150+ Software/Tech Marketing Stats to Help You Plan for 2018 - Callboxinc.com Looking for solid stats to support your 2018 marketing plan? We’ve got you covered. Having ploughed through the mountain of software/tech marketing data available, we’ve compiled all the essential numbers in this free eBook. This eBook features over 150 data points hand-picked from more than 60 reputable whitepapers, slide-decks, industry reports, and other published materials. Overall StrategyContent MarketingEmail MarketingSocial MediaOrganic and Paid Search Other Channels/Strategies Get the free eBook now and start beefing up your 2018 marketing plan. Case Study: Callbox Passes Diagnostic Test with Flying Colors Campaign Type Lead Generation Target Industries Laboratory and collection sites, Staffing and temporary agencies, Security agencies, Rehabilitation centers, Probation, Occupational health & Behavioral health Target Contacts C-suite, Quality Analyst, Portfolio Manager, COO, CIO, CTO, Physicians, Manager/Director or PICs The Client Incorporated in 2002, The Client is a National O.E.M. and distributor of in-vitro diagnostic products, selling 2 million drug tests annually and growing into one of the largest distributors of rapid on-site drug tests in the United States. The Challenge In line with its primary goal to provide high quality drug testing products with outstanding service at affordable prices, the company sought the assistance of a business solutions partner to be able to reach and capture a chunk of the market shared with competitors. Campaign Type Lead Generation Target Industries Target Contacts The Client The Challenge
Appointment Setting Success for Case Management Software Highflier The Client The Client has more than a decade of experience in providing easy-to-use web-based case management and tracking system to federal, state and local organizations in the USA. Since its inception in 2003, it has steadily grown and became a trusted software for investigative pursuits. The Challenge The case management software expert gained recognition as among the 500 fastest growing startups for 5 straight years which gave them the opportunity to attract more customers. In order to keep up in the competition and prevent possible impact on customer acquisition, customer retention, ROI and a host of other factors, the Client decided to outsource some of its marketing functions.
Giant Software Solutions Provider Improves Lead Capture and Conversion with Callbox Industry Software (CAD, 3D and Product Lifecycle Management (PLM) software solutions) Campaign Type Lead Generation, Appointment Setting, Event Marketing, Call-to-Invite Target Location Singapore, Australia Target Industries Aerospace and Defense, Automotive and Transportation, Construction, Agriculture, Education, Healthcare Target Contacts CIOs, CTOs, IT Directors, IT Managers The Client The Client is a world-leading provider of 3D and Product Lifecycle Management (PLM) software solutions with more than 130,000 customers in 80 countries. The Challenge Prior to engaging Callbox, the Client hired a prominent direct marketing solutions provider to handle its lead generation program. Case Study: Multinational Company Switches to Telemarketing, Lowers Cost Per Lead by 60% Industry Document Management Technology (Managed Print Solutions) Campaign Type Lead Generation, Appointment Setting Target Location Singapore, Thailand, Malaysia Target Industries Manufacturing, Financial, Retail, Insurance Target Contacts CIO, CTO, IT Director, IT Manager The Client The Client is a leading managed print solutions provider offering a wide range of office printers, multifunction devices, copiers, and software solutions to help its clients manage information and workflows efficiently. The Challenge The Client tried various methods to generate sales leads (offline/online advertising, sales promotions, mobile marketing, etc.) but with the amount of manpower, materials, and budget allocation these methods required, the cost per lead was spiraling.
Callbox Lead Generation Powers Up Software Startup Location Singapore, Germany, India, Myanmar Campaign Type Lead Generation, Appointment Setting Target Location Singapore, Australia Target Industries All Industries Target Contacts CEO, Managing Director, CIO, CTO, IT Director/Managers The Client The Client is a software development startup, serving clients from different verticals across the globe, building Web, Mobile, Analytics, The Client is a software development firm, serving clients from different verticals across the globe, providing Web, Mobile, Analytics, Machine Learning, Blockchain, and RPA solutions. The Challenge The Client aims to provide a much progressive range of quality skills and services to fully facilitate end to end solutions for their customers’ different IT needs. And, though the decision to outsource was set, the whole scheme was not completed until they have picked the best lead generation partner who can surely address their needs.
B2B Leads : The Marketing Way: Pro Tip in Lead Scoring: Stop Doing it Wrong Any marketing campaign is effective as long as it generates the right kind of B2B sales leads. Quality is the underlying principle in a lead generation program. And better revenue generation is impossible if your sales pipeline is filled with disinterested leads, entailing a waste of time and money. Hence, an improved lead scoring system should always be considered. Howard Sewell, president of the Spear Marketing Group, has listed the common mistakes that hamper lead scoring effectiveness. No separate scores for behavioral and demographic values. Demographic scores are best thought of as how interested you are in a prospect. Score Inflation When you award points to a prospect for some specific behavior (e.g. visiting a Web page, attending a Webinar), that score shouldn’t last forever. Scoring email opens Email opens are a grossly unreliable measure of email effectiveness. Read the full article here.
Case Study: Callbox Multi-Channel Marketing Program Aced Success for Neuro Testing Company Out of the 4,500 contacts, 3,375 (75%) were validated to have opened, clicked links or visited the Client’s website, and completely profiled: prospects’ names, clinic addresses, active phone numbers, email addresses, social media accounts and SIC codes. The 3,375 were called which produced a total of 45 Hot Transfers and 21 phone appointments – a huge leap of 75% increase in leads from the Client’s previous average of 16 leads. The impressive number of leads and appointments was just a part of the Client’s acknowledged success on the campaign ran by Calbox, the other fraction being that the long periods spent on research and development of the neuro assessment tool did not go to waste with the quality of leads generated by the Callbox team. Furthermore, the seamless Callbox workflow of completely profiling all validated contacts for the Client’s in-house marketing team produced leads they are currently nurturing for future conversion.
Why IT Companies Say List Buying is Bad | ITSalesLeads IT companies put a lot of effort in marketing their products and services for a diverse range of uses. They primarily depend on email and good old fashioned cold-calling to reach out to potential clients. One good reason is that these channels are just too darn effective. Email, for one, secures and maintains conversion rates higher than what social media offers. For IT companies that are all too concerned about acquiring large numbers of sales leads faster, they have two options on the table: They can either go for creating opt-in lists from scratch or buying lists from a service provider. Without a doubt, these companies will go for the first option, which is to generate their own database of names and addresses. So, what makes email lists from a service provider so unappealing? #1. Much of the contacts are just plain bad and may as well hurt your email deliverability, increase bounce rates, and cost you a lot in terms of missed opportunities. #2. #3. #1. #2. #3.
Callbox’s Three-Step Tactic To Success for Marketing Consulting Specialist Industry Marketing and Advertising, Marketing Consulting Location Kuala Lumpur, Malaysia Headquarters Campaign Type Lead Generation, Appointment Setting, Event Marketing, Call-to-Invite Target Location Singapore, Malaysia Target Contacts CIO, CTO, IT Director, IT Manager, IT Professionals The Client The Client is a Marketing Consulting Agency which was founded in Kuala Lumpur, Malaysia in 2002. The Challenge The Client’s successes in the past did not leave them overconfident and content with their achievements but rather drove them to set their sights higher with plans for expansion of their services in the Southeast Asia by providing service to multinational IT and software companies. Big Tech Brand Reaps Rewards from Long-term Partnership with Callbox The Client reviewed proposals sent by Callbox and two other marketing agencies. All three had considerable experience managing companies’ APAC campaigns, but Callbox was able to provide case studies and references showing projects with longer-term commitments. The Client placed a great deal of emphasis on this key differentiator and signed up with Callbox. The project kicked off a few weeks before a company-sponsored event. 1. 2. 3.
Enterprise Messaging Provider Hit High Notes with ABM Lead Generation Location Europe, North America, South America, Asia, Australia, New Zealand Headquarters NSW, Australia Campaign Type Lead Generation, Appointment Setting Target Location Australia - Sydney, North Sydney, Melbourne, Canberra, Brisbane, Perth, Gold Coast Target Industries Finance, Insurance, Real Estate Target Contacts Head of Marketing, Customer Service, Internet Banking for FSI (Banks) Head of IT, Operations Manager, Marketing Manager for Insurance and Investment firms Business Owners for small organizations The Client The Client started as a software consulting firm back in 1994, and after a series of product expansion and telecommunications network partnerships, they have evolved into a global leading Communications Platform as a Service (CPaaS), providing enterprise messaging solutions across industries. The Challenge