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Internet Industry 30/10/10 “Golden Ratio” – WollyTech
Funnel (also known as Conversion Funnel) is one of the basic concepts of Internet industry, it means that 100 people passing through your site, how many people you can put them into loyal customers. Generally the most basic e-commerce Funnel probably in five steps: 100% – Traffic 20% – Email subscribers (or Facebook Fans) 10% – Join 3% – orders 1% – repeat purchase You can see in front of every step I have added a number, so you get some of the concept for this funnel (these numbers are roughly grasped, each company is different because of its business model).