Twitter. BarracudaLabs2009AnnualReport. The Truth About the Average Twitter User [STATS] A new study from security firm Barracuda Labs provides some interesting insights into the state of the Twitterverse. Unfortunately for the microblogging startup, the stats say that most of its users aren't very active. The study looked at around 19 million Twitter accounts (PDF) in order to figure out how people are using Twitter. It started with one assumption: An active or "True" Twitter user has at least 10 followers, follows at least 10 people and had tweeted at least 10 times. By that definition though, only 21% of Twitter users are active users. There's a great deal of interesting data in the breakdown. Only 26% of Twitter users had 10 followers or more by December 2009, while only 40% were following 10 people or more (in fact, a majority of Twitter users, 51%, were following less than five people).
In terms of tweets, the report estimates that 34% of Twitter users hadn't tweeted even once, while a whopping 73% of Twitter's users tweeted less than 10 times. [via MediaMemo] LinkedIn. Barracuda Labs - Dashboard. Mashable. You can't wrap fish and chips in pixels. The Social Media Marketing Blog. Our Social Media Obsession by the Numbers [STATS] From the time we wake up in the morning to the moment we call it a day, and every moment in between (think bedroom, bathroom and dinner table), we're checking in on our favorite social media sites.
This conclusion comes from data gathered by an independent study (commissioned by Retrevo), which surveyed 1,000 online individuals. Per the report, our Facebook and Twitter activities continue even after we've hit the hay, with 48% of respondents checking in on activity when they wake up in the middle of the night or as soon as they wake up in the morning. Unsurprisingly, these night owl social media behaviors skew heavily toward those under the age of 25. iPhone users are the most social of the respondent pool and were significantly more likely to check or update Twitter or Facebook from bed — many before turning on the TV in the morning.
Several also use these sites to consume their morning news. A few other interesting data points from the study include: [img credit: Markus Bollingmo]