How I Became a Bestseller with a Coordinated Marketing Plan. When my first novel, The Fairy Tale Bride, was traditionally published in October of 2000, I had all the usual hopes and dreams of new writers — letters from readers, great reviews, and, of course, becoming a bestselling author.
What I didn’t know at the time was that my dream of bestsellerdom had no chance of coming true because the initial print run from my publisher was simply too small. Even if every copy they printed sold in one week, that still would not have generated enough sales to hit any of the bestseller lists. Publishers can only afford to give bestseller-worthy print runs to the top couple of books they publish in any given month. At the time, I was unaware of what went into being a bestseller besides writing the best book I could. I handled the writing end; the publisher handled the business end. Fast forward 16 years, and I’m now an indie author in charge of writing and publishing my own books. Setting the goal to hit a bestseller list 1. 2. 3. 4. 5. 6. 7. Promoting a Sequel in a Book's Back Matter (With Examples!) The end of a book is some of the most valuable marketing real estate an author or publisher has to promote a sequel.
This is the exact spot where readers are primed to continue the characters’ story. But if the sequel isn’t effectively promoted in a book’s back matter, the reader might not even realize it exists! Authors and publishers use a variety of tactics to promote sequels in their back matter. Some simply list the next title directly under the last line of the last chapter, while others include multiple pages of call-to-actions. Some include images and others include only text. How to Improve Your Description Copy to Sell More Ebooks. Your book description on retailer sites like Amazon is one of the most important ebook marketing elements at your disposal.
Your cover and title will catch potential readers’ attention, but your description is what will make the sale. The strongest part of your description should be the first 150 words. But what can you do to pack a bigger punch into such a small space? At BookBub, we often run split A/B tests to see what blurb copy resonates most with our subscribers. How I Launched My New Release and Sold 20K Copies. This summer I released Earth Alone, the first novel of my newest indie-published science fiction series, Earthrise.
In its first seven weeks, the novel sold over 20,000 copies and received millions of page reads in the Kindle Unlimited library. Before the launch, my goal was to hit Amazon’s military science fiction and space opera bestseller lists. Sign in. Marketing a New Book: 6 Tactics Authors & Publishers Love. When launching a new book, there’s a gamut of marketing activities authors and publishers can use to create buzz and generate sales.
Despite that huge range of tactics, there are a handful of specific marketing activities that we hear authors and publishers buzzing about most. This post reviews those tactics, with examples from authors and publishers. 1. Launch an email marketing campaign Despite the tremendous number of marketing channels and social media sites available today, email is still one of the best ways to reach fans and potential new readers.
The Top Guides to Online Advertising for Marketing Books. Online advertising can be an effective way to reach new readers.
But online ad platforms can seem complex and overwhelming, especially if you’re just getting started. To make the best use of your advertising budget, it’s important to educate yourself on the best practices for each platform. In this post, we compiled the most comprehensive guides we could find on three online advertising platforms that are popular with authors and book marketers: Facebook, Google AdWords, and the new BookBub Ads platform.
We hope these guides help you understand their different use cases and create successful campaigns. First, let’s start with the basics. The Ultimate Guide to Display Advertising. 9 Ways to Market a Book After the New Release Buzz Dies Down. Myth or fact?
The Complete Guide to Optimizing Amazon Covers/Keywords/Categories/Blurbs/Prices. Note: this is information primarily relevant to Amazon.
Other retailers differ in some ways, although good covers & blurbs will be effective everywhere. I've been beginning to A/B test various things on Amazon in regards to covers, keywords, categories, blurbs and prices and I thought I would share my discoveries. Basically, I've focused on these five aspects because they are, as far as I can tell, the only real things we, as authors, have direct control over that can be changed relatively painlessly and without cost (or minimal cost).
The other factors which we can control are the manuscript itself (obviously time-consuming) and paid promotions. Authors on Twitter: 43 Stunning Header Image Examples. Building an online platform often means having a presence on Twitter.
While readers may engage more with certain authors on social networks like Facebook or Instagram, and it’s hard to actually sell books on Twitter, many authors use Twitter to connect directly with readers, other authors, and industry professionals. Using Preorders to Boost New Release Book Sales. Traditional to Hybrid: How to Carry Readers to a New Book.
Top 8 Email Marketing Takeaways from DBW 2016. 9 Free Tools That Can Help Build Buzz for a Book. Book Marketing Trends: From Blog Tours to Mailing Lists.