Twitter’s Official Analytics Product Has Arrived. Twitter has started inviting a select group of users to test a new analytics product, Mashable has learned. Such a product has been rumored for some time, and a Twitter executive said earlier this year that Analytics would debut by the end of 2010. With Twitter Analytics, users will be able to see a plethora of data about their account; for example, information about which tweets are most successful, which tweets caused people to unfollow, and who the most influential users are that reply and retweet their messages. In the images below, you can see how some of this data is charted. A bar graph over 6-hour increments shows you mentions, follows and unfollows, for example, and you can filter tweets by categories that are defined as "best," "good," and "all.
" In what will no doubt come as a blow to the third-party vendors that are already providing similar tools, we’re hearing that the product will be free and that Twitter has no immediate plans to charge. Screenshots. Popular Twitter celebrities 'hold no influence' online, scientists discover. A Wiki of Social Media Monitoring Solutions.
How Predictive Analytics Can Make Money for Social Networks. Dr. Rado Kotorov is chief innovation officer at Information Builders, and is responsible for emerging reporting, analytic and visualization technologies. He has developed analytic models and applications for the pharmaceutical, retail, CPG, financial and automotive industries. You’ve likely been experiencing a deluge of online information coming at you in recent years — an overwhelming number of status updates, e-mails, tagged images and so forth.
You’ve probably also seen, and potentially been alarmed by, the growing accuracy of targeted advertisements — “People You May Know,” and other “offers” online. As the quantity of irrelevant information has exploded online, so too has the market for the delivery of targeted offers and information. With increased value comes the potential for social networks to make money as well. Recruiting When a recruiter posts a job description, a predictive algorithm runs through candidates and calculates compatibility. Sentiment Analysis Market Fluctuation. The Standard for Online and Internet Influence.
TweetLevel. Popularity vs. Trust in Social Media. I struggle sometimes to explain to clients that it doesn’t really matter how many Twitter followers you have, and that getting people to click a “Like” button on your Facebook page doesn’t necessarily mean you’ve suddenly nailed the “trust” thing. It’s better to have a smaller following that’s more loyal than a huge following of people who don’t really care, I say. But I fear that sometimes those words don’t sink in, because we learn from a young age that bigger is better when it comes to numbers. More, more, more. So I’m quite glad to see some survey data and a wonderful article that I can share with clients in the future to back up the idea that being popular (i.e., having lots of followers) doesn’t automatically mean you have influence and trust. The first thing is a chart from a recent Vocus study on social media influencers. This question, about three hypothetical people and their “fans/friends/followers,” got what I’d call the “correct response” from 57% of the respondents.
Pulse of the Tweeters. JamiQ Review - Web Analytics. Kontagent Unleashes New Version Of Facebook Analytics Platform. Kontagent, an fbFund winner and social analytics platform, is launching a new version of its social analytics suite, complete with social funnels, social event tracking and other features. Kontagent is now tracking over 70 million monthly active users, and has reached over 150 million social network users over the past two years. Kontagent’s platform gives Facebook app developers and publishers detailed data of demographics based on geographic location, age groups, gender, user engagement times, social interaction and other variables. The new version allows developers to track and optimize advertising efforts, user virality, in-app mechanics, virtual goods, currency monetization, and more. Using a unique social identifier, Kontagent’s Social Event Tracking system will define and track specific, detailed user interaction events, allowing developers to adjust games and applications to fit the needs of users to engage with the application the most.
What If You Were Paid Based on Your Klout Score?: Tech News « At GigaOM’s Net:Work conference on Thursday in San Francisco, Salesforce.com chairman and CEO Marc Benioff said the company has an analytical tool that tracks activity on Chatter, its internal Twitter-style corporate social network (which the software provider also sells to other companies), and that Salesforce is giving employees who provide valuable information or contributions to the corporation via the network extra compensation, in the same way executives are given bonuses for exceeding sales targets. But is that really such a good idea? “You, as an individual contributor, can receive the same compensation — stock, cash — as an executive vice president,” Benioff told Forbes editor Victoria Barret in an onstage interview.
The Salesforce CEO didn’t provide any details about how the analytics tool (called Chatterlytics) works, or how the compensation for the Chatterati — which is what the most active Chatter users are called — is determined. Related GigaOM Pro content (sub req’d):