ENGAGEMENT - Pinterest. Copyright. HOW TOs. WAYs TO - Pinterest Business. 70% Of Users Visit Pinterest For Inspiration On What To Buy. Pinterest beats out Facebook as a destination for shopping inspiration, tracking and product discovery, according to a new study by Bizrate Insights.
And within these categories, the gap between the two social networks is quite large. Nearly 7 in 10 online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase, compared to only 40% of online consumers who visit Facebook. Three of the reasons listed for using Pinterest/Facebook showed a marked gap between the two platforms, with Pinterest clearly on top: Over three-quarters (70%) of Pinterest users visit the site “to get inspiration on what to buy,” while only 17% of Facebook users visit Facebook for buying inspiration67% use Pinterest “to help keep track of or collect the things that I like” vs. 21% using Facebook for the same reason67% of of Pinterest users visit the site to keep up with the latest trends; only 22% of Facebook users visit the social networking giant to do the same. Pinterest Business Accounts: The Definitive Guide to Getting Started.
Pinterest has given businesses the ability to create business-specific accounts.
Now is the time to stop thinking about Pinterest as a personal playground for cooks and fashion lovers. Pinterest should be an important part of your B2B or B2C social media marketing strategy. This article will show you what you need to know to set up a Pinterest Business account. Differences Between Personal and Business Accounts Although the outward appearance of a business account is the same as a personal account, there are some key differences between personal and business accounts on Pinterest that you should be aware of. New Terms of Service Agreement The first major change since the big reveal of business accounts is the newly formatted terms of service (TOS) agreements for both personal and business account holders.
The Ability to Specify Your Business Name Instead of having to sign up as first name “Whole,” last name “Foods,” businesses can set up their account with their business name as is. Social Media Markting. 5 Big Pinterest FAQs. It doesn’t matter who you are—a blogger interested in food and fashion or a B2B marketer working for a custom plastic molding company—you’ve probably been hearing about Pinterest and how it could be good for your brand.
This social phenomenon with skyrocketing popularity rates higher than Twitter, LinkedIn and Google+ combined has become the latest craze for marketers of all kinds, used to increase online exposure and bring in new traffic, as well as connect with others in the industry and enhance a company’s overall image. Yet even as Pinterest’s traffic and membership numbers have continued to grow, for many people, it’s still been the site that doesn’t make much sense. Why is it popular? Why does it matter? What do you need to know? Here are answers to the top five questions we most often get about Pinterest! Q1: What’s the Deal with Pinterest? To understand the appeal of Pinterest, you’ve got to understand what exactly it is.
10 Video Tips for Businesses on Pinterest. Grant Crowell is a multimedia writer and marketing analyst who’s been covering the online video space since 2006.
Connect with him on LinkedIn or follow him at @grantcrowell. Since Pinterest was founded in 2008, it's proven one thing: People love their visuals. And it looks like the site is becoming a hot space for online video marketing opportunities as well, with its recent integration of the Vimeo platform. SEE ALSO: Need More YouTube Views? Try Pinterest The video platform addition makes sense, given how video continues to grow on the network. What that should tell brands and marketers is that now is the time to start looking at Pinterest as a video marketing vertical. 1. Video thumbnails that are nicely photographed and appear to be art directed will blend in much better on Pinterest, and typically draw more attention than a video still frame. When selecting a thumbnail, find or create an eye-catching image that properly represents your video. 2. 3. 4. 5. 6.