Backend as a service Backend as a service (BaaS), also known as "mobile backend as a service" (MBaaS), is a model for providing web and mobile app developers with a way to link their applications to backend cloud storage while also providing features such as user management, push notifications, and integration with social networking services. These services are provided via the use of custom software development kits (SDKs) and application programming interfaces (APIs). Purpose Web and mobile apps require a similar set of features on the backend, including push notifications, integration with social networks, and cloud storage. Each of these services has their own API that must be individually incorporated into an app, a process that can be time-consuming and complicated for app developers. BaaS providers form a bridge between the frontend of an application and various cloud-based backends via a unified API and SDK.
[New Report] Mobile Platforms: The Clash of Ecosystems [We at VisionMobile have been researching and helping to educate the industry about mobile platforms for the last five years. In this time mobile software has evolved from the world of “open OS” to the world of complex ecosystems, network effects, app stores which are redefining the rules of telecom industry. Today we share much of this knowledge in our Mobile Platforms: The Clash of Ecosystems report - a critical analysis of major mobile platforms and their battle for dominance - free download here]. Mobile platforms are at the center of the epic battle between Internet and telecom giants.
15 Free Web/Graphic Design Resources Websites Are you about to design a website? So definitely you are looking for the free design resources which would give you some creative design inspirations. These web and graphic design resources provide the designers some out of the box ideas to come up with some mind blowing designs. No matter how expert of a designer you are one always requires few graphic design resources to come out of the shell and think further more in a creative direction. Increase user engagement The proven way to increase engagement Push notifications are a direct channel to your app's users. Keep them happy and engaged with app updates, promotions, and more sent directly to their device. Send notifications to your whole user base, or segment based on the message being sent.
Global mobile statistics 2011: all quality mobile marketing research, mobile Web stats, subscribers, ad revenue, usage, trends… The mobiThinking compendium of mobile statistics and research The stats, all the stats and nothing but the stats… In the past three years, we have gone from a smattering of mobile statistics to an abundance of useful information. But there's still a long way to go, there are still huge gaps in our knowledge, some countries enjoy a proliferation of data sources, while others have little or none; and the quality of statistics varies incredibly.
Create Your Free Website Browse ALL of our amazing templates Wix lets everyone create their own website for an original and stunning presence. Over 40 million people choose Wix to create their stunning websites. No coding needed and it's free. Grab any designer made template or start from scratch. Create your own website instantly. There's An App For That App A firm called SOASTA, which dubs itself the "leader in cloud-based performance and functional testing" has some news today about a release of its CloudTest Platform--something that "for the first time" allows "functional test automation for continuous multi-touch, gesture-based mobile applications." Multitouch, gestures, apps, and the cloud all in one thing--it's a tech writer's heaven. Within the news, though, are a couple of important trends, connected to the development of smartphone and tablet technology. SOASTA's tech is based on something it's called TouchTest, and the idea is to very precisely "capture and playback" all of the "continuous touch gestures including pan, pinch, zoom, and scroll" that you may get up to if you're an owner of an iDevice or an Android phone or tablet. Alongside this it's got a Private Device Cloud system that lets you use the devices you already own to test "end user experiences from real devices around the world." [Image: Flickr user bergie]