Pinterest for BUSINESS
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TOPICS/TRENDS - Pinterest
ENGAGEMENT - Pinterest
WAYs TO - Pinterest Business
Pinterest beats out Facebook as a destination for shopping inspiration, tracking and product discovery, according to a new study by Bizrate Insights . And within these categories, the gap between the two social networks is quite large. Nearly 7 in 10 online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase, compared to only 40% of online consumers who visit Facebook. Three of the reasons listed for using Pinterest/Facebook showed a marked gap between the two platforms, with Pinterest clearly on top: Over three-quarters (70%) of Pinterest users visit the site “to get inspiration on what to buy,” while only 17% of Facebook users visit Facebook for buying inspiration 67% use Pinterest “to help keep track of or collect the things that I like” vs. 21% using Facebook for the same reason 67% of of Pinterest users visit the site to keep up with the latest trends; only 22% of Facebook users visit the social networking giant to do the same
Pinterest has given businesses the ability to create business-specific accounts . Now is the time to stop thinking about Pinterest as a personal playground for cooks and fashion lovers. Pinterest should be an important part of your B2B or B2C social media marketing strategy . This article will show you what you need to know to set up a Pinterest Business account.
It doesn’t matter who you are—a blogger interested in food and fashion or a B2B marketer working for a custom plastic molding company —you’ve probably been hearing about Pinterest and how it could be good for your brand. This social phenomenon with skyrocketing popularity rates higher than Twitter, LinkedIn and Google+ combined has become the latest craze for marketers of all kinds, used to increase online exposure and bring in new traffic, as well as connect with others in the industry and enhance a company’s overall image. Yet even as Pinterest’s traffic and membership numbers have continued to grow, for many people, it’s still been the site that doesn’t make much sense.
Grant Crowell is a multimedia writer and marketing analyst who’s been covering the online video space since 2006.