldPay data is based on an online survey conducted in January and February 2012 of 19,000 global consumers who had shopped online within the past 6 months.

The Politics of Moving Minds By Mark Rolston - June 15, 2012 Innovation is not a science. Much of it has the elusive qualities of art, dressed up as useful things. But business leaders continue to try and invest in innovation as if it were a science. My experience leading Frog, a 1,000-person global creative organization, for 18 years, has left me with a few key insights about how the creative industry needs to improve its communication with its corporate clients. Here are five reasons why creatives need to improve how we interface with executives. Seeing the Problem Through the Client’s Eyes A group of young designers in a workshop recently came to me and complained that their clients were treating them as vendors. Our design role is often only a small part of the overall strategy one of our clients--or perhaps it’s better to call them customers--must put in place, especially in the world of product development. Finding the Lens Your Client Is Looking Through Staying at the Negotiating Table Talking In The Abstract

The DNA Of Idea Execution: How Creatives Are Working Today :: Articles What are the core ingredients of great idea executions? How are our workspaces impacting our creative output? And why do we waste almost 40% of our productivity each day? To answer these questions and more, we polled the creative community, crunched the data, and transformed it into a beautiful, poster-size infographic – otherwise known as the 99U’s annual Idea Execution Audit. Sponsored by the Kauffman Foundation, the Idea Execution Audit premiered at our annual 99U Conference in early May. The results present a fascinating window into our particular productivity struggles ichn the year 2012. 1. Everyone is struggling with how to balance others’ demands with being productive in the things that matter most. It’s not surprising then that while creatives are working 9 hours a day on average, only 5.5 of those hours are truly productive. 2. So what are the time-sucks that are eating up 40% of our day? I’d also wager that the trend toward “open” offices is causing some problems. 3. 4.

Blog | Duarte Blog | Page 5 Just a couple more stops until the Death Star. @sean_voegeli Many of our employees live a long way from the office. One of our designers has a particularly hellish trek. Sean Voegeli* is a talented illustrator, avid Instagrammer, and loyal Star Wars fan. First, where can we find your work? What tools do you use? I like Adobe Draw a lot. How has your #creativecommute affected your day? On the way home, it’s a good way to unwind and transition into dad-mode. How do you decide what to draw? Which comes first, illustration or photo? How long does each piece take to make? Why Instagram? Do you have a favorite piece? “All strollers and droids must enter through the gate please.” And this one. Don’t you dare order a hotdog at this Disneyland stand. Last question, who should we be following on Instagram? Even if you can’t draw, you can spend your commute being creative and productive. So we dare you. *Voegeli is pronounced “vaguely” in case you were wondering.

Población Mundial vs Usuarios de Internet Por el 15 de julio de 2007 en: Sin categoría No es una batalla es una iniciativa de AMD llamada 50×15 con la que quieren acercar los ordenadores e Internet al 50% de la población mundial antes del 2015, actualmente esta iniciativa tiene muy lejos el objetivo estamos en un 17%. Esperan mediante dispositivos de bajo coste poder llegar a cumplir el objetivo y ya han tenido contactos con países como Uganda, Sudáfrica, Rusia, la India, Brasil y Estados Unidos La idea es muy buena pero… ¿Es posible? ¿Es posible la iniciativa de AMD? A continuación vamos a ver datos estadísticos sobre el uso de Internet a nivel mundial que nos pueden dar una orientación de la situación actual en las diferentes regiones de nuestro planeta. En tres continentes (Europa, Oceanía y América del Norte) el objetivo está conseguido porque superarán sin problemas el 50% en 2015, el problema está en los dos continentes más poblados del mundo (África y Asia) con unos porcentajes de uso realmente bajos (11% y 4%) (Ver Imagen).

Pinterest Changes Improve Storytelling In a recent video from NBC Nightly News Ben Silbermann, the founder of Pinterest, shared that his childhood bug collection was part of the story that transformed his passion for nature and science into the third most popular site on the web. Ben developed Pinterest as a place for individuals to share their own stories, interests and passions in a digital sense, with the goal of connecting online inspiration with offline action. When it comes to Pinterest, a hobby as unique as bug collecting can be the start of a story that means so much more. Pinterest is grounded in the simplicity of collecting, sharing and discovering images of inspiration and passion. Yet, what I find to be the beauty/addiction of Pinterest are the stories that are discovered between every pin. What we “like, love, live and dream” are the foundation of every story. Changed Layout Vertical Leap One of the most noticeable changes to Pinterest is the new layout of personal profiles. Cover Pins Telling a Story 1. 2. 3.

Why Storytelling Is The Ultimate Weapon In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival. In his book, Tell to Win, Peter Guber joins writers like Annette Simmons and Stephen Denning in evangelizing for the power of story in human affairs generally, and business in particular. Guber argues that humans simply aren’t moved to action by “data dumps,” dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion. Plausible enough. I think it’s a real insight. Until recently we’ve only been able to speculate about story’s persuasive effects. What is going on here? And, in this, there is an important lesson about the molding power of story. This is exactly Guber’s point. Guber tells us that stories can also function as Trojan Horses. Guber’s book is relentlessly optimistic about the power of story to persuade. So there are two big lessons to take from Guber’s book and from the new science of storytelling.

Let everyone be creative Can dissecting a re-imagined MRI scanner help us develop tactics to yield more creative advertising? In most ad agencies there is one department with creative in its name. At best the label reinforces a belief that there are people in the business who are creative and others who aren’t. Next semester I teach Fundamentals of Creative Development in the College of Communication at Boston University. Certainly one could teach this course in way that acknowledged what all those disciplines need to know about creative. Pummeling it back in is probably harder. Insanely Simple, The Obsession That Drives Apples’ Success, by Ken SegallCreative Workshop, by David ShermanThe Creative Process Illustrated, by W. While I’ll have to teach the fundamentals – strategy, concept, execution, production – I’m not interested exclusively in making ads, but also in how to inspire people to think creatively across all the new disciplines. In his talk he shares two stories. As evidence he shares another tale.

The 5 Most Memorable Concepts From Nancy Duarte’s New Book, Resonate When Nancy Duarte announced her second book, a prequel to her wonderful first book, Slideology, I was excited. But when I heard that it was designed to teach about harnessing the power of stories and storytelling in presentations, I was beside myself. I’ve been a fan of many different art forms for as long as I can remember, and I’ve always been particularly drawn to the storytellers, from Billy Joel and Ben Folds, to Tolkien and Spielberg. But despite the large volume of film, music, and literature I’ve consumed in my life, I’ve never really studied the structure of these stories in any great detail. I purchased the book shortly after it came out about four months ago and during those four months I’ve been poring over it, reading and re-reading the especially good bits. But what I realized is that there are several images and concepts from the book that have stuck in my mind even long after reading them. 1. [Image source: Duarte.com] 2. 3. 4. 5.

Related:  Docs Cine i televisióStrategyPresentingStorytelling