SaaS HR Firm Speeds Past 2.5x Sales Pipeline Growth with Callbox

Building on the success of its cloud-based time attendance management solution, the Client recently rolled out a more internationalized version of its flagship product. As of February 2018, the current platform served 9,500 companies with over 600,000 users, mostly located in Japan. To accelerate its customer acquisition initiatives, the Client sought to expand into several key Southeast Asian countries. The Client’s own research indicated a strong potential for tight product-market fit in the region, placing Southeast Asia as the next major growth driver for the company. By providing an open API that allowed global customers to integrate any payroll system with the Client’s suite of HR software solutions, the company aimed to bring its product portfolio in front of a broader group of potential customers. But first, the company needed help with a key part of their customer acquisition strategy: direct outreach.

https://www.callbox.com.sg/case-studies/saas-hr-firm-sales-pipeline-growth/

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