background preloader

Social 1

Facebook Twitter

Stats

Services, Word. Social Media Revolution 2 (Refresh) Huge Gap Remains Between Mainstream Media and the Social Web [REPORT] The top stories in the mainstream press are markedly different than those that lead on social media platforms, a recent study by the Pew Research Center's Project for Excellence in Journalism revealed. Furthermore, what is popular on one social network rarely proves popular on another. In the 29 weeks that the Center tracked news items on blogs, Twitter and YouTube, the three platforms only shared the same top story once — the week of June 15-19, 2009, when Iranian citizens flocked to the streets to contest the results of the presidential election.

Let's take a look at what was popular on the different social networking sites and how that compares to what gained traction with traditional news media in 2009. Blogs Of the three social media platforms examined, news-oriented blogs and mainstream media have the greatest overlap. Bloggers tend to credit traditional news outlets for their information and focus on the same topics, mainly political and international news. Twitter YouTube. How Starbucks Engages Millions of Facebook Fans. 5 Surprising Social Media Business Success Stories. Rick Burnes leads the content production team at HubSpot, a marketing software firm that produces the Inbound Marketing Blog and Inbound Marketing University. Chances are, most of the businesses you interact with as a consumer are on social media.

Your local restaurant is blogging, your grocery store is on Twitter — even your favorite candy is on Facebook. Companies in mainstream, consumer-facing industries are all over social media. But how about other businesses? Manufacturers? B2B service providers? Equine dentists? You bet. 1. How do you turn a regional service business into an international destination for industry thought leadership? Facebook. At least that's what worked for Geoff Tucker, an equine dentist based in Palm City, FL. In a business driven by relationships, Geoff says that Facebook allows him to build new ones. As he builds these relationships using social media, Geoff is also expanding his company's reach. So what's this done for his business? 2. 3. 4. 5. How Hospitality Companies are Using Social Media for Real Results.

The Real Results series is supported by Gist, an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical information about key people and companies. See how it works here. Often, we think of our offline lives as distinct from our online presence, but social media is real life.

Look no further than the hotels you stay in, the restaurants where you dine, the airlines you fly on and the theme parks you take your family to for proof. More often than not, there's a Twitter and Facebook account — possibly even a Foursquare presence — behind the venue in question. Because social media is a platform for the customer's voice — and that voice can be heard by anyone in the world — the hospitality industry as a whole has embraced social media in a huge way. Personalizing Customer Service But the best in the business are going above and beyond in the customer service arena. Smaller businesses are going the extra mile as well. Social Media in Small Business is Anything But Small.

InShare4 In celebration of National Small Business Week… For entrepreneurs, business owners, investors, and consultants, one of the most exciting prospects of social media, lies in the ability to dramatically amplify your visibility and value proposition among existing and potential stakeholders. Social Media finally places small, local and emerging businesses in the spotlight in ways that up until this point, were largely unattainable. New Media is rapidly shifting the landscape of how people find and share information and much of it isn’t just moving online, it’s connecting people in ways that weave a dedicated network of prospects and advocates within networks that invite your value-added participation. As a result, once scattered customer-bases are now unifying online as concentrated contextual markets, enabling the establishment of bridges and highways between businesses and prospects and ultimately creating new opportunities in the process. - 39% host a blog to demonstrate expertise.

11 Myths of Social Media Marketing. Personal Branding and Social Media Optimization in Action. Personal branding on the web is important. If you want to know something about a business contact, the first place you go is Google. Managing my own online reputation and using social media to advance my SEO has become something of a mission. In the last couple of months, my work profile, my LinkedIn profile and my Twitter profile have slowly started to climb Google's rankings, but the idea for this post came to me after reading a great post on Social Media Today by Kiesha Easley entitled: “5 SEO tips (that won't make readers gouge their eyes out)”. In the post, Kiesha talks about writing the type of content that she wants to write about on her blog and considering SEO as a secondary consideration, which struck a chord with me. If I'm really honest, I very rarely optimise my posts even though I advise clients to. But something about Kiesha's article made me think twice about this approach in specific relation to personal social media optimisation.

Link to original post Connect: The Social Media Bubble - Umair Haque. I’d like to advance a hypothesis: Despite all the excitement surrounding social media, the Internet isn’t connecting us as much as we think it is. It’s largely home to weak, artificial connections, what I call thin relationships. During the subprime bubble, banks and brokers sold one another bad debt — debt that couldn’t be made good on. Today, “social” media is trading in low-quality connections — linkages that are unlikely to yield meaningful, lasting relationships. Call it relationship inflation. Nominally, you have a lot more relationships — but in reality, few, if any, are actually valuable. Just as currency inflation debases money, so social inflation debases relationships. Thin relationships are the illusion of real relationships.

Here’s what lends support to my hypothesis. Trust. Disempowerment. Hate. Exclusion. Value. What are the wages of relationship inflation? Let’s summarize. The social isn’t about beauty contests and popularity contests. Now, this is just a hypothesis. 10 common social media mistakes | Blog. Many businesses are increasingly comfortable with social media, and many more have decided that social media is far too important not to experiment with.

But the growing level of maturity in the world of social media doesn't mean that mistakes are uncommon. To the contrary: many businesses make the same mistakes over and over again. Here are 10 of the most common. Overfollowing. Social media is called 'social' media for a reason, but there's nothing 'social' about following an ungodly number of users, especially in a short amount of time. Success with social media is just like marketing, sales and PR: results are achieved one victory at a time. Using every tool available. Falling off the wagon. Letting the new kid or a low-level employee manage your profiles. Pretending that social media is free. Publishing first, thinking later. Ignoring metrics. Assuming ROI isn't possible to calculate.

Expecting the world. Photo credit: David Farrell via Flickr. 10 Small Business Social Media Marketing Tips, (Part 1 of 2) — crowdSPRING Blog. 0inShareinShare0 One of the biggest challenges for small businesses who want to market using social media is capacity. crowdSPRING is a small business – there are only 10 people on our team – so we understand this challenge well. You must decide whether social media makes sense for your small business. There is no universal answer. In this two part series (part 2 will be published in a few days), I’ll offer 10 small business social media marketing tips. For each tip, I’ll discuss the basic strategy – for those who simply want to get their toes wet, and also the advanced strategy – for those who want to spend a bit more time and go a bit deeper in their social media marketing efforts.

Where possible, I’ll point you to other excellent resources to help you execute your strategy. The tips are all based on my own experience leveraging social media marketing for crowdSPRING. 1. Basic Strategy: If you haven’t signed up for Facebook yet, you absolutely should do one thing today. 2. 3. 4. 5. The Magazine » Enterprise 2.0: The Dawn of Emergent Collaboration « MIT Sloan Management Review. vCardMaker: Make electronic business cards quickly and easily. Social Media Engagement - Good habits are hard to start! | Blog. Typically, the hardest thing about a "habit" is to try and stop it... it takes 21 days at the least, apparently. Habits are viewed as negative; the word is usually being associated with vices and things that are bad for you. Well, have you ever thought about how to start a habit? One that is good for you and your business? Having worked with a number of organisations to help them integrate the social web into their existing customer communications strategy I've learnt that the hardest thing isn't the ideas, the approach or the social medium to use; the hardest and biggest challenge is "change".

We've now been banging on about social media for a good couple of years, and I would hope the novelty is beginning to wear off. So, isn't it about time we actually "get over it" and incorporate it into everyday business life? Accept ownership and be prepared to add a whole new workload to your business. Social Networking Strategy for Business: Benefits and Risks - You Tube, Facebook, Twitter, LinkedIn | Online Marketing Blog. Kevin Hourigan CEO Is Social Media right for my company? Is this a question you have been asking yourself, or has your staff been asking about where your company’s Twitter, Facebook or LinkedIn Profile is? Has the question who and when will you be posting your Blog or who is responsible for managing your video on YouTube come up? Many businesses are asking these questions or experimenting with one or more, but, are they effective?

The purpose of Social Media is for members to find groups, clubs, companies or individuals that share a common interest and to communicate and connect with each other around that interest. Most Social media sites are considered successful; not be everything to everyone in a mass quantity basis but more of a limited and focused “tribe” who interacts often, usually daily, if not multiple times per day. Why should you engage in the Social Media Platforms? A second advantage would be Organic Search Rankings. A third benefit of the social sites is Brand Awareness. Entrepreneurdex - Only Serious Entrepreneurs Need Apply. 9 Ways To Convince The CEO To Use Social Media and Enter The 21st Century. In a recent post on my blog I listed “28 Reasons Why The CEO Is Afraid Of Social Media” which received comments from around the world from consultants and advocates within companies, about their experiences and the feedback they had received from management and CEO’s, including an aside from a reader from Romania who sent me a message on Twitter “@jeffbullas ..Your article was a trauma therapy for me.

You wouldn’t believe the bullheadedness of Romanian CEOs”. So here are some tips, hints and resources to assist you in convincing “Management To Enter The 21st Century?” … do I hear the sounds of kicking and screaming from the boardroom? Note: This can be used if you are an external consultant to a company or if you are trying to convince your management to embrace the “New Digital Age”. 1. Then Note: I can guarantee you that you will NOW have their attention… seriously!!! 2. Here are three for reference 1. 2. 3. The Reach and Scope of Social Media 4. 5. 6. 7. 8. 9. 588inShare. 10 practical tips for Facebook fan pages. With so many ways to engage consumers these days, many brands are unsure how to proceed. Most companies are used to a one-way flow of information, and the thought of engaging daily in conversations with customers is a daunting task.

Who should manage social media strategy? PR? The ad agency? The Engagementdb Report published in July sends a clear message about the power of social media. The report, however, doesn't advise brands to go full-throttle into social media until they've thought through their strategy. With more than 250 million users and great tools for brands, Facebook is an obvious place for brands to start engaging with their audiences. 1. Rather than dropping new visitors into the "wall," which is the default, Toms Shoes brings them to a less cluttered page that reminds them to become a fan and tells them the quick story of Toms Shoes, complete with a short video of a shoe drop. Next page >> Jobs, People Search, Business Network.

Social Network Marketing: What Works? When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign. New research by Harvard Business School professor Sunil Gupta suggests that viral may be the way to go in these connected worlds. But first it's important to understand both who influences purchase decisions in online communities and which groups of users can be influenced. “Viral campaigns truly leverage the network aspect of these social networking sites.” "By understanding the social network of users, firms can better understand and influence consumers' behavior," says Gupta, who coauthored the working paper "Do Friends Influence Purchases in a Social Network? " [PDF] with Raghuram Iyengar, of the Wharton School, University of Pennsylvania, and Sangman Han, of Sung Kyun Kwan University in South Korea.

Gupta recently discussed the research with HBS Working Knowledge. A: We found three distinct groups. Q: What are you working on now? Social Network Business Model. What Will Record Labels Look Like in the Future? The pioneers of the music industry couldn’t have seen this coming in their wildest dreams. When publishers were selling sheet music in the late 1800s, the idea of people privately sharing their product, independent of location and physical constraints, would have seemed ridiculous.

But now record labels have been decimated by the digital shift, and are rethinking their entire business model to survive. Even as recently as the 1970s, the thought that consumers would be able to bring the industry to its knees by circumventing the existing structure and barriers seemed ludicrous. Large companies solidified vertical and/or horizontal integration across almost all elements in the supply chain; this practically ensured a stranglehold on consumers. Then, as the infamous “home taping is killing music” warning inside record sleeves indicated, the music business (record labels and trade groups in particular) became concerned that blank cassettes were eroding profits.

The Decline Begins What’s Next? Monetization: Facebook Revenue and Business Model | Laurel Papworth ... Social media monetization is a funny thing – most people don’t understand that where there are people, there is money. It is highly improbable that the day will come when millions of people together will not mean money. Why? Because money = value systems. We use money – or some form of currency – to show what we value. Here’s speculation by The Business Insider on Facebook’s revenue streams: Earlier this week (July 2nd 2009) we spoke to several sources who each have some insight into Facebook’s financials (none of them know precisely).

The trick is figuring out what bits are valued and how much, and by whom, and in what way. In this case, the virtual goods (Facebook birthday cake for $1 anyone?) Nick Roshon asks why Facebook revenue is so low compared to MySpace. Like this: Like Loading... 32 Ways to Use Facebook for Business. 35+ Examples of Corporate Social Media in Action. Watch your favorites. Anytime. For free. Three Instantly Effective Social Media Ideas. Sensemaking: Double your userbase with two lines of code and a box of Modafinil. 5 Business Models for Social Media Startups. The 6 Spheres of Social Media Marketing. Social Media News and Web Tips – Mashable – The Social Media Guide. Hyper-Local Marketing - 10 Ways Twitter Will Change American Business. | My Social Buttons. Blogeteer's Blog.

Harvard Education (hgse) New Twitter Research: Men Follow Men and Nobody Tweets - Conversation Starter - HarvardBusiness.org. Wired Campus: Harvard Study Suggests Twitter Users Are Self-Obsessed, Says Harvard's Own Tweet - Chronicle.com. Poll: Business People Say Twitter More Important Than LinkedIn. Ultimate Guide to Delicious Social Bookmarking. 10 Must-Haves for Your Social Media Policy. 47 Twitter Power Users’ Secrets To Getting Many Followers.