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The top stories in the mainstream press are markedly different than those that lead on social media platforms, a recent study by the Pew Research Center's Project for Excellence in Journalism revealed. Furthermore, what is popular on one social network rarely proves popular on another. In the 29 weeks that the Center tracked news items on blogs, Twitter and YouTube , the three platforms only shared the same top story once — the week of June 15-19, 2009, when Iranian citizens flocked to the streets to contest the results of the presidential election. Let's take a look at what was popular on the different social networking sites and how that compares to what gained traction with traditional news media in 2009. Blogs
In this video I interview Alex Wheeler , Director of Digital Strategy at Starbucks . Alex shares how Starbucks built a Facebook community of over 7 million fans by asking their community to help them build their official Facebook page. Alex gives you some useful tips on engaging customers on social media.
Rick Burnes leads the content production team at HubSpot , a marketing software firm that produces the Inbound Marketing Blog and Inbound Marketing University . Chances are, most of the businesses you interact with as a consumer are on social media. Your local restaurant is blogging, your grocery store is on Twitter — even your favorite candy is on Facebook . Companies in mainstream, consumer-facing industries are all over social media. But how about other businesses? Manufacturers?
The Real Results series is supported by Gist , an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical information about key people and companies. See how it works here . Often, we think of our offline lives as distinct from our online presence, but social media is real life. Look no further than the hotels you stay in, the restaurants where you dine, the airlines you fly on and the theme parks you take your family to for proof. More often than not, there's a Twitter and Facebook account — possibly even a Foursquare presence — behind the venue in question.
In celebration of National Small Business Week … For entrepreneurs, business owners, investors, and consultants, one of the most exciting prospects of social media, lies in the ability to dramatically amplify your visibility and value proposition among existing and potential stakeholders. Social Media finally places small, local and emerging businesses in the spotlight in ways that up until this point, were largely unattainable. New Media is rapidly shifting the landscape of how people find and share information and much of it isn’t just moving online, it’s connecting people in ways that weave a dedicated network of prospects and advocates within networks that invite your value-added participation. As a result, once scattered customer-bases are now unifying online as concentrated contextual markets, enabling the establishment of bridges and highways between businesses and prospects and ultimately creating new opportunities in the process.
Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. This confusion is partly due to some still-common misconceptions about social media marketing.
Personal branding on the web is important. If you want to know something about a business contact, the first place you go is Google. Managing my own online reputation and using social media to advance my SEO has become something of a mission. In the last couple of months, my work profile, my LinkedIn profile and my Twitter profile have slowly started to climb Google's rankings, but the idea for this post came to me after reading a great post on Social Media Today by Kiesha Easley entitled: “ 5 SEO tips (that won't make readers gouge their eyes out) ”.
I'd like to advance a hypothesis: Despite all the excitement surrounding social media, the Internet isn't connecting us as much as we think it is. It's largely home to weak, artificial connections, what I call thin relationships. During the subprime bubble, banks and brokers sold one another bad debt — debt that couldn't be made good on. Today, "social" media is trading in low-quality connections — linkages that are unlikely to yield meaningful, lasting relationships.
Many businesses are increasingly comfortable with social media, and many more have decided that social media is far too important not to experiment with. But the growing level of maturity in the world of social media doesn't mean that mistakes are uncommon. To the contrary: many businesses make the same mistakes over and over again. Here are 10 of the most common. Overfollowing. Social media is called ' social ' media for a reason, but there's nothing ' social ' about following an ungodly number of users, especially in a short amount of time.
One of the biggest challenges for small businesses who want to market using social media is capacity. crowdSPRING is a small business – there are only 10 people on our team – so we understand this challenge well. You must decide whether social media makes sense for your small business. There is no universal answer. In this two part series (part 2 will be published in a few days), I’ll offer 10 small business social media marketing tips. For each tip, I’ll discuss the basic strategy – for those who simply want to get their toes wet, and also the advanced strategy – for those who want to spend a bit more time and go a bit deeper in their social media marketing efforts. Where possible, I’ll point you to other excellent resources to help you execute your strategy.
Typically, the hardest thing about a "habit" is to try and stop it... it takes 21 days at the least, apparently. Habits are viewed as negative; the word is usually being associated with vices and things that are bad for you. Well, have you ever thought about how to start a habit?
Kevin Hourigan CEO Is Social Media right for my company? Is this a question you have been asking yourself, or has your staff been asking about where your company’s Twitter, Facebook or LinkedIn Profile is? Has the question who and when will you be posting your Blog or who is responsible for managing your video on YouTube come up? Many businesses are asking these questions or experimenting with one or more, but, are they effective? The purpose of Social Media is for members to find groups, clubs, companies or individuals that share a common interest and to communicate and connect with each other around that interest.
In a recent post on my blog I listed “ 28 Reasons Why The CEO Is Afraid Of Social Media ” which received comments from around the world from consultants and advocates within companies, about their experiences and the feedback they had received from management and CEO’s, including an aside from a reader from Romania who sent me a message on Twitter “@jeffbullas ..Your article was a trauma therapy for me. You wouldn’t believe the bullheadedness of Romanian CEOs” . So here are some tips, hints and resources to assist you in convincing “Management To Enter The 21st Century?” … do I hear the sounds of kicking and screaming from the boardroom?
With so many ways to engage consumers these days, many brands are unsure how to proceed. Most companies are used to a one-way flow of information, and the thought of engaging daily in conversations with customers is a daunting task. Who should manage social media strategy?
When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign. New research by Harvard Business School professor Sunil Gupta suggests that viral may be the way to go in these connected worlds. But first it's important to understand both who influences purchase decisions in online communities and which groups of users can be influenced. "Viral campaigns truly leverage the network aspect of these social networking sites." "By understanding the social network of users, firms can better understand and influence consumers' behavior," says Gupta, who coauthored the working paper " Do Friends Influence Purchases in a Social Network? " [ PDF ] with Raghuram Iyengar, of the Wharton School, University of Pennsylvania, and Sangman Han, of Sung Kyun Kwan University in South Korea.