HOW TO: Make Your QR Codes More Beautiful. Hamilton Chan is CEO and founder of Paperlinks.
With the free Paperlinks iPhone app, featured previously by Apple as the #1 New & Noteworthy app, consumers can scan and view QR code content with a native app experience. Paperlinks also provides a powerful platform for generating QR codes, hosting content and tracking their performance. The QR code: A thing of beauty or an eyesore? The magical barcodes that can be scanned by a smartphone to launch an offline-to-online experience are often criticized for their black and white checkerbox appearance. Those who doubt that QR codes will go mainstream are quick to point out that the look of QR codes will deter marketers and advertisers from using them.
Fortunately, QR codes are malleable and can be redesigned in truly extraordinary ways, while still maintaining their scanability. 1. The easiest way to add branding power to your code is to add color to it. 2. One of the QR code’s greatest aesthetic flaws is its numerous hard edges. 3. 4. 5 Steps to a Successful QR Code Marketing Campaign. Are you wondering how to use QR codes to enhance your marketing?
Keep reading to learn some tips for implementing 5 essential steps. 3 Best Practices for Generating Reliable QR Codes. 15 Beautiful and Creative QR Codes [PICS] Web Analytics Inc. - Using QR codes and Google Analytics to track mobile devices. Google Analytics also has a great feature that allows for us to measure the impact of marketing and promotional efforts.
This includes email campaigns, partner banner ads, Google Adwords, and social media, and we now have a great opportunity to blend out offline campaigns with our online measurement. This opportunity is specifically tailored to mobile device users, and it is called “QR codes” – or the funny looking square barcodes that are increasingly common. To run part of your campaign using QR codes to target mobile device owners.
Follow these basic steps: Figure out the URL of the landing page on your Website that you would like to send your mobile visitors to once they respond to your “ad” and use your QR code. There is a lot of potential to tie real time advertisements on public screens (or TV in general), to promotional campaigns. This entry was posted in Technology, Blog, Web Analytics and tagged Google Analytics, marketing, mobile, mobile internet, QR codes, web analytics. QR Code Generator? The Best QR Code Generators. There are quite a few QR Code generators online.
Some of them like Barcode Maker simply cosmeticize the Google Chart API while others like ZXing have full MECARD encoding. Here are the best examples: QR Code and 2D Code Generator Kerem Erkan has produced an excellent QR Code, Micro QR Code, Datamatrix and Aztec Code generator with many interesting features including URL shortening. Esponce Configure size, version, error correction etc., and save as PNG, TIFF, JPEG, GIF, XAML, SVG, EPS or all in a ZIP file. Online Barcode Generator Generates QR Codes and almost all other known barcode types, error correction and EPS download available. Jason Delport’s Create QR Code User interface for the Google Chart API with 500px x 500px maximum size.
BeQRious 50px x 50px images can be inserted in the code and output can be saved as gif or pdf. QR Code and 2D Code Generator. This page is an online two dimensional code generator which is written in PHP.
It can generate QR Code, Data Matrix, Aztec Code and Micro QR Code for the time being. Because QR Code is much more popular than the other code formats, it is separately named in the page title. If you need more information on two dimensional bar code systems, I strongly suggest that you take a look at Roger Smolski‘s comprehensive blog on QR Code and two dimensional bar codes. Using the form on this page, you can create two dimensional code images that trigger various actions on the scanner device. Don’t forget to install Qrafter or Qrafter Pro (why two versions?) Please be sure to read the Notes and FAQ sections below before requesting help in the comments if you encounter any problems with code generation (Especially for Micro QR Codes or backslash characters you may encounter on some codes!).
This page is very popular and because of that, it gets an incredible amount of comment spam. Notes: How PR pros can optimize QR codes. Marketing and advertising pros have taken the lead in incorporating QR codes into mobile campaigns; however, these 3-D bar codes can be part of a PR pro’s arsenal as well.
For example, QR codes can help generate additional likes, followers, and impressions by bridging the gap between the physical and digital worlds. Here is some advice to help PR incorporate and maximize QR codes: Choose your platform carefully. Not all QR code generators are created equal, so make sure you find the one that’s best suited for your needs.
Certain platforms offer free features, such as colored codes, analytics, and instant notifications; others focus on code generation. Incorporate calls to action. Encourage social engagement. Keep it simple. If you’ve implemented a successful QR code campaign, what other advice would you offer to ensure its success?