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by Corey Creed on Nov 24, 2010 Still working on your social media policy? Not sure where to start? What should it include? In previous posts, I helped explain the difference between a social media policy or plan . I also detailed 5 principles to keep in mind regarding a social media policy .
A Template To Help Start Your Social Media Policy
(page 2 of 2) When a company launches a product and wants to know where customers are finding fault, it needs to combine the conversations occurring in social media with the conversations occurring in its call centers and stores. Accenture's research has found that consumers buying pricey tech goods like mobile phones and TVs tend to perform lots of research online before setting foot in a store. Retailers who want their employees to know more than their customers might provide their staff with a daily or weekly summary of the latest product information synthesized from Internet buzz and call-center conversations. • Develop a "social customer management" strategy that includes technical and business process components designed to engage customers in conversations on the Web. • Automate as much interaction with customers as possible, so call-center workers can put the best approaches to work repeatedly.
Defeating the Dark Side of Social Networking - BusinessWeek
This Sample Social Media Policy is the result of over two-years of research, extensive interviews with stakeholders from multiple corporate and government agencies and more than a decade of experience serving clients as a strategic communications consultant, with a specialty in online communications, web design, search engine optimization and, since its advent, social media. On Jan. 25, 2012, the US National Labor Relations Board issued their second social media report , offering further clarification over an earlier compilation of cases it released August 18, 2011, available as a PDF . This revised social media policy template takes into account the NLRB's guidance to human resource professionals for the lawful development of social media policies for employees. Social media policies are not one size fits all.
Presentations / Eric Schwartzman
a shel of my former self
{categories limit="1"} One of the participants in an internal social media workshop I taught in Chicago last week raised an interesting question. He worked in employee communications for a nationally-recognized auto service brand and wondered about the use of internal social media among franchisees. It’s not unusual for franchise operations to set up extranets that let them establish communication with franchise owners.
PolicyTool - Policy for the Masses
PolicyTool Terms of Use PLEASE READ ALL THE TERMS AND CONDITIONS OF THIS AGREEMENT CAREFULLY. BY CLICKING "I Agree", AND/OR BY USING THIS TOOL, YOU AGREE TO BE BOUND BY THE TERMS AND CONDITIONS OF THIS AGREEMENT, EVEN IF YOU HAVE NOT READ THEM. IT IS IMPORTANT TO READ THIS ENTIRE AGREEMENT.
" » Thornley Fallis’ new Online Communications Policy" from Pro PR
Simple works For the past four years, Thornley Fallis has had a simple, two sentence online communications policy: “Be smart. Cause no harm to any person.” This simple policy has served us well. We had only a few bumps – and we learned from each one. This policy worked because we have many people who are active in social media and they are steeped in the blogging culture.
A Ridiculous(good) list of Social Media Policies - marcmeyer's posterous
Thanks to socialmediagovernance.com here is a pretty solid list of links to social media policies. You can pretty much craft your own policy just based on the content of the site that best fits your company. Or, if you just need a better understanding of where companies fall in regards to certain social media activities, look no further.
a shel of my former self: Comments
It was around 11 p.m. when I arrived at the Delta Hotel in Regina, Saskatchewan . It had been a long day: a full-day workshop in Saskatoon followed by the trip to Regina. By car, it’s only about a 2-1/2-hour drive. But I was flying Air Canada, which required a connection in Calgary, so I was tired and a bit cranky when I got to the hotel.
Five Reasons Why Your Company Doesn’t Need a Social Media Policy
W hen I started blogging, Thomas Nelson was a public company. Our stock was traded on the New York Stock Exchange (Symbol: TNM). When I announced to the lawyers what I was going to do, they got very nervous.Source: Shutterstock In Social Media, we indeed cast digital shadows . We are what we tweet and in the era of equalized influence and democratized digital content distribution, our reputation does in fact precede us. The very tools we use to satisfy our quiet flirtations with vanity as we channel our inner micro celebrity are in actuality the same platforms that can also unravel the fabric of our stature.
NSFW: When Social Networks are Blocked for Your Own Good | Brian Solis - PR 2.0
Foreword: August 2011 – I noticed that this post from August 2009 concerning Twitter strategies continues to attract about 100 hits a week and decided to review it. Times change. The examples cited refer to the ‘old style’ Twitter format, and the presentation of both of the accounts I feature ( Novartis and Boehinger ) have changed somewhat. However, rather than update the examples, I thought I’d leave them as they were in order to allow us to reflect upon what has and has not altered in the intervening years.