Callbox Boosts Event Attendance Rates for CRM Market Leader [Case Study] With its reputation as a key mover in the CRM software space, the Client regularly organizes a number of annual conferences and events aimed at customers, vendors, developers, IT professionals, and industry thought leaders throughout various locations around the world. These are typically high-profile events that generate attendance figures that average in the thousands, as well as receive considerable media coverage particularly from the tech press. While many of the Client’s conferences fulfill both branding and PR objectives, there is also a more tangible marketing (and overall business) goal that underlies most of the company’s events: to attract more people into its far-reaching ecosystem. Among the events lined up for 2017 are three sets of conferences scheduled for January, April, and July. The three events’ target audience consists primarily of decision-makers who deal with marketing technology in some way at small- to medium-sized Hong Kong- and Singapore-based companies.
Marketing and Transactional Emails: How to Leverage Both [VIDEO] The inbox is a crowded place. An office employee gets 121 emails each day.Half of incoming mails are spam.Only 38% of emails in the inbox are useful. How do you make your emails rise above the noise? First, here’s what’s inside a typical inbox: It’s clear that to engage recipients, you need the right mix of marketing and transactional emails. While these two types of emails serve different uses, combining both can boost marketing results through: More ways to connect with prospects and customersDeeper insight into prospect’s interest and intentExtra opportunities for conversion Here’s how to integrate marketing and transactional emails: #1 Understand the difference Marketing emails nurture leads, promote offers, and make a sale.Transactional emails are sent to complete a processMarketing emails include: cold emails, newsletters, event invites, promos, etc.Transactional emails include: welcome emails, order confirmations, account updates, etc. Related: 7 Types of Emails Your Business Should Send
SaaS HR Firm Speeds Past 2.5x Sales Pipeline Growth with Callbox Building on the success of its cloud-based time attendance management solution, the Client recently rolled out a more internationalized version of its flagship product. As of February 2018, the current platform served 9,500 companies with over 600,000 users, mostly located in Japan. To accelerate its customer acquisition initiatives, the Client sought to expand into several key Southeast Asian countries. The Client’s own research indicated a strong potential for tight product-market fit in the region, placing Southeast Asia as the next major growth driver for the company. By providing an open API that allowed global customers to integrate any payroll system with the Client’s suite of HR software solutions, the company aimed to bring its product portfolio in front of a broader group of potential customers. But first, the company needed help with a key part of their customer acquisition strategy: direct outreach.
Branding Consultancy Grows in SE Asia with New Prospects and Event Attendees ABOUTThe Client is an NYC-based brand management consulting firm with a global customer base. The company offers brand strategy, research and analytics, brand valuation, corporate identity, brand intelligence, brand engagement, packaging design, and naming services. The Client was founded in 1974 and now ranks among the biggest branding companies in the world. The company has more than 1,500 employees and a network of 35 offices across 26 countries. Its latest reported annual revenues exceeded $185 million. ABOUTThe Client is an NYC-based brand management consulting firm with a global customer base. The Client was founded in 1974 and now ranks among the biggest branding companies in the world.
IT Security Provider Taps into APAC Markets with Callbox Campaign Campaign Type Appointment Setting Target Location Australia and Philippines Target Industries For Australia: Leisure, Gym, Health and Fitness Clubs, Sports Clubs, Membership Organizations For Philippines: BPO and Manufacturing Target Contacts For Australia: Membership Managers, Club Managers, Admin Managers For Philippines: IT Managers, HR, Purchasing, Security Managers The Client The Client is the China office of a U.S. The Challenge The Client is looking to capture a huge part of the growing demand for smart cards and personal identification applications in the APAC region. In line with this, the Client’s strategy calls for targeting organizations that issue cards to employees or members in order to position its solutions as an alternative to legacy systems or other secure identity brands.
Grow Your Email List: Give More Than You Can Take - GetB2B Leads Business is about growing your revenue and determining the best possible strategies to achieve this. While there are numerous ways you can do to maximize profits for lesser the cost, you can always choose to implement an effective lead generation and appointment setting for your enterprise. But that’s obviously what many companies do these days. Still, they have this tendency to focus on generating traffic all the while not knowing what exactly to do with it. One thing’s for sure, managing an effective mailing list can free you from the hassle of promoting content that only qualified leads can respond to. Moreover, you can never go wrong with an email list as numerous companies rely heavily on email marketing to get their brand the exposure it deserves from business prospects. However, to achieve the same level of success in your own email marketing, you need to know a few things about growing your own email list. Optimized fill-up forms Giveaways People love receiving things for free.
Freight Expert Built New Customer Source with Callbox ABM Lead Gen Campaign Campaign Type Lead Generation, Appointment Setting Target Industries Automotive Logistics, Building Materials & Construction, Consumer & Retail, E-Fulfillment, FMCG, Medical Supplies, Mining Supply Target Contacts Air/Sea Division Manager, Trade Compliance Manager, Shipping Officer, Procurement Manager, Supply Chain Manager, Controller, PIC of Imports/Exports The Client The Client is an international and domestic freight forwarding company and third-party (3PL) logistics provider that offers customised solutions across every aspect of the supply chain, including freight forwarding, logistics and customs-related services. The Challenge In its goal to become more competitive in the market, the Client opted to expand its outbound customer acquisition efforts with a more proactive approach, and employed a lead generation and appointment setting campaign to complement their marketing efforts.
Choosing Callbox for Sage Lead Generation Proven to be Wise Decision - Callboxinc.com - B2B Lead Generation Company Campaign Type Appointment Setting, Event Marketing, Call-to-Invite Target Industries Any (excluding legal and IT) Target Contacts CIO, CTO, IT Managers, IT Directors The Client The Client is the IT services arm of its mother company which is one of the largest global accounting and consulting network in Asia and in other 120 countries. The Challenge The rapid growth in number of IT companies and the seemingly similar products and services offered tend to cause confusion among business owners on which IT service provider would best fit to address their IT needs, and the Client was not spared from such. The conventional “WIIFM” (what’s in it for me) would not make any difference at all, the IT expert thought.
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6-Day Lead Management Bootcamp [Free Email Course] - Callbox Take our free email course today! Lead management is a vital part of today’s B2B marketing and sales processes. When done right, it ensures that you engage leads consistently throughout the funnel and helps you maximize conversions at each stage. Our Lead Management Bootcamp is a free, 6-part email course that offers in-depth discussions, practical advice, and hands-on activities to help you create and implement a solid lead management program. Whether you’re a lead management expert or just getting started, this course teaches you all the key concepts and ideas for managing prospects and leads in a multi-touch, multi-channel pipeline: Master lead management in 6 easy steps.
Callbox ABM Lead Generation and Appointment Setting Helped US Financial Consulting Leader The Client The Client is a leading financial consulting provider that’s been in the business for more than three decades. They offer innovative financial products like asset allocation, insurance, employee benefits, tax planning, wealth management and annuities to thousands of businesses worldwide that help address common financial concerns. The Challenge The significant growth in the IT industry has prompted the Client to leverage digitization.