Marcella Bremer sur Twitter : "Here's our summer issue, #19. Can you relax and reflect on #leadership, #culture and #change? Link TV - ViewChange: Change Makers. Karine Halpern sur Twitter : "#SlowRev for #Progress with #Ethics for #ChangeMakers (I love talking w hashtags)... Hillary for America. To inspire individuals and connect nations to create a kinder world. The Dramatic and Fundamental Change in Marketing and What You Need to Do.
I am not a digital native.
I remember when there was no Internet. I remember when brands used to put out advertisements and assertions that were not necessarily believed but difficult to refute or validate. The Internet and digital communications allowed a shift of control of brand reputation to the consumer and purchasing business. Make no mistake. Brands can no longer make bogus claims. The dramatic and fundamental change is that brands have lost power and control. So let’s examine two new mentalities for successful marketing in our changed world. The first that I want to (re)introduce you to is a term that was popularized by Seth Godin – permission marketing. From my perspective, permission marketing needs to move a gigantic step forward. A transdisciplinary Hackaton in a Think & Do Tank.
Jacqueline E.H. HEERE - Blog. Consumer Activism in the Social Era. In my last piece on Brand Economics, I presented a position on how companies have an opportunity to ‘come clean’ about their operations, and use branding and marketing as means to connect meaningfully with customers, as well as build new markets with them.
Now I’d like to offer up some focus on one of the main drivers of this ‘shift’: consumer activism. What is consumer activism, and what does it actually look like? Well, for starters, if you can accept that people (consumers) do have some control over their commercial behaviors and outcomes, then we’re getting somewhere. Purchasing behaviors themselves are sort of like a tug-of-war between personal ideology, mass messaging, crowd wisdom and the bottom line.
And consumer culture certainly has the ability to put up a good fight against institutions. Changemakers' Week 2014. Pour faire face aux grands enjeux sociaux et environnementaux de demain, Ashoka rassemble les acteurs de changement de France et d’Europe pour redessiner les frontières de l’entrepreneuriat social, inventer de nouveaux modèles et créer un écosytème favorable au développement de solutions à grande échelle.
Programme de l'événement La soirée des « Ashoka Talks », sur le thème du changement social, réunira 7 personnalités européennes qui viendront partager leur vision du monde de demain et changer l’Europe d’aujourd’hui. Cette "journée laboratoire" réunit 500 participants, acteurs de changement (entrepreneurs sociaux, dirigeants de grandes entreprises, medias et personnalités politiques) pour dessiner le futur de l’entrepreneuriat social en France et engager des pionniers dans l’action. HIDDEN MESSAGES IN WATER - Dr. Masaru Emoto Experiment With Meditation At Brahma Kumaris HQ.
Karine Halpern @ Le Drapeau. KHenthusiasm : A new life in 2014 starts right... Hans Rosling's Yardstick of Wealth - Don't Panic - The Truth About Population - BBC Two. Where startup Connect, Collaborate and Hack to success. Transmedia Alliance NEXT STEPS. Karine H.
Communications Specialist - Social Media Manager - Transmedia Strategist & Consultant - Writer Hello transmedians, We are now forming the Board of Advisors and we are delighted to have on board great experts from around the world. Most recently to accept to join us is French designer, transmedia pionner, artist and producer Eric Viennot > We are about to close registrations for co-founders, launch our blog, and start a private emailing list in Open Source to follow the goals of the community according to the survey we did last summer.
Please contact Boosters@TransmediaReady.com or Info@Transmediaalliance.org for internal aspects or feel free to comment here. Transmedia Ready & Studies - The Creativity Boosters Agency. Living Worlds - Walt Disney Imagineering Research and Development, Inc. SxSWTransmedia, 11th March 2012. The cover of my book "The Semantic Sphere" (in english) Photos. Nollywood.com - African & Nollywood Movie Trailers. StoryWorld Conference. Integrating Owned Media, Earned Media, and Paid Media. If you have read my postings, even a couple, you are likely to know that I have really been pushing for integrated marketing.
I talked about the need for a strategic balance of traditional marketing with new media. One area of great significance is the balance and planning of owned media, earned media, and paid media. There certainly are other areas, but let’s start by looking at these. Here is how Forrester defines these media types … So now that we have the basic definitions down, let’s talk about how these should work in an integrated fashion. It was presented by Karen Untereker, Senior Digital Strategist at Ogilvy Digital Influence, as part of her presentation on a Ford social media case. TEDx Transmedia 2011 – September 30, 2011 – MAXXI Musem Rome (IT) FreeCulture.org – Students for Free Culture.
Sacatar foundation brazil. DoYouBuzz : le CV en ligne nouvelle génération - CV gratuit. Welcome to New World Library. Untitled. Available languages: 24 Hour Live and pre-recorded Programming The UN Web TV Channel is available 24 hours a day with selected live programming of United Nations meetings and events as well as with pre-recorded video features and documentaries on various global issues.
Never Again: An Interview with Adama Dieng, Special Adviser on Prevention of Genocide Ban Ki-moon, High-level meeting of the Global Partnership for effective development cooperation The situation in Syria - Gérard Araud (France), David M. 11th meeting - Special high-level meeting with the World Bank, the International Monetary Fund, the World Trade Organization and the United Nations Conference on Trade and Development Daily Press Briefing: SG travels, Ukraine, South Sudan, South Sudan/UNHCR, Mali, India, Press conferences today. Science Commons " Partners. Addgene Addgene is a non-profit organization dedicated to promoting sharing of plasmid constructs described in published literature.
BioMedCentral BioMed Central is an independent publishing house committed to providing immediate free access to peer-reviewed biomedical research. CAMBIA is a not-for-profit plant biotechnology research center, founded in 1992 by Richard Jefferson. CAMBIA is also the developer of the “Patent Lens.” United Nations Multimedia.