Analytics Influence
Get flash to fully experience Pearltrees
Twitter’s Official Analytics Product Has Arrived
Twitter has started inviting a select group of users to test a new analytics product, Mashable has learned. Such a product has been rumored for some time, and a Twitter executive said earlier this year that Analytics would debut by the end of 2010. With Twitter Analytics, users will be able to see a plethora of data about their account; for example, information about which tweets are most successful, which tweets caused people to unfollow, and who the most influential users are that reply and retweet their messages. In the images below, you can see how some of this data is charted.
Popular celebrities who are part of the Twitterati include Ashton Kutcher , the actor, his wife, Demi Moore , the actress, Justin Bieber , the teenage pop star, Lady Gaga, the controversial singer, and Stephen Fry , the broadcaster, They concluded that most “influential” users on Twitter were actually people with much lower profiles but who were experts in their own fields rather than celebrities with the most followers. "People think that just because you have a huge number of followers you may potentially be an influencer, and that is not the case," said Professor Alok Choudhary, who led the research. "A lot of people think that just because you tweet a lot means you may have influence or you are important.
Popular Twitter celebrities 'hold no influence' online, scientists discover - Telegraph
Dr. Rado Kotorov is chief innovation officer at Information Builders , and is responsible for emerging reporting, analytic and visualization technologies. He has developed analytic models and applications for the pharmaceutical, retail, CPG, financial and automotive industries. You’ve likely been experiencing a deluge of online information coming at you in recent years — an overwhelming number of status updates, e-mails, tagged images and so forth.
How Predictive Analytics Can Make Money for Social Networks
I struggle sometimes to explain to clients that it doesn’t really matter how many Twitter followers you have, and that getting people to click a “Like” button on your Facebook page doesn’t necessarily mean you’ve suddenly nailed the “trust” thing . It’s better to have a smaller following that’s more loyal than a huge following of people who don’t really care , I say. But I fear that sometimes those words don’t sink in, because we learn from a young age that bigger is better when it comes to numbers . More, more, more. So I’m quite glad to see some survey data and a wonderful article that I can share with clients in the future to back up the idea that being popular (i.e., having lots of followers) doesn’t automatically mean you have influence and trust.
Popularity vs. Trust in Social Media
JamiQ Review - Web Analytics - AppAppeal
4 out of 5 stars by AppAppeal Editor Jamiq.com is a multilingual social media monitoring and measurement solution. The service provides the largest coverage of social media in Asia. The site uses advanced data mining and natural language processing technology to provide real-time buzz trending, sentiment detection (positive or negative), influence scoring (scores the influence of the media where activity is happening) and market segmentation on a given topic.
Kontagent , an fbFund winner and social analytics platform, is launching a new version of its social analytics suite, complete with social funnels, social event tracking and other features. Kontagent is now tracking over 70 million monthly active users, and has reached over 150 million social network users over the past two years. Kontagent’s platform gives Facebook app developers and publishers detailed data of demographics based on geographic location, age groups, gender, user engagement times, social interaction and other variables.
Kontagent Unleashes New Version Of Facebook Analytics Platform
At GigaOM’s Net:Work conference on Thursday in San Francisco, Salesforce.com chairman and CEO Marc Benioff said the company has an analytical tool that tracks activity on Chatter, its internal Twitter-style corporate social network (which the software provider also sells to other companies), and that Salesforce is giving employees who provide valuable information or contributions to the corporation via the network extra compensation, in the same way executives are given bonuses for exceeding sales targets. But is that really such a good idea? “You, as an individual contributor, can receive the same compensation — stock, cash — as an executive vice president,” Benioff told Forbes editor Victoria Barret in an onstage interview. The Salesforce CEO didn’t provide any details about how the analytics tool (called Chatterlytics) works, or how the compensation for the Chatterati — which is what the most active Chatter users are called — is determined.