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Our 7 Tenets of Future Storyworlds

Our 7 Tenets of Future Storyworlds
At the European Broadcast Union (EBU) TV Summit in Copenhagen last week, Transmedia Storyteller Ltd founder and CEO, Robert Pratten, presented our vision for future storyworlds: PERVASIVE – Available on any device, anywhere and at any time. Blurs real world and fictional world. PERSISTENT – Story evolves even if you’re not engaging with it. Aggregate audience activity and real-world environmental factors shape story development in real time. PARTICIPATORY – Allows audience to interact with story characters, locations, things and each other. The full presentation focused on TV’s role in a much broader non-linear entertainment ecosystem with these seven tenets of future storyworlds applying equally well to any entertainment and news business. Related: