Social Media and Useful Tools and Apps. It’s important to note that social media platforms are quite different in their goals and features.
This infographic from the 2013 Social Media Strategies Summit breaks down the categories nicely. When planning a company social strategy, the sheer number of available tools for social media management can be overwhelming. We’ve compiled 25 great tools to get you and your team started, categorized into 5 types of tools: Social Listening, Social Conversation, Social Marketing, Social Analytics and Social Influencer. It’s great to see our sponsor, Meltwater Buzz, topping the list of Social Listening platforms – we’re getting amazing results from the tool! © 2013 DK New Media. Connect: Authored by: Douglas Karr Author of Corporate Blogging for Dummies, Founder and Chief Blogger of The Marketing Technology Blog, and CEO of DK New Media See complete profile. Business and marketing expertise for the building industry. 3 Tips to Grow A Business with Content Marketing. Great marketing attracts the attention of buyers, and then hopefully engages them with your business in meaningful ways.
While this is possible with traditional advertising, it is more readily done with content marketing. In many ways, content marketing accomplishes what has traditionally been the responsibility of the sales team: Educating buyers about the company’s products and services and how they can help them. These days, buyers are usually quite knowledgeable about your products and how they stack up against the competition, thanks to social media commentary and other information on the web. If that information is your marketing content, it will encourage buyers to know, like, and ultimately trust your business, even before you are aware of the digital relationship you have with them.
Design your content marketing strategy to leverage that possibility. The Social Marketing Process ©Jeff Korhan #1 – Business Knowledge is Attractive #2 – Helpful Engagement is Likeable. Twitter: How to archive event hashtags and create an interactive visualization of the conversation MASHe. The use of Twitter to collecting tweets around an event hashtag allowing participants to share and contribute continues to grow and has even become part of mass media events, various TV shows now having and publicising their own tag.
This resource is often lost in time, only tiny snippets being captured in blog posts or summaries using tools like Storify, which often loose the richness of individual conversations between participants. It doesn’t have to be this way. Using a combination of Google Spreadsheets as a data source and a simple web interface to add interactivity it’s possible to let users explorer your entire event hashtag and replay any of conversations.
View example conversation replay Try out a LIVE version Update: If you are still struggling to understand the concept Radical Punch have done a overview of this tool Here's how to archive event hashtags and create an interactive visualization of the conversation (written instructions below): Capturing the tweets. 10 Awesome Twitter Analytics and Visualization Tools. Recently Twitter rolled out their native analytics platform for all users and now you can get some quality data about your tweets directly from Twitter.
After researching over a thousand Twitter Tools for the Twitter Tools Book I came across many Twitter analytics and visualization tools. These Twitter tools were designed to add value by presenting a different way to visualize or analyze your tweets, the people in your network, and the tweets from the people in your network. 30 Tweet Ideas: Part 2 of the Twitter Series for Property Managers. Posted on 22.
Dec, 2011 by Charity Hisle in Marketing Twitter is one of the most difficult social networks to explain and to learn for property management professionals. Often I hear questions like, “What do we say?” Or “Who are we talking to?” Let’s try to clear up the confusion today! What do I Tweet About? Ideas for Using Pinterest for Property Management. Kicking Flickr to the curb and jumping on the Pinterest bandwagon is all the rage right now!
But why? How can we use Pinterest to market our businesses and properties online? Let’s start with the basics of Pinterest Pinterest has grown from 1.2 million users in August to over 4 million users in December of 2011! When you “pin” something it shares the image and link to the original location online. Weidner has 23 boards and 406 pins - from generic to hyper-local Why is Pinterest so GREAT? Pinterest automatically links back to the page of the original piece of content. How do we get started using Pinterest?
Here are a few interesting multifamily accounts to follow: Carly White from BakeExtraCookies.comMichelle Fording from Atlantic|Pacific CompaniesLisa Trosien, the Apartment ExpertEnVision Apartments are just getting startedWeidner Apartment Homes has a ton of fantastic boards to follow.. and don’t forget to follow us on Pinterest! Property Management News, Articles and Resources. How to Build the Commodities of Identity and Trust in Social Media. 5 Ways Property Managers Can Build Their Facebook Audience. "Facebook for Property Management" - "Social Media Tips" RENT SODA: Business & Marketing Consulting to the Apartment Industry.