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Fresh From Its $54M Raise, Infusionsoft Acquires GroSocial, The “Buddy Media For SMBs,” To Expand Into Social Marketing Up until recently, as far as sales and marketing platforms go, Infusionsoft has been a fairly well-kept secret. Yet, two weeks ago, the company landed $54 million in series C financing from Goldman Sachs, bringing its total funding to $71 million. With this new infusion of capital, the makers of a growing, SaaS sales and marketing automation platform for small businesses are now on track for a potential IPO in the next few years. In his interview with Alex Williams, Infusionsoft CEO Clate Mask said that the team is building “a big, independent company that we hope will be around for decades to come … we want to be the Intuit for the sales and marketing business of a company.” Today, it’s also become clear that, as a part of that mission, Infusionsoft has been on the hunt for potential acquisitions that will help it meet the growing demand for effective, easy-to-use social media marketing software. Fresh From Its $54M Raise, Infusionsoft Acquires GroSocial, The “Buddy Media For SMBs,” To Expand Into Social Marketing
Why The Freemium Model Doesn't Work Dmitri Leonov is the VP of Growth at Sanebox, a company that lets users spend less time in their inbox by filtering out and summarizing unimportant emails. Follow him @dmitri. It's common for people to spend $5 on a vanilla latte but to agonize over paying $5 a month for a web service. Why The Freemium Model Doesn't Work
Editor’s note: This is a guest post by Neil Patel, co-founder of KISSmetrics and blogger at QuickSprout.com. You may have seen it by now…Google’s concept video about its new Project Glass. These glasses will do what your smart phone will do only without having to hold anything…you actually see your options at the side of your view. You can get directions, send and receive texts, make calls, schedule tasks and even share your view with another person. It’s a really exciting idea…especially if you love technology. But the actual product is easily years out from becoming a reality. Marketing Lessons Startups Need to Learn from Google’s Project Glass Concept Video Marketing Lessons Startups Need to Learn from Google’s Project Glass Concept Video
Editor’s note: Scott Brave is the CTO and co-founder, Baynote. We’ve all watched from the sidelines as companies have come out in a burst of glory, and then, two years later, spent their venture capital, lost their user base, and failed to monetize. This begs the question – what are the factors that drive a company’s survival, differentiate it, and ultimately make it a winner? Personalization Is Not A Feature Personalization Is Not A Feature
Gamification

How Klout Found Success by Focusing on Users How Klout Found Success by Focusing on Users This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. There’s no set formula for startup success. Some companies focus on design, mastering industry research or one-upping competitors to make it to the top. In the case of Internet startup Klout, though, the focus is on users. From day one, Klout Founder and CEO Joe Fernandez’s goal has been to “help people understand their influence and to [help them] leverage that influence.”

4 Tips to Keep Your Website Ahead of the Curve

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Sure, having a website for your business serves a practical need: to draw net-surfing users to your product or service. However, it’s also much more than slapping on a run of the mill two-column template and calling it a day. 4 Tips to Keep Your Website Ahead of the Curve
Why Companies Need to Iterate Based on User Feedback Ryan Martens is the founder and CTO of Rally Software, which provides agile application lifecycle management solutions and services to software developers. Rally is Ryan's fourth software startup. Follow him on Twitter @RallyOn. Why Companies Need to Iterate Based on User Feedback
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Les EPN (espaces publics numériques) sont souvent amenés à sensibiliser les associations et les TPE-PME sur leur présence en ligne dans un environnement professionnel sur le Web de plus en plus complexe. L’agence Axiz eBusiness, sise à Brie-Comte-Robert (Seine-et-Marne) propose des dossiers thématiques gratuits sous la forme de 10 fiches pratiques en pdf permettant de mettre en place une stratégie de présence en ligne en se posant les questions essentielles sur des points à ne pas négliger, complétées par des ressources en ligne ainsi que des présentations proposées sur un espace Slideshare. 10 fiches pratiques de stratégie de présence en ligne 10 outils et conseils pour ne rien oublier d’essentiel lors de la conception d’un site web

10 fiches pratiques de stratégie de présence en ligne

10 fiches pratiques de stratégie de présence en ligne
How to Design the Best Navigation Bar for Your Website Daniel Alves is the design director for the small business web design division at the digital marketing and web design company 352 Media Group. The navigation bar is the most important design element on a website. Not only does it guide your users to pages beyond the homepage, but it’s also the singular tool to give users a sense of orientation.

How to Design the Best Navigation Bar for Your Website

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Social media Marketing

Wahooly, l'influence récompensée, un modèle à développer ? Wahooly est une plate-forme qui met en contact des startups désireuses d’améliorer leur visibilité, d’attirer des premiers utilisateurs et particuliers prêts à utiliser leur capital d’influence sur un réseau à des fins pécuniaires. Article rédigé par François Briod, observateur des enjeux de l’éducation sur internet, co-fondateur d’une ONG qui soutient un village au Cameroun et rédacteur sur Post-Wit. Ce n’est pas par hasard si, c’est en me baladant sur Klout, le « site de référence » en terme d’influence sur les réseaux sociaux, que je suis tombé sur le nouveau projet de Wahooly. Grâce au système de “récompense” (perks) en fonction de son score klout, j’ai bénéficié d’une invitation bêta pour ce concept novateur, révélateur mais pas si prometteur. Wahooly est une plate-forme qui met en contact des startups désireuses d’améliorer leur visibilité, d’attirer des premiers utilisateurs et particuliers prêts à utiliser leur capital d’influence sur un réseau à des fins pécuniaires. Wahooly, l'influence récompensée, un modèle à développer ?
Étude réalisée par Webmarketing123, auprès de plus de 500 sociétés de marketing, dont l’on voit ici la répartition entre B2B (66,9%) et B2C (33,1%), avec plus d’une sur cinq de ces sociétés, toutes basées aux États-Unis, dépassant quand même les mille employés ! La chose donne donc une certaine valeur à l’étude, qui porte essentiellement sur Étude réalisée par Webmarketing123, auprès de plus de 500 sociétés de marketing, dont l’on voit ici la répartition entre B2B (66,9%) et B2C (33,1%), avec plus d’une sur cinq de ces sociétés, toutes basées aux États-Unis, dépassant quand même les mille employés ! La chose donne donc une certaine valeur à l’étude, qui porte essentiellement sur l’utilisation et l’impact des techniques d’optimisation pour les moteurs de recherches (SEO), de publicité payante (PPC) et de marketing des médias sociaux.

Le marketing numérique en 2011

Brand essence, however, is felt.” These are the words that begin the fourth section in chapter 14 of Brian Solis’ new book, The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution. Solis, a new media thought leader and author, describes brand essence as something that exists in our hearts—a thought or a feeling, versus a logo or trademark. 9 Criteria for Establishing Your Business' Brand Essence
Referral marketing Referral marketing is a method of promoting products or services to new customers through referrals, usually word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies. Overview[edit] Referral marketing is a structured and systematic process to maximize word of mouth potential. Referral marketing does this by encouraging, informing, promoting and rewarding customers and contacts to think and talk as much as possible about their supplier, their company, product and service and the value and benefit the supplier brings to them and people they know. Referral marketing takes word of mouth from the spontaneous situation to one where maximum referrals are generated.

Internet Marketing Blog | HubSpot

Why Marketing Is So Hard Marketing is hard. But the problem is that too many people think it isn’t. Especially with all the new, “magic bullet” technologies out there that pretty much do everything for you.
Answers that Marketers Need Our research helps marketers answer three essential questions: how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them. Empowered with this intelligence, our customers confidently make decisions about strategies, tactics and budgets. Research Topics »Why eMarketer » The Fastest Path to Insight Marketing in a digital world means you don’t have time to wait for answers.

Market research & statistics: Internet marketing, advertising & demographics