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Best Brand Viral Videos of 2010 | The Next Web
Who doesn’t love a good viral video on Youtube? It’s every brands dream to have a video that clocks up millions of views but rather than being something that is done off the cuff brands are increasingly having to spend big money on production, ad campaigns to support the videos and other props. The rewards can be massive though as the good videos spread all over sites like Twitter, Facebook and Youtube in days with most clocking up millions of views and huge interaction.
influence
Pourquoi les marketers offline ont une longueur d'avance en digital
Parfois, j'ai l'impression qu'il y a une forme de racisme social des gens du digital pour les gens du offline (bouh pas beaux, ils sont dépassés).
fidélisation
Business Marketing with Web 2.0
If you’re planning on using the web for business marketing, it’s a good idea to look at Web 2.0 tools for help. Whilst your website, your blog, and articles directories will all work for you to help you grow your business, web 2.0 tools can give you even more power to:
The State of Online Word of Mouth Marketing [STATS]
In a session yesterday at Forrester's Marketing Forum , Forrester analysts Josh Bernoff and Augie Ray presented research findings on peer influence and word of mouth marketing. Some of the statistics were surprising, and the presentation was rife with practical tips for marketers we thought worth sharing. Influencers are Diverse Ray said that when marketers think about targeting influencers, they tend to think of them "like a stew": tasty, but undefined. He advises thinking about them instead as a "delicious 3-course meal" in which it's important to savor the flavors of each. He outlined a Peer Influence Pyramid that breaks down influencers into three types: Social Broadcasters (at the top), Mass Influencers (middle), and Potential Influencers (bottom of the pyramid).