Hompage takeovers
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Braquo: The YouTube Takeover Experience | Digital Buzz Blog
(#update – the vimeo video is not working, so I’ve switched to the MSN video) We’ve been seeing some innovative rich media campaigns on YouTube over the last 12 months, including this new one for Braquo, a new crime TV series in France where they take over the entire page, bringing as many elements as possible into frame and disrupting them to create a level of engagement.
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NY Times Takeover: Apple Switcher Cams | Digital Buzz Blog
Apple’s Mac vs Pc campaign is getting a free re-invented with the release of windows 7 providing the creative teams a mass of new ammunition to play off.