E-mailing. Fresh From Its $54M Raise, Infusionsoft Acquires GroSocial, The “Buddy Media For SMBs,” To Expand Into Social Marketing. Up until recently, as far as sales and marketing platforms go, Infusionsoft has been a fairly well-kept secret.
Yet, two weeks ago, the company landed $54 million in series C financing from Goldman Sachs, bringing its total funding to $71 million. With this new infusion of capital, the makers of a growing, SaaS sales and marketing automation platform for small businesses are now on track for a potential IPO in the next few years. In his interview with Alex Williams, Infusionsoft CEO Clate Mask said that the team is building “a big, independent company that we hope will be around for decades to come … we want to be the Intuit for the sales and marketing business of a company.” Today, it’s also become clear that, as a part of that mission, Infusionsoft has been on the hunt for potential acquisitions that will help it meet the growing demand for effective, easy-to-use social media marketing software. Why The Freemium Model Doesn't Work.
Dmitri Leonov is the VP of Growth at Sanebox, a company that lets users spend less time in their inbox by filtering out and summarizing unimportant emails.
Follow him @dmitri. It's common for people to spend $5 on a vanilla latte but to agonize over paying $5 a month for a web service. Marketing Lessons Startups Need to Learn from Google’s Project Glass Concept Video. Editor’s note: This is a guest post by Neil Patel, co-founder of KISSmetrics and blogger at QuickSprout.com.
You may have seen it by now…Google’s concept video about its new Project Glass. These glasses will do what your smart phone will do only without having to hold anything…you actually see your options at the side of your view. You can get directions, send and receive texts, make calls, schedule tasks and even share your view with another person. It’s a really exciting idea…especially if you love technology. But the actual product is easily years out from becoming a reality.
Personalization Is Not A Feature. Editor’s note: Scott Brave is the CTO and co-founder, Baynote.
We’ve all watched from the sidelines as companies have come out in a burst of glory, and then, two years later, spent their venture capital, lost their user base, and failed to monetize. This begs the question – what are the factors that drive a company’s survival, differentiate it, and ultimately make it a winner?
How Klout Found Success by Focusing on Users. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. There’s no set formula for startup success. Some companies focus on design, mastering industry research or one-upping competitors to make it to the top. In the case of Internet startup Klout, though, the focus is on users. From day one, Klout Founder and CEO Joe Fernandez’s goal has been to “help people understand their influence and to [help them] leverage that influence.” 4 Tips to Keep Your Website Ahead of the Curve. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Sure, having a website for your business serves a practical need: to draw net-surfing users to your product or service. However, it’s also much more than slapping on a run of the mill two-column template and calling it a day. Why Companies Need to Iterate Based on User Feedback. Ryan Martens is the founder and CTO of Rally Software, which provides agile application lifecycle management solutions and services to software developers.
Rally is Ryan's fourth software startup. Follow him on Twitter @RallyOn. Person detail view by KISSmetrics - Measure website retention & engagement.
Affiliation. Google analytics. 10 fiches pratiques de stratégie de présence en ligne. How to Design the Best Navigation Bar for Your Website. Daniel Alves is the design director for the small business web design division at the digital marketing and web design company 352 Media Group.
The navigation bar is the most important design element on a website. Not only does it guide your users to pages beyond the homepage, but it’s also the singular tool to give users a sense of orientation.
Social media Marketing. Wahooly, l'influence récompensée, un modèle à développer ? Le marketing numérique en 2011. Www.webmarketing123.com/wordpress/wp-content/uploads/2011/10/Webmarketing123_Digital-Marketing-Report_2011.pdf. 9 Criteria for Establishing Your Business' Brand Essence.
Brand essence, however, is felt.”
These are the words that begin the fourth section in chapter 14 of Brian Solis’ new book, The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution. Solis, a new media thought leader and author, describes brand essence as something that exists in our hearts—a thought or a feeling, versus a logo or trademark.
Referral marketing. Referral marketing is a method of promoting products or services to new customers through referrals, usually word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies. Overview Referral marketing is a process to increase word of mouth marketing by encouraging customers and contacts to talk as much as possible about a brand or product. Online referral marketing, using digital marketing as a platform, is the internet based approach to traditional referral marketing. By tracking customer behavior online through the use of web browser cookies and similar technology, online referral marketing can potentially provide a higher degree of accountability than offline models.