The 8 Types of CTAs You Need to Have on Your Website. There's no one-size-fits-all solution for calls-to-action. You can't just slap the words "Click Here" on a red button, put it everywhere on your site that you want people to click, and then start to rake in leads and customers. Effective calls-to-action (CTAs) are a bit more complex than that. You've got multiple audiences looking at your website -- visitors, leads, customers, promoters, etc. -- and you want to get each group to do different things. You want to get those visitors to become leads, leads to become customers, and then customers to become promoters -- but you can't serve them the same CTAs to accomplish those different goals. Your solution?
However, you don't need to go overboard and create a bagillion different CTAs -- in reality, there are really only eight different types of CTAs you need on your website when you're first starting out. 1) Lead Generation First and foremost, calls-to-action are crucial to generating leads from your website. 2) Form Submission 5) Social Sharing. 20 Awesome Homepage Examples to Inspire Your Next Redesign.
A few weeks ago, we published a blog article featuring 15 examples of brilliant homepage design. And man was it popular! Not even a full three weeks later, the article has already attracted more than 36,000 views. Now, before you accuse us of getting all cocky on you, you should know the other side to the story. Albeit successful, many of the readers of that post ... or at least the ones who like leaving blog comments ;-) ... were disappointed in the lack of industry variety in the examples we showcased, since a lot of them featured homepages of software companies.
So ... what's a marketer to do? We could either ignore your complaints, or we could follow The Kinks' lead and "give the people what they want. " Agreeing that the latter was a much better choice, we pulled together a downloadable collection of 54 Examples of Brilliant Homepage Design, which features homepage examples from a variety of industries ... not just software. What Makes a Homepage Design "Brilliant"?
2) Oliver Russell. How to Audit Your Website for Improved SEO and Conversions. When was the last time you gave your website a checkup? Website audits are extremely valuable and absolutely necessary before beginning any large-scale SEO or website redesign projects . Auditing your website can determine whether or not it's optimized to achieve your goals, and if not, how you can improve it to increase performance. So if you've never audited your website before, it's been a while since you have, or if you're planning a website redesign in the near future, use this post as your go-to website audit checklist to make sure your website is primed for maximum SEO and conversion results. Keep in mind that in most cases, you’ll probably want to pair up with someone with a technical brain for this, whether that be someone in your in-house IT department or an outsourced party.
The Benefits of a Website Audit Before we dive into the things you should be keeping an eye out for as you're auditing your website, let's review some of the benefits of doing one. Robots Files or Tags: What You Can (and Should) Ask for on Your Landing Page Forms. Your lead generation forms can make or break your online conversion goals. Because of this, very few other page elements receive quite as much attention as the lead-capture form. In fact, 56% of marketers consider optimizing form logic to have a very significant impact on website performance, and another 46% consider optimizing their form layout to have a very significant impact as well, according to MarketingSherpa. So why is the form so vital? Well, it’s basically the entire point of a landing page -- and the entire crux of lead generation!
We marketers need our prospects to provide us with their contact information, because once we have that, we can define these people as leads and funnel them into our various marketing campaigns. The importance of lead-capture forms means you can sift through quite a lot of research on exactly what information to ask for on your lead generation forms.
Seem like a tall order? Step 1: Understand Page Friction Think fast! NameEmail AddressJob Title. How to Make Sure Your Website Passes the Dreaded Blink Test. Visitors judge the value of your website in a matter of seconds. Hours and hours of hard work are distilled into one glance, when they decide whether or not your website is worth their time. This, of course, is what we marketers call "The Blink Test," and it refers to the commonly accepted 3-5 seconds during which a visitor lands on your website, judges it, and decides if they want to stay there and do something, or abandon ship. You need to grab attention, get your message across, and spark interest in your viewers ... all within just a few seconds. Seems pretty difficult, but there are some best practices you can refer to for your web pages to ensure you're not losing visitors to silly, easily remedied mistakes. 1) Build Pages That Load Quickly The more you add to your site, the longer it takes to load.
Use a GIF if the image has only a few colors, like a logo.Use a JPEG if the image has a lot of colors and details, like photos.Use a PNG for high quality, transparent images.