5 Big Pinterest FAQs. It doesn’t matter who you are—a blogger interested in food and fashion or a B2B marketer working for a custom plastic molding company—you’ve probably been hearing about Pinterest and how it could be good for your brand. This social phenomenon with skyrocketing popularity rates higher than Twitter, LinkedIn and Google+ combined has become the latest craze for marketers of all kinds, used to increase online exposure and bring in new traffic, as well as connect with others in the industry and enhance a company’s overall image. Yet even as Pinterest’s traffic and membership numbers have continued to grow, for many people, it’s still been the site that doesn’t make much sense. Why is it popular? Why does it matter? What do you need to know? Here are answers to the top five questions we most often get about Pinterest! Q1: What’s the Deal with Pinterest? To understand the appeal of Pinterest, you’ve got to understand what exactly it is.
Q2: Who Are All These People on Pinterest? 8 Data-Based Tips for Optimizing Your Content on Pinterest and Instagram. Even though the two most popular social networks to emerge in the past few years (Instagram and Pinterest) revolve around visual content, there isn't much data about what content performs best on these platforms. Because Instagram and Pinterest revolve around visual (not textual) content and their APIs are difficult to access, it can be challenging to research these networks. But just because something is challenging doesn't mean it's impossible. After diving into the data, I found eight actionable data points to help you use Instagram and Pinterest to their maximum in your inbound marketing efforts.
If you want to see more exclusive data about visual content on social media, join me and special guest Sarah Evans (@PRsarahEvans) today at 2:00 p.m. ET for this week's #SciChat webinar and Twitter Chat. You can sign up here. Without any further ado, let's get to the data. 1) On Pinterest, experiment with tall, infographic-style pieces to get more engagement.
Did any of this data surprise you? 9 Pet Peeves to Avoid in Your Pinterest Marketing. Pinterest has taken the social media world by storm, proving that visual content is highly effective in the world of inbound marketing. As users, we love Pinterest because it gives us a way to indulge in and organize our interests in a visual way (and boy is it addictive!). As marketers, we love Pinterest because it allows us to create engaging, visual content and has been known to provide some high-quality traffic and leads. Plus, it gives us an easy opportunity to show off a new side of our brand’s personality. As wonderful as this platform may be, what we don’t love is when we witness improper marketing etiquette on Pinterest. Here are the top 9 Pinterest marketing peeves and how you can avoid them. 1) Too Much Text We understand Pinterest to be a visual platform, am I right?
If you're pinning an image from an article on your business blog , for example, don't copy the entire article into your description. 2) No Text at All 3) Linking to an Irrelevant Source (Or No Source at All) The Ultimate Guide to Measuring Your Pinterest Marketing Success. This post is an excerpt from our newest free ebook, How to Optimize and Measure Your Pinterest Business Account. If you aren't up to date on Pinterest's new analytics and how to optimize your Pinterest presence, download the free ebook to get caught up! Yesterday, Pinterest launched free analytics for all users with a verified account. Finally, marketers have the ability to truly measure the success of their Pinterest marketing efforts! For those of you still plucking the petals off your social media flower saying, "Pinterest is worth my time, Pinterest is not worth my time, Pinterest is worth my time, Pinterest is not ...
" stop and take a look at this stat from comScore: Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites. But how do you know it was a good idea to take the Pinterest plunge? By measuring your Pinterest marketing using analytics, of course! The Two Most Important Measures of Pinterest Success Voila!
/? /? 1) Visits. Everything You Need to Know About the New Pinterest. Pinterest had the good fortune of surging in popularity relatively soon after launching its beta in 2010. However, after registering millions of users, the social network still had a lot of work to do. At first, the site was buggy, the UI wasn't especially intuitive and the overall service lacked some significant features. But what saved the visual social network was Pinterest's game-changing design. Even so, Pinterest began changing its formula slightly, after rolling out a new design Monday. In the grand scheme of things, the design alterations are subtle — Pinterest eliminated the white space between pins and boards, and cleaned up navigation options. But the social platform also made some less obvious alterations; for example, no more hashtags or pin links. For a synopsis of Pinterest's recent changes, review the infographic below, created by PinAlerts, and Avalaunch Media.
Mashable composite. 10 Best Pinterest Practices. In the world of social media there are few mediums that go untouched, but there are those that are significantly more prominent than the others. Facebook and Twitter being the reigning kings and others trailing behind with users unsure of what to do. However, Pinterest is proving to be an extremely useful tool for businesses to engage in. So why should you be be interested in Pinterest. Recent new data is showing that it has now become the 4th largest referral network after passing Yahoo and now only sits behind Google, Facebook and Twitter. Its referral traffic grew by 43.7% from June to July and grew again by 33.33% from July to August. It is a visual niche social network that is proving to be a driver of significant traffic driver for image rich eCommerce sites.
Here are some tips from ZOG Digital when it comes to Pinterest and your business: 1. Create a content strategy that is centered around the lifestyle of your target audience. 2. Define your goals. 3. 4. Google LOVES Pinterest! Pinterest: Everything You Need To Know Is In This Massive Post. Let me guess, you heard about Pinterest. Or more like, you can’t spend 15 minutes online without hearing about it… And now you’re thinking, “should I jump on the wagon too?” Or “another social network to keep up with?” And on top of that, everybody is talking about using it for marketing and getting tons of traffic and, you just don’t see it. Alright, I hear you. Let’s start with what it is… Pinterest is another way of collecting and organizing stuff (images) you find online. This content is organized in “Boards” that work as categories you create and the images you pin in them are called… yes, “Pins”. You can follow people and they can follow you. Some Demographics Some think the majority of the users are females, they’re right.
But there are other interesting numbers in this data, for example that the biggest age groups are between 25 to 44, 60% of its users have some college and largest percentage of household income is between $25 to $75k. How big is Pinterest How do you get in? Network. What Not To Do On Pinterest - Tweak Your Biz. This post originally appeared on Lorna Sixsmith’s blog, Lorna is a regular contributor to Tweak Your Biz. Like all social media platforms, Pinterest has its do’s and don’ts. Not following the written and unwritten rules means that your presence will look less than professional so do ensure that you are following the correct pinetiquette. # 1.
Do Not Confuse Ownership Don’t include your url in a descriptor on someone else’s pin! I was really surprised when I happened to spot this repin of one of my own pins. . # 2. There are spammers out there, even on pinterest so don’t repin articles without checking links (It’s a good idea to check pictures too but people do appreciate it is timeconsuming to check all your repins) . # 3. Repin or pin other people’s material too, not just to share but also to share quality pictures / ideas / articles with your followers not to mention showing your personality via a variety of pins.
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