Increase user engagement. The proven way to increase engagement Push notifications are a direct channel to your app's users.
Keep them happy and engaged with app updates, promotions, and more sent directly to their device. Send notifications to your whole user base, or segment based on the message being sent. A complex problem, one simple solution Push notifications are a tricky endeavor on any platform. AnyPresence. Apache Usergrid Internal. Parse. Usergrid (incubating) — Collections. Backend as a service. Backend as a service (BaaS), also known as "mobile backend as a service" (MBaaS),[1][2][3] is a model for providing web and mobile app developers with a way to link their applications to backend cloud storage while also providing features such as user management, push notifications, and integration with social networking services.[4] These services are provided via the use of custom software development kits (SDKs) and application programming interfaces (APIs).
Purpose[edit] Web and mobile apps require a similar set of features on the backend, including push notifications, integration with social networks, and cloud storage.[11][12] Each of these services has their own API that must be individually incorporated into an app, a process that can be time-consuming and complicated for app developers.[13] BaaS providers form a bridge between the frontend of an application and various cloud-based backends via a unified API and SDK.[3] Service providers[edit] Business model[edit]
Mobile Backend as a Service (MBaaS) for the Enterprise. Mobile Backend as a Service (MBaaS) for the Enterprise. Usergrid (incubating) — Overview.