Celebrity. A Template To Help Start Your Social Media Policy. By Corey Creed on Nov 24, 2010 Still working on your social media policy? Not sure where to start? What should it include? In previous posts, I helped explain the difference between a social media policy or plan. I also detailed 5 principles to keep in mind regarding a social media policy.
But now it’s time to actually write one. Below is a sample social media policy. NOTE: Neither myself nor Social Fresh is to be held accountable for the wording and content of the below sample. Sample Social Media Policy 1. The same principles and guidelines that apply to employees in general, apply to activities online. 2. Be helpful and supportive, even while not at work.Be respectful to your employers, coworkers, and even competitors. 3. 4. Please be smart about protecting yourself and your privacy online.Your online presence reflects the company. 5. Please leave your comments and questions below. Company Social Media Policies Challenged. November 12th, 2010 · 1 Comment If your company’s social media policy forbids employees from discussing work or the company on social media sites, it was most likely just overturned by the National Labor Relations Board.
Background story by the New York Times The National Labor Relations Board regulates unions and employees who may be able to join a union. Unfortunately that does not apply to anyone with “Manager”, or “Supervisor” in their title, which excludes a great many knowledge workers such as “Community Manger”. NLRB believes that companies don’t have the right to tell employees that they can’t talk about the place where they work in social media. The NLRB ruled this week that an employee of an ambulance company who disparaged her boss on Facebook was wrongfully terminated. This ruling is fairly narrow, but is mainly against the ambulance company because their employee guidelines forbid discussing the company “in any way” on social media sites.
Tags: Reasons For Net Marketing. Defeating the Dark Side of Social Networking. Presentations / Eric Schwartzman. This Sample Social Media Policy is the result of over two-years of research, extensive interviews with stakeholders from multiple corporate and government agencies and more than a decade of experience serving clients as a strategic communications consultant, with a specialty in online communications, web design, search engine optimization and, since its advent, social media.
On Jan. 25, 2012, the US National Labor Relations Board issued their second social media report, offering further clarification over an earlier compilation of cases it released August 18, 2011, available as a PDF. This revised social media policy template takes into account the NLRB's guidance to human resource professionals for the lawful development of social media policies for employees. Social media policies are not one size fits all. Whether or not a The same principles and guidelines that apply to the activities of 1. 2. 3. 4. 5. 6. 7. 8. 9. 11. 12. A shel of my former self. PolicyTool - Policy for the Masses. " » Thornley Fallis’ new Online Communications Policy" from Pro PR.
Simple works For the past four years, Thornley Fallis has had a simple, two sentence online communications policy: “Be smart. Cause no harm to any person.” This simple policy has served us well. We had only a few bumps – and we learned from each one. This policy worked because we have many people who are active in social media and they are steeped in the blogging culture. They understand the importance of transparency, authenticity and generosity. They also understand the power of search and the permanence of what we put on the Web. New people. A few months ago, we updated the Thornley Fallis and 76design Websites. I soon realized that our employees are generating much more social media traffic than I had been aware of. So, it’s time to take a second look at our online communications policy to be sure that it provides basic guidance for new employees and others new to social media and our perspective on its culture. Under the hood What do you think of it?
You’re always one of us Guidelines. A Ridiculous(good) list of Social Media Policies - marcmeyer's posterous. A shel of my former self: Comments. Five Reasons Why Your Company Doesn’t Need a Social Media Policy. When I started blogging, Thomas Nelson was a public company. Our stock was traded on the New York Stock Exchange (Symbol: TNM). When I announced to the lawyers what I was going to do, they got very nervous. They were afraid I might say something that would get us in trouble with the Securities and Exchange Commission. When I told them that I also wanted to encourage our employees to blog, they about had a heart attack. Photo courtesy of ©iStockphoto.com/ As a compromise, I agreed to let them write a set of “Corporate Blogging Guidelines.” I sat down with them and said, “Guys, I think you have missed the point.
A few days later they came back with another draft. Amazingly, in the six years since that time, we have never had a single problem with one of our employees blogging about something inappropriate. However, we now find the experts (i.e., social media consultants and lawyers) saying, “Businesses Need to Formalize Their Social Media Policies.” So what? Your people can be trusted. NSFW: When Social Networks are Blocked for Your Own Good | Brian Solis - PR 2.0. InShare0 Source: Shutterstock In Social Media, we indeed cast digital shadows.
We are what we tweet and in the era of equalized influence and democratized digital content distribution, our reputation does in fact precede us. The very tools we use to satisfy our quiet flirtations with vanity as we channel our inner micro celebrity are in actuality the same platforms that can also unravel the fabric of our stature. Why does Social Media seem to lower our guard? Source: Mashable Social Media is among the most pervasive and prominent technologies to enter the workplace from the outside-in, whereas innovation and modernization typically transpires from the top-down. While the champions debate internally as to who owns social media, ask yourself who owns email within your organization today – the most prominent social network of them all. The responses: Robert Half Technology offers the following tips for protecting your professional reputation when using social networking sites: - Use caution.
Online Database of Social Media Policies. The anatomy of Twitter: an 8 point strategic guide. Foreword: August 2011 – I noticed that this post from August 2009 concerning Twitter strategies continues to attract about 100 hits a week and decided to review it. Times change. The examples cited refer to the ‘old style’ Twitter format, and the presentation of both of the accounts I feature (Novartis and Boehinger) have changed somewhat.
However, rather than update the examples, I thought I’d leave them as they were in order to allow us to reflect upon what has and has not altered in the intervening years. Your comments on the matter, as always, are most welcome. I was inspired to compose this post having reviewed the stunning Pharma Twitterama, Shwen Gwee‘s comprehensive introduction to the effective tactical use of everybody’s favourite status updating platform, and a recent post about how to manage Twitter by Chris Brogan.
Think of them as the keys to the car. However: do you know how to drive? As AstraZeneca demonstrated last week, just turning up doesn’t cut it. 1. Why? 2. 3. 4. 5. Twitter Tips: How to Write a Twitter Policy for Your Employees - CIO.com - Business Technology Leadership. CIO — As Twitter's popularity grows, it has forced many organizations to set guidelines for what types of information their employees can share on the service.
But in trying to construct a policy, many companies grapple with how to balance the transparency social networking tools enable with the need to safeguard company information. Twitter, like most social networks, blurs the line between workers' personal and professional lives. On one hand, a Twitter account could reflect someone's life with family and friends. On the other hand, it could communicate experiences at work — or, more likely, it conveys a bit of both. Some people try to manage multiple accounts, but few have the time. Plus, if people change companies, multiple accounts are bad for continuity and maintaining followers. Consequently, employees in this middleground on Twitter are uneasy. "Some people make the argument: If companies aren't screening phone conversations, why would they worry about Twitter so much?
" 1. 2. 3. How to Train New Employees in Social Media : Technology : Idea Hub. A Twitter Code of Conduct. By Douglas MacMillan During a recent tour of interactive ad agency Tocquigny's Austin (Tex.) headquarters, Chief Executive Yvonne Tocquigny was confronted by her guest, an executive from a large energy company who was a potential client. The visitor had recently learned that Tocquigny was wooing one of his company's competitors—by seeing a message that one of Tocquigny's employees had posted to Twitter "It took me by surprise," says Tocquigny.
"I realized that we needed to be more cautious about what we throw out there in to the universe. " Twitter can be a great business tool. But as use of the Web site for 140-character messages spreads to workplaces around the world, companies are also discovering the risks. Now, instead of just worrying about a dubious blog post or an embarrassing photo of the boss being posted to Facebook, employers have to contend with staffers shooting off frequent blasts of personal insight into a public and traceable sphere. Room for Interpretation. Social Media Guidelines.